Company LinkedIn Posts

Stakeholders at a prospect's company who would be involved in the decision making process when buying from a sales user.

Surface and analyze your prospect company's LinkedIn posts to identify relevant initiatives, pain points, and engagement patterns.

This insight helps time and tailor outreach based on the company's own social messaging and success metrics.

Why does this insight matter?

  • Reference specific company initiatives from posts
  • Time outreach around relevant announcements
  • Gauge social media marketing effectiveness
  • Identify pain points from company messaging

Example Payload

[
  {
    "userCompany": {
      "name": "Autobound",
      "companyUrl": "https://autobound.ai",
      "valueProp": "Help sales teams maintain quality while scaling rapidly"
    },
    "prospectCompany": {
      "name": "OpenAI",
      "linkedInPosts": [
        {
          "content": "Announcing GPT-4 Turbo with Vision! 🚀 Our most capable model yet is now available to all enterprise customers. Schedule a demo with our sales team to learn how it can transform your business.",
          "publishedDate": "2024-01-15T09:30:00Z",
          "url": "https://www.linkedin.com/posts/url...",
          "engagement": {
            "likes": 15462,
            "comments": 842,
            "shares": 2145
          },
          "talkingPoints": "New product launch requiring sales team to master new messaging and use cases"
        },
        {
          "content": "OpenAI is expanding! 🌎 Excited to announce new office openings in London, Singapore, and Tokyo. Join our growing global team - now hiring across sales, engineering, and customer success.",
          "publishedDate": "2024-01-12T14:15:00Z",
          "url": "https://www.linkedin.com/posts/url...",
          "engagement": {
            "likes": 12892,
            "comments": 556,
            "shares": 823
          },
          "talkingPoints": "Rapid global expansion requiring efficient onboarding and training for new sales hires across regions"
        },
        {
          "content": "Milestone achieved: $50B valuation! 🎉 Thank you to our customers, partners, and incredible team. We're just getting started - come build the future of AI with us.",
          "publishedDate": "2024-01-10T10:00:00Z",
          "url": "https://www.linkedin.com/posts/url...",
          "engagement": {
            "likes": 20145,
            "comments": 945,
            "shares": 1567
          },
          "talkingPoints": "Hypergrowth phase suggesting need for scalable sales processes and consistent messaging"
        }
      ]
    }
  }
]

Example Output

"Saw the GPT-4 Turbo announcement (congrats!). With new product launches and global expansion, I imagine enabling your sales team with consistent messaging is crucial. Would love to show you how we're helping other AI companies maintain quality while scaling rapidly."