Complementary Companies

Identify partners or integrations of a prospect that are complementary to the sales user, to help drive a more relevant message.

The Complementary Companies insight identifies organizations that have strategic partnerships or integrations with the sales user's company.

Leveraging these relationships in messaging can highlight your solution's compatibility, creating a persuasive case for adoption based on existing synergies.

We have comprehensive data on complementary relationships for over 50 million companies in our database.

Requires Seller Context (API Only)

This insight compares your company's partners and integrations against the prospect's data.

When calling the API, include userEmail or userCompanyUrl to identify the seller:

See API Parameters

Why This Insight Matters

  • Uncover prospect pain points based on the tech they use that you integrate with
  • Highlights how your solution can enhance the prospect's existing tools
  • Enables targeted messaging by emphasizing your product's unique benefits
  • Positions your solution as an upgrade or complementary addition

Available Subtypes

SignalSubtype EnumDescription
Complementary companycomplementaryCompanyPartners and integration relationships
Complementary value propcomplementaryCompanyValuePropYour messaging when prospect uses a complementary solution
Complementary productscomplementaryProductsProduct-level integration opportunities

Subtype: complementaryCompany

Identifies partner companies and integrations relevant to the prospect.

Response Fields

User Company

FieldTypeExampleDescription
userCompany.namestring"Autobound"Your company name
userCompany.companyUrlstring"https://autobound.ai"Your company URL

Connection Company

FieldTypeExampleDescription
connectionCompany.namestring"Salesloft"Partner/integration company name
connectionCompany.websitestring"https://salesloft.com"Partner company website
connectionCompany.connectionTypestring"integration_partner"Type of relationship
connectionCompany.sourceUrlstring"https://autobound.ai/integrations/salesloft"Evidence source
connectionCompany.sourceCategorystring"Integration Partnership"Category of source

Prospect Company

FieldTypeExampleDescription
prospectCompany.namestring"Xactly"Prospect company name
prospectCompany.urlstring"https://www.xactlycorp.com"Prospect company URL
Full JSON Response Example
[
  {
    "userCompany": {
      "name": "Autobound",
      "companyUrl": "https://autobound.ai"
    },
    "connectionCompany": {
      "name": "Salesloft",
      "website": "https://salesloft.com",
      "connectionType": "integration_partner",
      "sourceUrl": "https://autobound.ai/integrations/salesloft",
      "sourceCategory": "Integration Partnership"
    },
    "prospectCompany": {
      "name": "Xactly",
      "url": "https://www.xactlycorp.com"
    }
  }
]

Subtype: complementaryCompanyValueProp

Your partner or integration-specific value proposition is used when our engine identifies that a prospect's company is using a solution that's complementary to your company. If we can detect the specific product in use, our engine will deliver even more precise messaging via complementaryProducts.

Response Fields

User Company

FieldTypeExampleDescription
userCompany.namestring"Autobound"Your company name
userCompany.valuePropstring"Salesloft excels at..."Your value proposition for this integration
userCompany.competitorCompanyUrlstring"https://salesloft.com"Complementary company URL

Prospect Company

FieldTypeExampleDescription
prospectCompany.namestring"Xactly"Prospect company name
prospectCompany.urlstring"https://www.xactlycorp.com"Prospect company URL

Complementary Company

FieldTypeExampleDescription
prospectCompany.competitorCompany.namestring"Salesloft"Partner company name
prospectCompany.competitorCompany.companyUrlstring"https://salesloft.com"Partner URL
prospectCompany.competitorCompany.tickerstring"LOFT"Stock ticker
prospectCompany.competitorCompany.sourceUrlstring"https://autobound.ai/integrations/salesloft"Evidence source
Full JSON Response Example
[
  {
    "userCompany": {
      "name": "Autobound",
      "valueProp": "Salesloft excels at automating email outreach for SDRs, but doesn't help with crafting personalized messages. Autobound complements Salesloft by using AI to create tailored emails that cut through the noise, helping sales teams stand out.",
      "competitorCompanyUrl": "https://salesloft.com"
    },
    "prospectCompany": {
      "name": "Xactly",
      "url": "https://www.xactlycorp.com",
      "competitorCompany": {
        "name": "Salesloft",
        "companyUrl": "https://salesloft.com",
        "ticker": "LOFT",
        "sourceUrl": "https://autobound.ai/integrations/salesloft"
      }
    }
  }
]

Example Output

"Noticed Xactly uses Salesloft for SDR task automation. Salesloft is fantastic for sending emails faster, but not writing them any better. With inboxes flooded, personalization is mandatory. Autobound sits on top of Salesloft to write personalized emails with AI - worth checking out?"


Subtype: complementaryProducts

Product-level integration opportunities, leveraging data from a comprehensive relational graph to pinpoint which products are in use and how they complement your offering.

Response Fields

User Company & Products

FieldTypeExampleDescription
userCompany.namestring"Autobound"Your company name
userCompany.userProduct[].namestring"Outreach Integration"Your product name
userCompany.userProduct[].productUrlstring"https://www.autobound.ai/integrations/outreach"Product URL
userCompany.userProduct[].valuePropstring"Outreach is great for..."Product-specific value proposition

Prospect Company

FieldTypeExampleDescription
prospectCompany.namestring"Xactly"Prospect company name
prospectCompany.urlstring"https://www.xactlycorp.com"Prospect company URL

Complementary Products Used

FieldTypeExampleDescription
prospectCompany.complementaryProductUsed[].complementaryCompany.companyNamestring"Outreach"Partner company name
prospectCompany.complementaryProductUsed[].complementaryCompany.productNamestring"Outreach Engage"Product name in use
prospectCompany.complementaryProductUsed[].complementaryCompany.productUrlstring"https://www.outreach.io/platform/..."Product URL
prospectCompany.complementaryProductUsed[].complementaryCompany.companyUrlstring"https://www.outreach.io"Company URL
prospectCompany.complementaryProductUsed[].complementaryCompany.sourceUrlstring"https://autobound.ai/integrations/outreach"Evidence source
prospectCompany.complementaryProductUsed[].complementaryCompany.sourceCategorystring"Integration Partnership"Type of source
Full JSON Response Example
[
  {
    "userCompany": {
      "name": "Autobound",
      "userProduct": [
        {
          "name": "Outreach Integration",
          "productUrl": "https://www.autobound.ai/integrations/outreach",
          "valueProp": "Outreach is great for sending emails, but not for writing them. SDRs often struggle with low response rates due to the generic and impersonal nature of automated emails. Autobound integrates seamlessly with Outreach, suggesting incredibly personalized emails automatically—saving up to 20 minutes of writing time. SDRs can experience a surge in reply rates by 2-3 times, leading to more effective pipeline management."
        },
        {
          "name": "Autobound for Chrome",
          "productUrl": "https://chromewebstore.google.com/detail/autobound-chatgpt-for-sal/apmacgoajagifnflancoaenfcgmjnifc",
          "valueProp": "With Autobound for Chrome, you can instantly research the recipient in the 'To:' field of your drafted email. Autobound scours millions of data sources across the web, aggregating insights unique to both the recipient and their employer. With a single click, our AI assistant generates tailored emails and openers that are proven to spark conversations. The widget is available on any site, staying tucked away on the side of your screen for easy access."
        }
      ]
    },
    "prospectCompany": {
      "name": "Xactly",
      "url": "https://www.xactlycorp.com",
      "complementaryProductUsed": [
        {
          "complementaryCompany": {
            "companyName": "Outreach",
            "productName": "Outreach Engage",
            "productUrl": "https://www.outreach.io/platform/sales-engagement",
            "companyUrl": "https://www.outreach.io",
            "sourceUrl": "https://autobound.ai/integrations/outreach",
            "sourceCategory": "Integration Partnership"
          }
        },
        {
          "complementaryCompany": {
            "companyName": "Google",
            "productName": "Google Chrome",
            "productUrl": "https://www.google.com/chrome/",
            "companyUrl": "https://www.google.com",
            "sourceUrl": "https://autobound.ai/integrations/chrome",
            "sourceCategory": "Browser Integration"
          }
        }
      ]
    }
  }
]

Example Output

"Saw you're on Outreach Engage—great for sending emails, but personalization is still a huge drag for SDRs. Autobound auto-generates personalized emails in Outreach (also works for SDRs on LinkedIn, Gmail, etc. via our Chrome Extension). - worth a chat?"


API Usage

Generate Content API

{
  "enabledInsights": ["complementaryCompany"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "complementaryCompany"
}

Or for specific subtypes:

{
  "insightSubtype": "complementaryCompanyValueProp"
}
{
  "insightSubtype": "complementaryProducts"
}

Coverage

  • Refresh: Weekly
  • Coverage: 50-75% of companies
  • Best for: Partnership-based selling, integration-led growth, ecosystem plays