Complementary Companies

Identify partners or integrations of a prospect that are complementary to the sales user, to help drive a more relevant message.

The Complementary Companies insight identifies organizations that have strategic partnerships or integrations with the sales user’s company.

Leveraging these relationships in messaging can highlight your solution’s compatibility, creating a persuasive case for adoption based on existing synergies.

If specific complementary products are identified, more targeted messaging can be used (see Complementary Products).

We have comprehensive data on complementary relationships for over 50 million companies in our database.

Why this Insight Matters

• Uncover prospect pain points based on the tech they use that you integrate with
• Highlights how your solution can enhance the prospect’s existing tools

Example Payload

JSON

[
  {
    "userCompany": {
      "name": "Autobound",
      "companyUrl": "https://autobound.ai"
    },
    "connectionCompany": {
      "name": "Salesloft",
      "website": "https://salesloft.com",
      "connectionType": "integration_partner",
      "sourceUrl": "https://autobound.ai/integrations/salesloft",
      "sourceCategory": "Integration Partnership"
    },
    "prospectCompany": {
      "name": "Xactly",
      "url": "https://www.xactlycorp.com"
    }
  }
]

To generate a personalized message based off an understanding of the usage of a complementary company, we recommend leveraging Complementary Company Value Propositions or Complementary Product Value Propositions, see next sections.