LinkedIn Posts

Prospect’s LinkedIn Post Activity (`socialMediaProspectRecentLinkedInPosts`)

This insight captures a prospect's LinkedIn activity, revealing their pain points and priorities.

Why This Insight Matters

Surfaces active pain points and challenges
Reveals current initiatives and priorities
Shows what they care enough about to post
Indicates timing and urgency of needs

Insight Subtype

socialMediaProspectRecentLinkedInPosts

API Controls

Generate Content API

{
  "enabledInsights": ["socialMediaProspectRecentLinkedInPosts"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "socialMediaProspectRecentLinkedInPosts"
}

Note: This subtype may appear automatically based on relevance unless explicitly controlled via these parameters.

JSON Schema (Response Format)

{
  "data": [
    {
      "urn": "string",
      "text": "string",
      "time": "string",  // Human-readable time since posting, e.g. "11mo"
      "images": ["string"],
      "posted": "YYYY-MM-DD HH:MM:SS",
      "post_url": "string",
      "reshared": true,
      "num_likes": number,
      "num_empathy": number,
      "num_praises": number,
      "num_reposts": number,
      "num_comments": number,
      "poster_linkedin_url": "string"
    }
  ]
}

Field definitions:

urn – LinkedIn’s unique post ID
text – Raw content of the post
time – Relative time since posting (e.g. “11mo”)
images – Array of image URLs (if present)
posted – ISO timestamp of original post
post_url – Public URL to the LinkedIn post
reshared – Whether the post was shared or original
num_likes, num_empathy, num_praises, num_reposts, num_comments – Post engagement breakdown
poster_linkedin_url – LinkedIn profile of the poster

Example Response

{
  "data": [
    {
      "urn": "7050105661103210496",
      "text": "Excited to announce Adobe's acquisition of Marketo is complete! 🚀 While this represents an incredible opportunity, I won't sugar-coat the challenges ahead. Getting 150+ SDRs ramped on new messaging, value props, and customer stories in the next 30 days is keeping me up at night. Any sales enablement leaders out there with experience navigating post-merger messaging alignment at scale? Would love your insights! #SalesEnablement #M&A #Adobe #Marketo",
      "time": "11mo",
      "images": [],
      "posted": "2023-04-07 14:02:54",
      "post_url": "https://www.linkedin.com/feed/update/urn:li:activity:7050105661103210496/",
      "reshared": true,
      "num_likes": 36,
      "num_empathy": 4,
      "num_praises": 5,
      "num_reposts": 1,
      "num_comments": 12,
      "poster_linkedin_url": "https://www.linkedin.com/in/test"
    }
  ]
}

Example Output

"Congrats on the deal with Marketo!
Your recent post about ramping 150+ SDRs on new Adobe-Marketo messaging caught my attention. That 30-day timeline is ambitious—especially while maintaining quality and consistency across the team..."

Prospect’s LinkedIn Post Activity (socialMediaProspectRecentLinkedInPosts)