Company LinkedIn Posts

Overview

Company LinkedIn Posts surface what your prospects are publicly saying about their priorities, challenges, and initiatives.

We track 4M+ company LinkedIn pages. To maximize coverage where it matters, we optimize the scan pool by geography, industry, and company importance—prioritizing high-value accounts while maintaining broad distribution. Each post is analyzed to extract structured pain points, initiatives, technologies mentioned, and competitors referenced.

The result: you can reference a company's own words in outreach, time messages around announcements, and infer priorities they've made public—without manually scrolling through feeds.

Subtype

Signal	Subtype Enum	Description
Company LinkedIn posts	`linkedinPost`	Recent posts from company LinkedIn page

Schema

{
  "signal_id": "7f09831f-e135-49da-8db9-c3f48fd2deff",
  "signal_type": "linkedin-post-company",
  "signal_subtype": "linkedinPost",
  "signal_name": "Company posted on LinkedIn",
  "association": "company",
  "detected_at": "2026-01-06T19:12:42.111Z",
  "company": {
    "name": "First Command Financial Services, Inc.",
    "domain": "firstcommand.com",
    "linkedin_url": "linkedin.com/company/first-command-financial-services",
    "employee_count_low": 1001,
    "employee_count_high": 5000,
    "industries": [
      "Financial Services"
    ]
  },
  "data": {
    "post_url": "https://www.linkedin.com/feed/update/urn:li:activity:7274105232534462465/",
    "post_text": "Advisor Spotlight! How have Advisors changed their business practices over the past five years? See the variety of ways...",
    "posted_date": "2024-12-09T18:40:42.000Z",
    "num_likes": 47,
    "num_comments": 4,
    "tags": [
      "Leadership",
      "Business Strategy",
      "Financial Planning"
    ],
    "summary": "First Command highlights innovative business practices from successful financial advisors.",
    "pain_points": [],
    "initiatives": [
      {
        "topic": "showcasing advisor success stories",
        "urgency": 0.7
      }
    ],
    "technologies_mentioned": [],
    "competitors_mentioned": []
  }
}

Field Reference

Core Fields

Field	Type	Description
`signal_id`	string (UUID)	Unique identifier for this signal
`signal_type`	string	Always `"linkedin-post-company"`
`signal_subtype`	string	Always `"linkedinPost"`
`signal_name`	string	Always `"Company posted on LinkedIn"`
`association`	string	Always `"company"`
`detected_at`	string (ISO 8601)	When we detected this signal

Company Object

Field	Type	Description
`company.name`	string	Company name
`company.domain`	string	Company website domain
`company.linkedin_url`	string	LinkedIn company URL
`company.industries`	array[string]	Industry classifications
`company.employee_count_low`	integer	Lower bound of employee count
`company.employee_count_high`	integer	Upper bound of employee count
`company.description`	string	Company description

Data Object

Field	Type	Description
`data.post_url`	string (URL)	Link to the LinkedIn post
`data.post_text`	string	Full post content
`data.posted_date`	string (ISO 8601)	When the post was published
`data.num_likes`	integer	Number of likes on the post
`data.num_comments`	integer	Number of comments on the post
`data.tags`	array[string]	Gemini-generated topic tags (~300 possible values)
`data.summary`	string	LLM-generated 10-15 word summary of the post
`data.pain_points`	array[object]	Challenges or problems mentioned in the post
`data.initiatives`	array[object]	Projects or strategic moves mentioned in the post
`data.technologies_mentioned`	array[object]	Tech products or platforms referenced
`data.competitors_mentioned`	array[object]	Other companies referenced in the post

Pain Points Object

Field	Type	Description
`topic`	string	Description of the pain point
`intensity`	float (0-1)	How acute the pain is expressed (higher = more acute)

Initiatives Object

Field	Type	Description
`topic`	string	Description of the initiative
`urgency`	float (0-1)	How immediate/active the initiative is (higher = more urgent)

Technologies Mentioned Object

Field	Type	Description
`name`	string	Name of the technology, product, or platform
`status`	enum	Relationship: `evaluating`, `using`, `implemented`, `migrating_from`, `migrating_to`, `churned`, `considering`, `integrated`, `building_on`, `hiring_for`

Competitors Mentioned Object

Field	Type	Description
`name`	string	Name of the competitor company

Example Output

"Saw your recent LinkedIn post about the AI adoption event—sounds like a great initiative. When organizations are rolling out AI tools, having the right data infrastructure is critical. Would love to share how we're helping similar public sector teams scale their AI implementations."

Coverage

Refresh: Every 2 weeks
Coverage: 25-50% of companies
Best for: Trigger-based outreach, understanding company priorities, timing outreach around announcements