New Insight: Work Experience Location Profile
by Daniel WienerWe’ve introduced a new insight subtype that highlights where your prospects have lived or worked and where their company is headquartered. By revealing these geographic details, you can tailor your outreach to resonate with local references, market concerns, or regional events.
Key Features
Current Location: Understand exactly where a prospect is based today, so you can reference local events, communities, or news.
Past Locations: Quickly see prior places they’ve worked or lived, which might offer shared experiences or networking ties.
Company HQ: Recognize which region the company calls home, providing context for corporate culture, local market conditions, and potential scheduling considerations.
Contextual Relevance: Leverage location data to build stronger rapport, especially if you share a common location or have local customer references.
Customizable Control: Enable or disable location insights in your requests so you only get data when needed.
Example Usage
Generate Content API
{
"enabledInsights": ["workExperienceLocationProfile"],
"disabledInsights": []
}
When workExperienceLocationProfile
is in enabledInsights
, your API responses may include personalized mention of the prospect’s geographic history.
Generate Insights API
{
"insightSubtype": "workExperienceLocationProfile"
}
Specify "insightSubtype": "workExperienceLocationProfile"
to retrieve the new location profile insight directly.
Example Payload
Below is a sample data block illustrating the information we gather under the workExperienceLocationProfile
subtype:
{
"locationProfile": {
"currentLocation": "Orange County, California, United States",
"previousLocations": [
"Greater Chicago Area",
"Tel Aviv, Israel",
"Herzliyya, Tel Aviv, Israel",
"Ramat Aviv, Israel"
],
"companyLocation": "Chicago, US"
}
}
Example Output
"I noticed you’re currently in Orange County – we’re hosting a local event on creating pipeline with genAI. Thought you might be interested!"
By referencing a prospect’s move from Chicago to Orange County, for instance, you can spark meaningful dialogue that acknowledges their new region and establishes deeper rapport.
Unlock Location-Driven Personalization
Connect your data sources or CRM to automatically surface location context for every prospect. Whether you’re inviting them to an event, referencing a shared city, or acknowledging prior workplaces, the Work Experience Location Profile insight streamlines your ability to speak your prospect’s language in every outreach.