Analysis of a prospect's website to understand their go-to-market strategy, growth initiatives, and potential pain points. By tracking changes in website content and structure over time, we can identify key business priorities and timing for outreach.

Why do these insights matter?

Understand GTM approach (product-led vs sales-led)
Identify growth initiatives and priorities
Track expansion into new markets/products
Gauge partnership strategy
Assess content and feature velocity
Determine pricing strategy and target market
Monitor security compliance status

Example Payload

{
  "company": "Autobound",
  "websiteUrl": "https://autobound.ai", 
  "lastScanned": "2024-01-15",
  "soc2type2": true,
  "businessModel": {
    "motionType": "product_led",
    "pricingModel": {
      "hasPublicPricing": true,
      "estimatedACVsalesLed": "$30k-50k",
      "estimatedMonthlyPriceProductLed": "$19-79",
      "regionalPricing": false,
      "selfServiceOption": true
    }
  },
  "marketPresence": {
    "activeRegions": ["North America", "Europe"],
    "recentGeoExpansion": ["UK", "Germany"],
    "monthlyTraffic": 45000,
    "backlinks": 2300,
    "deadPages": 12
  },
  "productStrategy": {
    "productCount": 3,
    "targetPersonas": ["Sales Leaders", "SDR Managers", "Sales Ops"],
    "hasAPI": true,
    "growth": {
      "newFeatures12Months": 25,
      "newFeatures6Months": 15,
      "newFeatures1Month": 3,
      "growthRate": "high"
    }
  },
  "partnerships": {
    "totalCount": 3,
    "types": ["Technology", "Solution", "Channel"],
    "growth": {
      "newPartners12Months": 5,
      "newPartners6Months": 2,
      "newPartners1Month": 1,
      "growthRate": "low"
    }
  },
  "contentStrategy": {
    "blogFrequency": "weekly",
    "lastPost": "2024-01-10",
    "growth": {
      "newBlogs12Months": 33,
      "newBlogs6Months": 16,
      "newblogs1Month": 10,
      "growthRate": "medium"
    },
    "focusTopics": [
      "AI in Sales",
      "Personalization", 
      "Sales Productivity"
    ]
  },
  "pageAnalysis": {
    "productPages": {
      "current": 12,
      "growth12Months": 5,
      "growth6Months": 3,
      "growth1Month": 1
    },
    "featurePages": {
      "current": 25,
      "growth12Months": 15,
      "growth6Months": 8,
      "growth1Month": 2
    },
    "integrationPages": {
      "current": 8,
      "growth12Months": 4,
      "growth6Months": 2,
      "growth1Month": 1
    },
    "caseStudyPages": {
      "current": 15,
      "growth12Months": 10,
      "growth6Months": 5,
      "growth1Month": 1
    },
    "totalPages": {
      "current": 145,
      "growth12Months": 45,
      "growth6Months": 25,
      "growth1Month": 5,
      "growthRate": "high"
    },
    "summary": "Strong website growth across all page types with particular focus on feature documentation and case studies, indicating rapid product development and increasing market validation."
  },
  "brandingStatus": {
    "recentRebrand": false,
    "lastMajorUpdate": "2023-06"
  }
}

Example Output

"Noticed you've launched a ton of new features (15 I count?!) in the past 6 months and recently expanded into the UK market.

Would love to share how we're helping similar rapidly-scaling companies maintain personalization quality while expanding globally."