Website Insights

Analysis of a prospect's website to understand their go-to-market strategy, growth initiatives, and potential pain points. By tracking changes in website content and structure over time, we can identify key business priorities and timing for outreach.

Why This Insight Matters

Understand GTM approach (product-led vs sales-led)
Identify growth initiatives and priorities
Track expansion into new markets/products
Gauge partnership strategy
Assess content and feature velocity
Determine pricing strategy and target market
Monitor security compliance status

Available Subtypes

Signal	Subtype Enum	Description
Homepage messaging shift	`websiteHomepageMessagingShift`	Detected change in homepage messaging or positioning
Pricing page updated	`websitePricingPageUpdated`	Pricing page recently changed
New product or feature added	`websiteNewProductOrFeatureAdded`	New product or feature page published
New compliance page	`websiteNewCompliancePagePublished`	New compliance or legal page published (SOC2, GDPR, AI policy)

Response Fields

Company Overview

Field	Type	Example	Description
`company`	string	`"Autobound"`	Company name
`websiteUrl`	string	`"https://autobound.ai"`	Website URL
`lastScanned`	string	`"2024-01-15"`	Last scan date
`soc2type2`	boolean	`true`	SOC2 Type 2 certification status

Business Model

Field	Type	Example	Description
`businessModel.motionType`	string	`"product_led"`	GTM motion type
`businessModel.pricingModel.hasPublicPricing`	boolean	`true`	Whether pricing is public
`businessModel.pricingModel.selfServiceOption`	boolean	`true`	Whether self-service is available

Market Presence

Field	Type	Example	Description
`marketPresence.activeRegions`	string[]	`["North America", "Europe"]`	Active geographic regions
`marketPresence.recentGeoExpansion`	string[]	`["UK", "Germany"]`	Recent expansion regions
`marketPresence.monthlyTraffic`	integer	`45000`	Estimated monthly traffic

Product Strategy

Field	Type	Example	Description
`productStrategy.productCount`	integer	`3`	Number of products
`productStrategy.hasAPI`	boolean	`true`	Whether API is available
`productStrategy.growth.newFeatures6Months`	integer	`15`	New features in 6 months
`productStrategy.growth.growthRate`	string	`"high"`	Growth rate assessment

Resolution Fields

Field	Type	Example	Description
`companyUrl`	string	`"autobound.ai"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/autobound"`	Company LinkedIn URL

Full JSON Response Example

{
  "company": "Autobound",
  "companyUrl": "autobound.ai",
  "companyLinkedinUrl": "linkedin.com/company/autobound",
  "websiteUrl": "https://autobound.ai",
  "lastScanned": "2024-01-15",
  "soc2type2": true,
  "businessModel": {
    "motionType": "product_led",
    "pricingModel": {
      "hasPublicPricing": true,
      "selfServiceOption": true
    }
  },
  "marketPresence": {
    "activeRegions": ["North America", "Europe"],
    "recentGeoExpansion": ["UK", "Germany"],
    "monthlyTraffic": 45000
  },
  "productStrategy": {
    "productCount": 3,
    "hasAPI": true,
    "growth": {
      "newFeatures6Months": 15,
      "growthRate": "high"
    }
  }
}

API Usage

Generate Content API

{
  "enabledInsights": ["websiteHomepageMessagingShift", "websitePricingPageUpdated"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "websitePricingPageUpdated"
}

Example Output

"Noticed you've launched a ton of new features (15 I count?!) in the past 6 months and recently expanded into the UK market. Would love to share how we're helping similar rapidly-scaling companies maintain personalization quality while expanding globally."

Coverage

Refresh: Weekly
Coverage: 50-75% of companies
Best for: Marketing agencies, competitive intelligence, sales enablement, market research