LinkedIn Posts

This insight captures a prospect's LinkedIn activity, revealing their pain points and priorities through their posts, comments, and engagement patterns.

Why This Insight Matters

Surfaces active pain points and challenges
Reveals current initiatives and priorities
Shows what they care enough about to post
Indicates timing and urgency of needs

Available Subtypes

Signal	Subtype Enum	Description
Recent LinkedIn posts	`socialMediaProspectRecentLinkedInPosts`	Prospect's recent posts on LinkedIn
LinkedIn comments	`socialMediaProspectCommentedOnLinkedInPost`	Prospect's comments on LinkedIn posts
Posted about your company	`socialMediaProspectPostedAboutYourCompanyOnLinkedin`	Prospect posted about your company
Posted about competitor	`socialMediaProspectPostedAboutCompetitorOnLinkedin`	Prospect posted about a competitor
Commented on your company's post	`socialMediaProspectCommentedOnYourCompanyLinkedinPost`	Prospect commented on your company's LinkedIn post
Commented on competitor's post	`socialMediaProspectCommentedOnCompetitorLinkedinPost`	Prospect commented on competitor's LinkedIn post
Commented on post mentioning your company	`socialMediaProspectCommentedOnLinkedinPostMentioningYourCompany`	Prospect commented on a post that mentions your company
Commented on post mentioning competitor	`socialMediaProspectCommentedOnLinkedinPostMentioningCompetitor`	Prospect commented on a post that mentions a competitor

Response Fields

Core Fields

Field	Type	Example	Description
`data`	array	—	Array of LinkedIn post objects

Post Object

Field	Type	Example	Description
`data[].postText`	string	`"The National Football League..."`	Full post content
`data[].companyName`	string	`"Whitebalance"`	Company associated with the poster
`data[].numberOfLikes`	integer	`3`	Like count on the post
`data[].numberOfComments`	integer	`1`	Comment count on the post
`data[].postUrl`	string	`"https://www.linkedin.com/posts/..."`	Link to the post
`data[].postedDate`	string	`"September 9, 2025"`	Human-readable post date
`data[].postedDateUtc`	string	`"2025-09-09T14:39:39Z"`	ISO timestamp
`data[].posterLinkedinUrl`	string	`"linkedin.com/in/gabriellaklotz"`	Poster's LinkedIn URL
`data[].tags`	string	`"Content Management"`	Topic tags
`data[].companyWebsiteUrl`	string	`"whitebalance.co"`	Company website

Resolution Fields

Field	Type	Example	Description
`contactEmail`	string	`"[email protected]"`	Contact's email address
`contactLinkedinUrl`	string	`"linkedin.com/in/gabriellaklotz"`	Contact's LinkedIn URL
`companyUrl`	string	`"whitebalance.co"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/whitebalance"`	Company LinkedIn URL

Full JSON Response Example

{
  "contactEmail": "[email protected]",
  "contactLinkedinUrl": "linkedin.com/in/gabriellaklotz",
  "companyUrl": "whitebalance.co",
  "companyLinkedinUrl": "linkedin.com/company/whitebalance",
  "data": [
    {
      "postText": "The National Football League (NFL) regular season is underway...",
      "companyName": "Whitebalance",
      "numberOfLikes": 3,
      "postUrl": "https://www.linkedin.com/posts/gabriellaklotz_...",
      "postedDate": "September 9, 2025",
      "postedDateUtc": "2025-09-09T14:39:39Z",
      "numberOfComments": 1,
      "posterLinkedinUrl": "linkedin.com/in/gabriellaklotz",
      "tags": "Content Management",
      "companyWebsiteUrl": "whitebalance.co"
    }
  ]
}

API Usage

Generate Content API

{
  "enabledInsights": ["socialMediaProspectRecentLinkedInPosts"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "socialMediaProspectRecentLinkedInPosts"
}

Example Output

"Congrats on the deal with Marketo! Your recent post about ramping 150+ SDRs on new Adobe-Marketo messaging caught my attention. That 30-day timeline is ambitious—especially while maintaining quality and consistency across the team..."

Coverage

Refresh: Weekly
Coverage: 25-50% of contacts (for recent posts), 10-25% (for company-specific engagement)
Best for: Social selling, account-based marketing, competitive intelligence