Company LinkedIn Posts

Surface and analyze your prospect company's LinkedIn posts to identify relevant initiatives, pain points, and engagement patterns.

This insight helps time and tailor outreach based on the company's own social messaging and success metrics.

Why This Insight Matters

Reference specific company initiatives from posts
Time outreach around relevant announcements
Gauge social media marketing effectiveness
Identify pain points from company messaging

Available Subtypes

Signal	Subtype Enum	Description
Company LinkedIn posts	`companyLinkedinPosts`	Recent posts from company LinkedIn page

Response Fields

Company Metadata

Field	Type	Example	Description
`variables.userCompanyName`	string	`"Autobound"`	Your company name
`variables.userCompanyUrl`	string	`"https://autobound.ai"`	Your company URL
`variables.userCompanyValueProp`	string	`"Help sales teams maintain quality while scaling rapidly"`	Your value proposition
`variables.prospectCompanyName`	string	`"OpenAI"`	Prospect company name

Post Details

Field	Type	Example	Description
`variables.postContent`	string	`"Announcing GPT-4 Turbo with Vision!..."`	Full post content
`variables.postPublishedDate`	string	`"2024-01-15T09:30:00Z"`	When post was published
`variables.postUrl`	string	`"https://www.linkedin.com/posts/..."`	Link to the post
`variables.talkingPoints`	string	`"New product launch requiring sales team to master new messaging..."`	Key business relevance

Engagement Metrics

Field	Type	Example	Description
`variables.postLikes`	integer	`15462`	Number of likes
`variables.postComments`	integer	`842`	Number of comments
`variables.postShares`	integer	`2145`	Number of shares

Resolution Fields

Field	Type	Example	Description
`companyUrl`	string	`"openai.com"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/openai"`	Company LinkedIn URL

Full JSON Response Example

{
  "companyUrl": "openai.com",
  "companyLinkedinUrl": "linkedin.com/company/openai",
  "variables": {
    "userCompanyName": "Autobound",
    "userCompanyUrl": "https://autobound.ai",
    "userCompanyValueProp": "Help sales teams maintain quality while scaling rapidly",
    "prospectCompanyName": "OpenAI",
    "postContent": "Announcing GPT-4 Turbo with Vision! 🚀 Our most capable model yet is now available to all enterprise customers. Schedule a demo with our sales team to learn how it can transform your business.",
    "postPublishedDate": "2024-01-15T09:30:00Z",
    "postUrl": "https://www.linkedin.com/posts/url...",
    "postLikes": 15462,
    "postComments": 842,
    "postShares": 2145,
    "talkingPoints": "New product launch requiring sales team to master new messaging and use cases"
  }
}

API Usage

Generate Content API

{
  "enabledInsights": ["companyLinkedinPosts"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "companyLinkedinPosts"
}

Example Output

"Saw your GPT-4 Turbo announcement—exciting launch. When you're rolling out a new product, sales enablement and clear messaging are critical. Would love to share how Autobound helps companies scale quality as they grow."

Coverage

Refresh: Weekly
Coverage: 50-75% of companies
Best for: Trigger-based outreach, understanding company priorities, timing outreach around announcements