Complementary Companies
Identify partners or integrations of a prospect that are complementary to the sales user, to help drive a more relevant message.
The Complementary Companies insight identifies organizations that have strategic partnerships or integrations with the sales user's company.
Leveraging these relationships in messaging can highlight your solution's compatibility, creating a persuasive case for adoption based on existing synergies.
We have comprehensive data on complementary relationships for over 50 million companies in our database.
Requires Seller Context (API Only)
This insight compares your company's partners and integrations against the prospect's data.
When calling the API, include
userEmailoruserCompanyUrlto identify the seller:
Why This Insight Matters
- Uncover prospect pain points based on the tech they use that you integrate with
- Highlights how your solution can enhance the prospect's existing tools
- Enables targeted messaging by emphasizing your product's unique benefits
- Positions your solution as an upgrade or complementary addition
Available Subtypes
| Signal | Subtype Enum | Description |
|---|---|---|
| Complementary company | complementaryCompany | Partners and integration relationships |
| Complementary value prop | complementaryCompanyValueProp | Your messaging when prospect uses a complementary solution |
| Complementary products | complementaryProducts | Product-level integration opportunities |
Subtype: complementaryCompany
Identifies partner companies and integrations relevant to the prospect.
Response Fields
User Company
| Field | Type | Example | Description |
|---|---|---|---|
userCompany.name | string | "Autobound" | Your company name |
userCompany.companyUrl | string | "https://autobound.ai" | Your company URL |
Connection Company
| Field | Type | Example | Description |
|---|---|---|---|
connectionCompany.name | string | "Salesloft" | Partner/integration company name |
connectionCompany.website | string | "https://salesloft.com" | Partner company website |
connectionCompany.connectionType | string | "integration_partner" | Type of relationship |
connectionCompany.sourceUrl | string | "https://autobound.ai/integrations/salesloft" | Evidence source |
connectionCompany.sourceCategory | string | "Integration Partnership" | Category of source |
Prospect Company
| Field | Type | Example | Description |
|---|---|---|---|
prospectCompany.name | string | "Xactly" | Prospect company name |
prospectCompany.url | string | "https://www.xactlycorp.com" | Prospect company URL |
Full JSON Response Example
[
{
"userCompany": {
"name": "Autobound",
"companyUrl": "https://autobound.ai"
},
"connectionCompany": {
"name": "Salesloft",
"website": "https://salesloft.com",
"connectionType": "integration_partner",
"sourceUrl": "https://autobound.ai/integrations/salesloft",
"sourceCategory": "Integration Partnership"
},
"prospectCompany": {
"name": "Xactly",
"url": "https://www.xactlycorp.com"
}
}
]Subtype: complementaryCompanyValueProp
Your partner or integration-specific value proposition is used when our engine identifies that a prospect's company is using a solution that's complementary to your company. If we can detect the specific product in use, our engine will deliver even more precise messaging via complementaryProducts.
Response Fields
User Company
| Field | Type | Example | Description |
|---|---|---|---|
userCompany.name | string | "Autobound" | Your company name |
userCompany.valueProp | string | "Salesloft excels at..." | Your value proposition for this integration |
userCompany.competitorCompanyUrl | string | "https://salesloft.com" | Complementary company URL |
Prospect Company
| Field | Type | Example | Description |
|---|---|---|---|
prospectCompany.name | string | "Xactly" | Prospect company name |
prospectCompany.url | string | "https://www.xactlycorp.com" | Prospect company URL |
Complementary Company
| Field | Type | Example | Description |
|---|---|---|---|
prospectCompany.competitorCompany.name | string | "Salesloft" | Partner company name |
prospectCompany.competitorCompany.companyUrl | string | "https://salesloft.com" | Partner URL |
prospectCompany.competitorCompany.ticker | string | "LOFT" | Stock ticker |
prospectCompany.competitorCompany.sourceUrl | string | "https://autobound.ai/integrations/salesloft" | Evidence source |
Full JSON Response Example
[
{
"userCompany": {
"name": "Autobound",
"valueProp": "Salesloft excels at automating email outreach for SDRs, but doesn't help with crafting personalized messages. Autobound complements Salesloft by using AI to create tailored emails that cut through the noise, helping sales teams stand out.",
"competitorCompanyUrl": "https://salesloft.com"
},
"prospectCompany": {
"name": "Xactly",
"url": "https://www.xactlycorp.com",
"competitorCompany": {
"name": "Salesloft",
"companyUrl": "https://salesloft.com",
"ticker": "LOFT",
"sourceUrl": "https://autobound.ai/integrations/salesloft"
}
}
}
]Example Output
"Noticed Xactly uses Salesloft for SDR task automation. Salesloft is fantastic for sending emails faster, but not writing them any better. With inboxes flooded, personalization is mandatory. Autobound sits on top of Salesloft to write personalized emails with AI - worth checking out?"
Subtype: complementaryProducts
Product-level integration opportunities, leveraging data from a comprehensive relational graph to pinpoint which products are in use and how they complement your offering.
Response Fields
User Company & Products
| Field | Type | Example | Description |
|---|---|---|---|
userCompany.name | string | "Autobound" | Your company name |
userCompany.userProduct[].name | string | "Outreach Integration" | Your product name |
userCompany.userProduct[].productUrl | string | "https://www.autobound.ai/integrations/outreach" | Product URL |
userCompany.userProduct[].valueProp | string | "Outreach is great for..." | Product-specific value proposition |
Prospect Company
| Field | Type | Example | Description |
|---|---|---|---|
prospectCompany.name | string | "Xactly" | Prospect company name |
prospectCompany.url | string | "https://www.xactlycorp.com" | Prospect company URL |
Complementary Products Used
| Field | Type | Example | Description |
|---|---|---|---|
prospectCompany.complementaryProductUsed[].complementaryCompany.companyName | string | "Outreach" | Partner company name |
prospectCompany.complementaryProductUsed[].complementaryCompany.productName | string | "Outreach Engage" | Product name in use |
prospectCompany.complementaryProductUsed[].complementaryCompany.productUrl | string | "https://www.outreach.io/platform/..." | Product URL |
prospectCompany.complementaryProductUsed[].complementaryCompany.companyUrl | string | "https://www.outreach.io" | Company URL |
prospectCompany.complementaryProductUsed[].complementaryCompany.sourceUrl | string | "https://autobound.ai/integrations/outreach" | Evidence source |
prospectCompany.complementaryProductUsed[].complementaryCompany.sourceCategory | string | "Integration Partnership" | Type of source |
Full JSON Response Example
[
{
"userCompany": {
"name": "Autobound",
"userProduct": [
{
"name": "Outreach Integration",
"productUrl": "https://www.autobound.ai/integrations/outreach",
"valueProp": "Outreach is great for sending emails, but not for writing them. SDRs often struggle with low response rates due to the generic and impersonal nature of automated emails. Autobound integrates seamlessly with Outreach, suggesting incredibly personalized emails automatically—saving up to 20 minutes of writing time. SDRs can experience a surge in reply rates by 2-3 times, leading to more effective pipeline management."
},
{
"name": "Autobound for Chrome",
"productUrl": "https://chromewebstore.google.com/detail/autobound-chatgpt-for-sal/apmacgoajagifnflancoaenfcgmjnifc",
"valueProp": "With Autobound for Chrome, you can instantly research the recipient in the 'To:' field of your drafted email. Autobound scours millions of data sources across the web, aggregating insights unique to both the recipient and their employer. With a single click, our AI assistant generates tailored emails and openers that are proven to spark conversations. The widget is available on any site, staying tucked away on the side of your screen for easy access."
}
]
},
"prospectCompany": {
"name": "Xactly",
"url": "https://www.xactlycorp.com",
"complementaryProductUsed": [
{
"complementaryCompany": {
"companyName": "Outreach",
"productName": "Outreach Engage",
"productUrl": "https://www.outreach.io/platform/sales-engagement",
"companyUrl": "https://www.outreach.io",
"sourceUrl": "https://autobound.ai/integrations/outreach",
"sourceCategory": "Integration Partnership"
}
},
{
"complementaryCompany": {
"companyName": "Google",
"productName": "Google Chrome",
"productUrl": "https://www.google.com/chrome/",
"companyUrl": "https://www.google.com",
"sourceUrl": "https://autobound.ai/integrations/chrome",
"sourceCategory": "Browser Integration"
}
}
]
}
}
]Example Output
"Saw you're on Outreach Engage—great for sending emails, but personalization is still a huge drag for SDRs. Autobound auto-generates personalized emails in Outreach (also works for SDRs on LinkedIn, Gmail, etc. via our Chrome Extension). - worth a chat?"
API Usage
Generate Content API
{
"enabledInsights": ["complementaryCompany"],
"disabledInsights": []
}Generate Insights API
{
"insightSubtype": "complementaryCompany"
}Or for specific subtypes:
{
"insightSubtype": "complementaryCompanyValueProp"
}{
"insightSubtype": "complementaryProducts"
}Coverage
- Refresh: Weekly
- Coverage: 50-75% of companies
- Best for: Partnership-based selling, integration-led growth, ecosystem plays
Updated 14 days ago
