Company LinkedIn Posts

Surface and analyze a prospect company's LinkedIn posts to identify initiatives, pain points, and engagement patterns.

Surface and analyze your prospect company's LinkedIn posts to identify relevant initiatives, pain points, and engagement patterns.

This insight helps time and tailor outreach based on the company's own social messaging and success metrics.

Why This Insight Matters

  • Reference specific company initiatives from posts
  • Time outreach around relevant announcements
  • Gauge social media marketing effectiveness
  • Identify pain points from company messaging

Subtype

SignalSubtype EnumDescription
Company LinkedIn postslinkedinPostRecent posts from company LinkedIn page

Schema

{
  "signal_id": "9d1a3b8e-2d7c-4b8a-9a6e-1f9e2c8b6a21",
  "signal_type": "linkedin-post-company",
  "signal_subtype": "linkedinPost",
  "signal_name": "Company posted on LinkedIn",
  "association": "company",
  "detected_at": "2025-09-10T18:31:22Z",
  "contact": null,
  "company": {
    "name": "Amazon",
    "domain": "amazon.com",
    "linkedin_url": "https://www.linkedin.com/company/amazon",
    "industries": ["E-commerce", "Cloud Computing", "Logistics", "Artificial Intelligence"],
    "employee_count_low": 1000000,
    "employee_count_high": 1600000,
    "description": "Amazon is a global technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence."
  },
  "data": {
    "post_url": "https://www.linkedin.com/feed/update/urn:li:activity:7315779816467656705/",
    "post_text": "The National Football League (NFL) regular season is underway and brands are already competing for attention across digital channels.",
    "posted_date": "2025-09-09T14:39:39Z",
    "num_likes": 6928,
    "num_comments": 321,
    "tags": ["Content Marketing", "Brand Strategy", "Digital Campaigns"]
  }
}

Field Reference

Core Fields

FieldTypeDescription
signal_idstring (UUID v4)Unique identifier for this signal
signal_typestringAlways "linkedin-post-company"
signal_subtypestringAlways "linkedinPost"
signal_namestringAlways "Company posted on LinkedIn"
associationstringAlways "company"
detected_atstring (ISO 8601)When we saved this row
contactnullEmpty because on company level, not contact

Company Object

FieldTypeDescription
company.namestringCompany name
company.domainstringCompany website domain
company.linkedin_urlstringLinkedIn company URL
company.industriesarray[string]Industry classifications
company.employee_count_lowintegerLower bound of employee count
company.employee_count_highintegerUpper bound of employee count
company.descriptionstringCompany description

Data Object

FieldTypeDescription
data.post_urlstring (URL)Link to the LinkedIn post
data.post_textstringFull post content
data.posted_datestring (ISO 8601)When the post was published
data.num_likesintegerNumber of likes on the post
data.num_commentsintegerNumber of comments on the post
data.tagsarray[string]Gemini-generated topic tags

Example Output

"Saw Amazon's recent LinkedIn post about competing for digital attention during NFL season—great engagement on that one. When you're scaling content across multiple channels, maintaining personalization at volume is critical. Would love to share how Autobound helps companies like yours do exactly that."

Coverage

  • Refresh: Every 2 weeks
  • Coverage: 25-50% of companies
  • Best for: Trigger-based outreach, understanding company priorities, timing outreach around announcements