Surface and analyze your prospect company's LinkedIn posts to identify relevant initiatives, pain points, and engagement patterns.

This insight helps time and tailor outreach based on the company's own social messaging and success metrics.

Why does this insight matter?

• Reference specific company initiatives from posts
• Time outreach around relevant announcements
• Gauge social media marketing effectiveness
• Identify pain points from company messaging

What the Output Includes

Each returned LinkedIn Company Posts insight contains a variables object with all relevant company and post metadata.

Every LinkedIn post generates a unique variables object containing the following fields:

1. Company Metadata Each variables object includes the following fields for both the user's company and the prospect company:

   • userCompanyName — The name of your company
   • userCompanyUrl — The URL of your company’s website
   • userCompanyValueProp — Your company’s default value proposition
   • prospectCompanyName — The name of the prospect company

2. LinkedIn Post Metadata For each company LinkedIn post, the variables object includes:

   • postContent — The full text content of the LinkedIn post
   • postPublishedDate — The UTC date and time the post was published (ISO8601 format)
   • postUrl — The canonical URL to the LinkedIn post
   • postLikes — The number of likes on the post
   • postComments — The number of comments on the post
   • postShares — The number of shares the post received
   • talkingPoints — A short description or takeaway from the post, highlighting key business relevance or sales context

Example Output Snippet

{
  "variables": {
    "userCompanyName": "Autobound",
    "userCompanyUrl": "https://autobound.ai",
    "userCompanyValueProp": "Help sales teams maintain quality while scaling rapidly",
    "prospectCompanyName": "OpenAI",
    "postContent": "Announcing GPT-4 Turbo with Vision! 🚀 Our most capable model yet is now available to all enterprise customers. Schedule a demo with our sales team to learn how it can transform your business.",
    "postPublishedDate": "2024-01-15T09:30:00Z",
    "postUrl": "https://www.linkedin.com/posts/url...",
    "postLikes": 15462,
    "postComments": 842,
    "postShares": 2145,
    "talkingPoints": "New product launch requiring sales team to master new messaging and use cases"
  }
}

Example Usage in Outreach

"Saw your GPT-4 Turbo announcement—exciting launch. When you’re rolling out a new product, sales enablement and clear messaging are critical. Would love to share how Autobound helps companies scale quality as they grow."