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Generating Insights

Getting started with insight generation

Want to just generate insights for a prospect, without the content? Use the generate-insights endpoint, and simply pass in the email or LinkedIn URL of the person you'd like insights on.

import requests

url = '<https://api.autobound.ai/api/external/generate-insights/v1.0.0'>  
headers = {  
    'X-API-KEY': 'YOUR-API-KEY-HERE',  
    'Content-Type': 'application/json'  
}  
data = {  
    "contactEmail": "[email protected]" 
}

response = requests.post(url, headers=headers, json=data)  
print(response.text)

The result will return the top 20 insights, like this.

{
    "insights": [
      { 
        	"contactName": "Henry Shuck",
      	  "contactJobTitle": "CEO",
    	    "contactCompanyName": "Zoominfo",
  	      "contactCompanyIndustry": "Software",
        	"contactLinkedinUrl": "linkedin.com/sales/lead/ACoAAAGLv2cBemFAXS6FCJ_cWaxs6gLNpcbFsgM",
			    "contactEmail": "[email protected]",
			    "contactCity": "Boston",
			    "contactState": "MA"
      },
        {
            "insightId": "1ff40aeb-c4f2-4ed2-8874-269bc7a7c65e",
            "name": "Award",
            "type": "insight",
            "subType": "receives_award",
            "variables": {
                "insightArticleSource": "businesswire.com",
                "domain": "zoominfo.com",
                "insightAward": "2024 TrustRadius Tech Cares Award",
                "insightFoundAt": "August 14, 2024",
                "insightCategories": [
                    "receives award"
                ],
                "insightUrl": "https://www.businesswire.com/news/home/20240814012379/en/ZoomInfo-Wins-2024-TrustRadius-Tech-Cares-Award-for-Reducing-e-Waste-in-Landfills-Donating-Electronics-to-Those-in-Need",
                "insightTitle": "ZoomInfo Wins 2024 TrustRadius Tech Cares Award for Reducing e-Waste in Landfills, Donating Electronics to Those in Need",
                "publishDate": "August 14, 2024",
                "insightBody": "ZoomInfo wins 2024 TrustRadius Tech Cares Award for reducing e-waste in landfills, donating electronics to those in need.\n\nFor the Second Year in a Row, ZoomInfo Was Honored for Its Sustainability and Environmental Efforts\n\nZoomInfo reduces e-waste in landfills by repurposing used electronics and donating them to those in need\n\nThe company was also recognized for its transition to a nearly paperless office worldwide\n\nAugust 14, 2024 09:00 AM Eastern Daylight Time\n\nVANCOUVER, Wash.-(BUSINESS WIRE)-ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has won the 2024 TrustRadius Tech Cares Award, which recognizes B2B technology companies that have gone above and beyond to support their communities and employees.\n\nZoomInfo, which won the award for the second consecutive year, supports the environment, local communities, and employees in a number of ways:\n\nIn addition to being a nearly paperless company worldwide, ZoomInfo reduces e-waste in landfills - and helps close the digital divide - by repurposing used electronics and donating them to those in need.\n\nA shift to renewable energy sources has helped the company offset its carbon impact, reducing its net emissions per $1 million of revenue by 46%.\n\nThe company takes an active role in the equity, advancement, and empowerment of its employees by funding ZoomInclusion Employee Resource Groups. These groups host educational and philanthropic events to promote an inclusive workplace and community.\n\nZoomInfo donates platform access and partners with employees to contribute more than $1 million to worthy organizations positively impacting the communities where its employees live and work.\n\nThe company provides opportunities for employees to volunteer time to causes they care about.\n\nTrustRadius, a buyer intelligence platform for business technology, determines recipients of the award by evaluating companies' efforts across these categories:\n\nFor more information on how ZoomInfo supports its employees as well as its local and global communities, read the 2023 ZoomInfo Sustainability Report.\n\nAbout ZoomInfo\n\nZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams - all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com."
            }
        },
        {
            "insightId": "f668661d-25d7-49a7-9ccd-1d8a7b197646",
            "name": "High sales costs, low profits: need efficient sales solutions",
            "type": "financial",
            "subType": "salesCosts",
            "variables": {
                "operatingMarginTTM": "-4.84%",
                "revenuePerShareTTM": "$3.2",
                "financialContent": "Last quarter's trailing 12 month (TTM) operating margin was -4.84% and revenue per share TTM was $3.2. When OperatingMarginTTM is less than 0.1 and RevenuePerShareTTM is less than 10, it's a clear indication of a company struggling with high sales costs and low profitability. This situation could be a result of inefficient sales processes, lack of effective sales tools, or a sales team that is not adequately trained. The company would greatly benefit from solutions that can streamline sales operations, improve sales team performance, and ultimately increase revenue per share. Value propositions that focus on cost efficiency, sales effectiveness, and profitability would be particularly compelling for such a company.",
                "title": "High sales costs, low profits: need efficient sales solutions"
            }
        },
        {
            "insightId": "798fea93-b711-49d0-8a6c-7a793b2aaf97",
            "name": "Negative quarterly revenue growth",
            "type": "financial",
            "subType": "negativeGrowth",
            "variables": {
                "quarterlyRevenueGrowthYOY": "-5.50%",
                "financialContent": "Last quarter's YOY quarterly revenue growth was -5.50%. When the Year-Over-Year Quarterly Revenue Growth dips below zero, it's a clear sign of Negative Quarterly Revenue Growth. This situation can be a significant pain point for companies, as it may indicate a decline in sales, customer base, or market share. It could also suggest issues with product relevance, pricing strategy, or competitive positioning. \n\n    In such a scenario, value propositions that focus on cost-efficiency, boosting sales, expanding customer reach, or enhancing product value could resonate strongly. It's crucial to understand the underlying causes of this negative growth to tailor your approach effectively.",
                "title": "Negative quarterly revenue growth"
            }
        },
        {
            "id": "8dcffe33-7964-4748-b66c-257c73194411",
            "insightId": "318fea93-b711-49d0-8a6c-7a793b2aaf97",
            "name": "Significantly missed investor expectations in last earnings announcement",
            "type": "financial",
            "subType": "significantlyMissed",
            "variables": {
                "surprisePercentage": "-128.5652%",
                "financialContent": "Last quarter's surprisePercentage was -128.5652%. When a company's surprisePercentage falls below -25%, it indicates a significant deviation from investor expectations in their last earnings announcement. This could signal a variety of underlying issues such as poor financial management, unexpected market changes, or operational inefficiencies. In such situations, solutions that can help improve financial forecasting, streamline operations, or adapt to market changes could be particularly valuable. This presents an opportunity to engage in a conversation about how they can better meet investor expectations in the future.",
                "title": "Significantly missed investor expectations in last earnings announcement"
            }
        },
        {
            "insightId": "47f48f75-8e0b-4b65-b523-cf58db7a6205",
            "name": "Appeared in podcast",
            "type": "socialMedia",
            "subType": "podcast",
            "variables": {
                "title": "Henry Schuck (CEO of ZoomInfo): Building A Billion Dollar Data ... - Apple",
                "snippet": "Henry Schuck, CEO of ZoomInfo (NASDAQ: ZI), talks with World of DaaS host Auren Hoffman. ZoomInfo is a $17 billion market cap B2B data company and one of the only billion dollar data companies that have been created in the last 20 years.",
                "website": "https://podcasts.apple.com/us/podcast/henry-schuck-ceo-of-zoominfo-building-a-billion/id1570644971?i=1000528838392"
            }
        },
        {
            "insightId": "47f48f75-8e0b-4b65-b523-cf58db7a6205",
            "name": "Appeared in podcast",
            "type": "socialMedia",
            "subType": "podcast",
            "variables": {
                "title": "Henry Schuck - Building ZoomInfo - Apple Podcasts",
                "snippet": "ZoomInfo is a go-to-market software and data solution for B2B sales. Henry founded the business as DiscoverOrg in 2007 and bootstrapped it for the first 7 years of its life. Today, it’s an $8.5 billion public company with a database of over 140 million business contacts. We delve into the science of great sales, Henry shares some awesome ...",
                "website": "https://podcasts.apple.com/us/podcast/henry-schuck-building-zoominfo/id1154105909?i=1000614112472",
                "talkingPoints": null
            }
        },
        {
            "insightId": "47f48f75-8e0b-4b65-b523-cf58db7a6205",
            "name": "Appeared in podcast",
            "type": "socialMedia",
            "subType": "podcast",
            "variables": {
                "title": "‎ZoomInfo Labs Podcast: ZoomInfo CEO Henry Schuck on Apple Podcasts",
                "snippet": "In this episode, we talk with Henry Schuck, CEO of ZoomInfo, about his journey building the company, the challenges and successes he's faced, and his current motivations. We also discuss AI, the new ZoomInfo Copilot, and effective go-to-market strategies.",
                "website": "https://podcasts.apple.com/us/podcast/zoominfo-ceo-henry-schuck/id1757547464?i=1000662376848"            }
        },
        {
            "insightId": "47f48f75-8e0b-4b65-b523-cf58db7a6205",
            "name": "Appeared in podcast",
            "type": "socialMedia",
            "subType": "podcast",
            "variables": {
                "title": "ZoomInfo CEO Henry Schuck by ZoomInfo Labs Podcast",
                "snippet": "In this episode, we talk with Henry Schuck, CEO of ZoomInfo, about his journey building the company, the challenges and successes he's faced, and his current motivations. We also discuss AI, the new ZoomInfo Copilot, and effective go-to-market strategies.",
                "website": "https://podcasters.spotify.com/pod/show/zoominfo-labs/episodes/ZoomInfo-CEO-Henry-Schuck-e2m2ja9"
            }
        },
        {
            "insightId": "47f48f75-8e0b-4b65-b523-cf58db7a6205",
            "name": "Appeared in podcast",
            "type": "socialMedia",
            "subType": "podcast",
            "variables": {
                "title": "Henry Schuck - Building ZoomInfo - [Invest Like the Best, EP.330 ...",
                "snippet": "ZoomInfo is a go-to-market software and data solution for B2B sales. Henry founded the business as DiscoverOrg in 2007 and bootstrapped it for the first 7 years of its life. Today, it’s an $8.5 billion public company with a database of over 140 million business contacts.",
                "website": "https://www.listennotes.com/podcasts/invest-like-the/henry-schuck-building-fzkMT_QywWB/"
            }
        },
        {
            "insightId": "47f48f75-8e0b-4b65-b523-cf58db7a6205",
            "name": "Appeared in podcast",
            "type": "socialMedia",
            "subType": "podcast",
            "variables": {
                "title": "ZoomInfo CEO Henry Schuck - ZoomInfo Labs Podcast - Spotify",
                "snippet": "Listen to this episode from ZoomInfo Labs Podcast on Spotify. In this episode, we talk with Henry Schuck, CEO of ZoomInfo, about his journey building the company, the challenges and successes he's faced, and his current motivations. We also discuss AI, the new ZoomInfo Copilot, and effective go-to-market strategies.",
                "website": "https://open.spotify.com/episode/0UmQl2On0b6ZfqD9GtIzqQ"
            }
        },
        {
            "insightId": "47f48f75-8e0b-4b65-b523-cf58db7a6205",
            "name": "Appeared in podcast",
            "type": "socialMedia",
            "subType": "podcast",
            "variables": {
                "title": "Co-founder & CEO ZoomInfo, Henry Schuck: This Job Is Not Supposed to Be ...",
                "snippet": "01:06:03 - Every year, ZoomInfo CEO Henry Schuck writes a memo to his executive team, which is made to look like a letter to the board of directors. Even thoug…",
                "website": "https://www.listennotes.com/podcasts/grit/co-founder-ceo-zoominfo-BTufXpdnDaS/"
            }
        },
        {
            "insightId": "987fea93-b711-49d0-8a6c-7a793b2aaf22",
            "name": "Appeared in Youtube video",
            "type": "socialMedia",
            "subType": "youtube",
            "variables": {
                "title": "Henry Schuck (CEO of ZoomInfo): Building A Billion Dollar Data Company",
                "imageUrl": "https://i.ytimg.com/vi/-WkynIAKVAU/default.jpg",
                "videoLink": "https://www.youtube.com/watch?v=-WkynIAKVAU",
                "viewCount": "1553",
                "description": "Henry Schuck, CEO of ZoomInfo (NASDAQ: ZI), talks with World of DaaS host Auren Hoffman. ZoomInfo is a $17 billion market cap B2B data company and one of the only billion dollar data companies that have been created in the last 20 years. Auren and Henry cover how ZoomInfo differentiated itself in a crowded market, how to build an application layer on top of a data platform, ZoomInfo's unique acquisition strategy, and more.\n\nWorld of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts\n\nYou can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren\n\nTop podcast episodes:\nhttps://www.youtube.com/watch?v=UP3A6kz2fkw\nhttps://www.youtube.com/watch?v=QL6BgXUcb_0\nhttps://www.youtube.com/watch?v=lKzwNXeBgjQ\nhttps://www.youtube.com/watch?v=7t_W2TcGUZk\nhttps://www.youtube.com/watch?v=Onkv42L2B8c\nhttps://www.youtube.com/watch?v=uy8LH2WK94M\nhttps://www.youtube.com/watch?v=zsMvGZmW9MI\nhttps://www.youtube.com/watch?v=-WkynIAKVAU\n\nRecent podcast episodes:\nhttps://www.youtube.com/watch?v=7mW8r0iwGzM\nhttps://www.youtube.com/watch?v=sOfWnBcBdPY\nhttps://www.youtube.com/watch?v=cj5Id2stc28\nhttps://www.youtube.com/watch?v=pgVoZmmez1o\nhttps://www.youtube.com/watch?v=_qhaJO4EFEI\nhttps://www.youtube.com/watch?v=hOsJhLL50qY\nhttps://www.youtube.com/watch?v=jyo1rF4iEZ4\nhttps://www.youtube.com/watch?v=p4XBbP1-MSA",
                "publishedAt": "2021-07-14T09:00:00Z",
                "channelTitle": "World of DaaS with Auren Hoffman",
                "commentCount": "3",
                "howLongAgoPublished": "3 years ago",
                "talkingPoints": "Pay attention to how long ago the video was published. Only consider the past 6 months recent. If it's older than that, call that out when referencing it. \"Saw your video from 2 years ago\" as an example."
            }
        },
        {
            "insightId": "987fea93-b711-49d0-8a6c-7a793b2aaf22",
            "name": "Appeared in Youtube video",
            "type": "socialMedia",
            "subType": "youtube",
            "variables": {
                "title": "ZoomInfo CEO Henry Schuck on the company's business model and IPO",
                "imageUrl": "https://i.ytimg.com/vi/GQHY3ddUCMM/default.jpg",
                "videoLink": "https://www.youtube.com/watch?v=GQHY3ddUCMM",
                "viewCount": "14980",
                "description": "Henry Schuck, CEO and co-founder of ZoomInfo, joins \"Squawk on the Street\" ahead of the company's IPO to discuss the company's business model, an example of helping a client through the changes of the pandemic, how the company gets access to information and more.\n\nIn the first tech IPO since the coronavirus shut down much of the U.S. economy, ZoomInfo soared more than 60% in its Nasdaq debut Thursday, underscoring investors’ ongoing appetite for high-growth subscription software companies.\n\nZoomInfo, not to be confused with video chat provider Zoom Video, priced its IPO at $21 on Wednesday after previously raising the expected range to $19 to $20. The stock closed up 62% at $34, valuing the company at about $13.4 billion. The offering reeled in more than $900 million.\n\nZoomInfo’s technology helps corporate sales and marketing teams with customer outreach, integrating with sales software tools from Salesforce, Oracle, Microsoft and others. The company says it has more than 15,000 customers across all industries and estimates that it’s going after a $24 billion market opportunity.\n\nEven with businesses across the country closed, unemployment skyrocketing and gross domestic product expected to plunge by more than 40% in the second quarter, cloud software companies have largely weathered the storm and, in many cases, even benefited. Twilio, ServiceNow, Okta and Coupa have all bounced back dramatically from the initial Covid-19 plunge and are now trading near record levels. \n\nFor access to live and exclusive video from CNBC subscribe to CNBC PRO: \nhttps://cnb.cx/2JdMwO7 \n \n» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision\n» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC\n» Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic\n \nTurn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide.\n \nConnect with CNBC News Online\nGet the latest news: http://www.cnbc.com/\nFollow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC\nFollow CNBC News on Facebook: https://cnb.cx/LikeCNBC\nFollow CNBC News on Twitter: https://cnb.cx/FollowCNBC\nFollow CNBC News on Instagram: https://cnb.cx/InstagramCNBC\n \n#CNBC\n#CNBC TV",
                "publishedAt": "2020-06-04T14:35:25Z",
                "channelTitle": "CNBC Television",
                "commentCount": "21",
                "howLongAgoPublished": "4 years ago",
                "talkingPoints": "Pay attention to how long ago the video was published. Only consider the past 6 months recent. If it's older than that, call that out when referencing it. \"Saw your video from 2 years ago\" as an example."
            }
        },
        {
            "insightId": "914db06c-769d-4206-9c2d-461d1839864e",
            "name": "Job description",
            "type": "linkedin",
            "subType": "jobDescription",
            "variables": {
                "jobDescription": "Supporting the go-to-market operations of 35,000+ customers worldwide with the world's deepest, most accurate platform of software, data, and insights. We're changing the way every company goes to market, the way sales reps engage with buyers, the way marketing targets, the way HR recruits - it's changing everyday and we're a driving force of that change."
            }
        },
        {
            "insightId": "42dbb982-e539-4497-b78f-e10fcca69521",
            "name": "LinkedIn About me",
            "type": "linkedin",
            "subType": "aboutMe",
            "variables": {
                "aboutMe": "Henry Schuck is the founder and CEO of ZoomInfo, (NASDAQ:ZI) a Go-To-Market Intelligence Solution for more than 30,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance.",
                "talkingPoints": "Do not say \"no easy feat\". Focus on interesting, unique, excerpts that can easily be tied back to Autobound's value proposition, or key pain points around prospecting and email personalization."
            }
        },
        {
            "insightId": "01804bb8-92f7-4db9-9f3d-1b0d402b3bb2",
            "name": "Company hires new leadership",
            "type": "prospectCompetitorNews",
            "subType": "hires",
            "variables": {
                "insightArticleSource": "einnews.com",
                "domain": "egnyte.com",
                "insightDate": "September 4, 2024",
                "insightLocation": "California, United States",
                "insightContact": "Prasad Gune",
                "insightFoundAt": "September 4, 2024",
                "insightCategories": [
                    "hires"
                ],
                "insightUrl": "https://www.einnews.com/pr_news/740455906/egnyte-appoints-prasad-gune-as-chief-product-officer",
                "insightTitle": "Egnyte Appoints Prasad Gune as Chief Product Officer",
                "insightJobTitle": "Chief Product Officer",
                "eventDate": "September 4, 2024",
                "publishDate": "September 4, 2024",
                "insightBody": "Egnyte appoints Prasad Gune as Chief Product Officer.\n\nPrasad Gune, Chief Product Officer of Egnyte\n\nMOUNTAIN VIEW, CA, UNITED STATES, September 4, 2024 / EINPresswire.com / - Egnyte, a leading provider of cloud-based content collaboration and governance solutions, today announced the appointment of Prasad Gune as Chief Product Officer. In this role, Gune is responsible for product direction, strategy, and execution.\n\nGune brings more than two decades of product development experience to his new role, most recently as senior vice president of product at Udemy, the leading global educational technology marketplace. Prior to Udemy, Prasad led teams at Signifyd, OpenTable, and LinkedIn, where he led key product launches, including LinkedIn's Recruiter platform and OpenTable's in-the-moment bookings. In addition, Prasad has held senior product management roles at Oracle & Siebel Systems and various consulting roles at Bain & Company.\n\n\"Gune's proven track record of developing and implementing successful product strategies positions him to solidify our standing as the industry-leading broad-spectrum intelligent content platform\" stated Vineet Jain, Chief Executive Officer of Egnyte.\n\nIn addition to product mapping and creating the product vision, Gune will set the strategic direction of the product life cycle. This approach will align with customer needs and complement our overarching technology strategy.\n\n\"Egnyte's unified platform addresses the critical needs of today's businesses by seamlessly integrating AI, content collaboration, security, privacy, and compliance. As data volumes explode, its adaptable cloud and hybrid solutions empower organizations to manage their most valuable content efficiently,\" stated Gune. \"I look forward to collaborating with Egnyte's talented product team to leverage emerging technologies and develop innovative products that will continue to meet and exceed the evolving needs of our diverse customer base.\"\n\nPrasad has a bachelor's of engineering from COEP Technological University (Savitribai Phule Pune University), a master's of science in mechanical engineering from the University of California at Berkeley, and a master's in business administration from Harvard University.\n\nAbout Egnyte\n\nEgnyte combines the power of cloud content management, data security, and AI into one intelligent content platform. More than 22,000 customers trust Egnyte to improve employee productivity, automate business processes, and safeguard critical data, in addition to offering specialized content intelligence and automation solutions across industries, including architecture, engineering, and construction (AEC), life sciences, and financial services. For more information, visit www.egnyte.com.\n\nEIN Presswire provides this news content \"as is\" without warranty of any kind. We do not accept any responsibility or liability\nfor the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this\narticle. If you have any complaints or copyright issues related to this article, kindly contact the author above.\n\nEIN Presswire's priority is author transparency. We do our best to weed out false and misleading content. The content above is\nthe sole responsibility of the author who makes it available. If you have any complaints, kindly contact the author above.\n\nEgnyte",
                "competitorCompanyName": "Egnyte",
                "competitorProduct": "Egnyte",
                "competitorDomain": "egnyte.com"
            }
        },
        {
            "insightId": "2563d09f-ebd4-471e-a820-eacf47ed72dd",
            "name": "LinkedIn Posts",
            "type": "linkedin",
            "subType": "linkedInPost",
            "variables": {
                "first500CharactersOfPost": "Let’s say you only had 15 minutes to prepare for a customer meeting. Could you still crush the call?To test this we had two of our best account managers, Karen H. and Jessica Richissin, go head to head in a contest. The catch: Karen had to prepare manually while Jess used AI tools to help her.Watch the video and find out how they did....",
                "companyName": "ZoomInfo",
                "numberOfLikes": 1162,
                "postUrl": "https://www.linkedin.com/posts/hschuck_lets-say-you-only-had-15-minutes-to-prepare-activity-7244767124383047680-GyWV?utm_source=combined_share_message&utm_medium=member_ios",
                "postedDate": "1 month ago",
                "talkingPoints": "Only reference the post if the post is relevant. Meaning:\n- The content is relevant to Autobound's value prop\n- The post says something interesting or impressive\n\nIgnore posts if they talk about irrelevant things. Like \"we just launched our new CSX 250 computer\".\n\nDon't say \"saw on your linkedin post.\" instead just say \"saw your post\" or something."
            }
        },
        {
            "insightId": "2563d09f-ebd4-471e-a820-eacf47ed72dd",
            "name": "LinkedIn Posts",
            "type": "linkedin",
            "subType": "linkedInPost",
            "variables": {
                "first500CharactersOfPost": "It's 1983. You're Michael Dell. And you figured out Signal-Based Selling. For every \"Hot Take\" on this subject today, Michael Dell wasn't just a PC and business innovator, but 41 years ago, he figured out how signal selling can significantly drive up conversion rates on your cold calls. Check out this excerpt from his book \"Play Nice, but Win\" from his time selling newspaper subscriptions in Houston....",
                "companyName": "ZoomInfo",
                "numberOfLikes": 706,
                "postUrl": "https://www.linkedin.com/posts/hschuck_its-1983-youre-michael-dell-and-you-figured-activity-7237823843703099394-eHJb?utm_source=combined_share_message&utm_medium=member_ios",
                "postedDate": "1 month ago",
                "talkingPoints": "Only reference the post if the post is relevant. Meaning:\n- The content is relevant to Autobound's value prop\n- The post says something interesting or impressive\n\nIgnore posts if they talk about irrelevant things. Like \"we just launched our new CSX 250 computer\".\n\nDon't say \"saw on your linkedin post.\" instead just say \"saw your post\" or something."
            }
        },
        {
            "id": "a63ed2ca-d10d-4a22-89f7-9ad1f95ff6f4",
            "insightId": "261e5679-ce2f-4a03-9642-0288a2b8a9bd",
            "name": "Hiring SDRs",
            "type": "jobOpening",
            "subType": "jobOpening",
            "variables": {
                "name": "Hiring SDRs",
                "jobTitleKeywords": {
                    "exclude": [
                        "manager",
                        "director"
                    ],
                    "include": [
                        "sdr",
                        "bdr",
                        "sales development representative",
                        "business development representative",
                        "account development representative",
                        "business development executive"
                    ]
                },
                "quantity": 18,
                "jobPosting": [
                    "Sales Development Representative, Inbound - Bethesda, Maryland, United States",
                    "Sales Development Representative, Inbound - Waltham, Massachusetts, United States",
                    "Sales Development Representative, Inbound - Vancouver, Washington, United States",
                    "Enterprise Sales Development Representative - Waltham, Massachusetts, United States",
                    "Enterprise Sales Development Representative - Vancouver, Washington, United States"
                ]
            }
        },
        {
            "insightId": "20bff666-1af0-4cdf-9f44-c756ebd4ff9a",
            "name": "10K: Investing in sales productivity",
            "type": "10-K: Sales & Marketing",
            "subType": "Investing in sales productivity",
            "variables": {
                "type": "Investing in sales productivity",
                "summary": "ZoomInfo continues to invest in sales and marketing capacity to enable future growth.",
                "excerpts": [
                    "We anticipate that we will continue to invest in sales and marketing capacity to enable future growth."
                ],
                "filingUrl": "https://www.sec.gov/Archives/edgar/data/1794515/000179451524000016/0001794515-24-000016-index.htm",
                "periodOfReport": "2023-12-31T00:00:00.000Z",
                "talkingPoints": "Mention this was read from prospect's 10k."
            }
        }
    ]
}

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