A sales user's messaging against a competitive company is used when our engine identifies that a prospect's company is using a competitor's solutions.

If we can detect the specific product in use, our engine will deliver even more precise messaging (see the next section on Competitive Products). However, if product-level data isn't available, the system defaults to company-level value propositions to maintain relevance in outreach.

Why this Insight Matters

Enables targeted messaging that directly addresses the prospect’s choice of vendor
Positions your solution as a superior alternative with broader advantages over the competitor
Increases engagement by showing knowledge of the competitive landscape at the company level

Example Payload

[
  {
    "userCompany": {
      "name": "Salesforce",
      "valueProp": "HubSpot is well-suited for marketing departments and startup sales teams but struggles to scale for enterprise needs. Salesforce offers unmatched scalability, customization, and advanced analytics built for complex sales organizations.",
      "competitorCompanyUrl": "https://www.hubspot.com"
    },
    "prospectCompany": {
      "name": "TechCo",
      "url": "https://www.techco.com",
      "competitorCompany": {
        "name": "HubSpot",
        "companyUrl": "https://www.hubspot.com",
        "ticker": "HUBS",
        "sourceUrl": "https://www.gartner.com/reviews/market/crm/compare/salesforce-vs-hubspot"
      }
    }
  }
]

Example Content

"Noticed TechCo is using HubSpot—an excellent tool for marketing teams and startups, but it often struggles to scale with enterprise needs.

Salesforce offers unmatched scalability, customization, and advanced analytics built for complex, large-scale sales operations - worth discussing?"

In the example, referencing HubSpot’s success urges the prospect at Salesforce to consider exploring more, given their competitor is finding success.