Blog Posts

The Blog Post insight provides information about blog posts related to a company, offering valuable content and insights that can be leveraged for various purposes.

Why This Insight Matters

Shows current company priorities
Reveals strategic initiatives
Indicates market positioning

Available Subtypes

Signal	Subtype Enum	Description
Company blog post	`companyBlogPost`	Recent blog posts from the company website

Response Fields

Core Fields

Field	Type	Example	Description
`data`	array	—	Array of blog post objects

Blog Post Object

Field	Type	Example	Description
`data[].company`	string	`"hubspot.com"`	Company domain
`data[].title`	string	`"HubSpot Announces New Salesforce Integration..."`	Blog post title
`data[].url`	string	`"https://hubspot.com/blog/salesforce-integration-announcement"`	Link to the blog post
`data[].snippet`	string	`"Today marks a major milestone as we launch..."`	Excerpt from the blog post

Resolution Fields

Field	Type	Example	Description
`companyUrl`	string	`"hubspot.com"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/hubspot"`	Company LinkedIn URL

Full JSON Response Example

{
  "companyUrl": "hubspot.com",
  "companyLinkedinUrl": "linkedin.com/company/hubspot",
  "data": [
    {
      "company": "hubspot.com",
      "title": "HubSpot Announces New Salesforce Integration: Unified Customer Data Across Platforms",
      "url": "https://hubspot.com/blog/salesforce-integration-announcement",
      "snippet": "Today marks a major milestone as we launch our enhanced Salesforce integration. While this opens exciting opportunities for cross-platform data flow, our teams are now tasked with aligning messaging and sales materials across both ecosystems. Our marketing and sales teams are working to optimize communications for customers using both platforms."
    }
  ]
}

API Usage

Generate Content API

{
  "enabledInsights": ["companyBlogPost"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "companyBlogPost"
}

Example Output

"Noticed your Salesforce integration announcement - congrats! While your teams develop new cross-platform playbooks, would you be interested in seeing how we help companies A/B test partnership messaging 4x faster?"

In the above example, HubSpot's blog post about a new integration with Salesforce aligns with a seller's value prop of helping marketing leaders test new messaging.

Coverage

Refresh: Weekly
Coverage: 50-75% of companies
Best for: Trigger-based outreach, identifying current initiatives, understanding market positioning