LinkedIn Posts

This insight captures a prospect's LinkedIn activity, revealing their pain points and priorities through their posts.

Why This Insight Matters

Surfaces active pain points and challenges
Reveals current initiatives and priorities
Shows what they care enough about to post
Indicates timing and urgency of needs

Subtype

Signal	Subtype Enum	Description
LinkedIn post	`linkedinPost`	Contact's recent posts on LinkedIn

Schema

{
  "signal_id": "f47ac10b-58cc-4372-a567-0e02b2c3d479",
  "signal_type": "linkedin-post-contact",
  "signal_subtype": "linkedinPost",
  "signal_name": "Contact posted on LinkedIn",
  "association": "contact",
  "detected_at": "2025-09-10T18:31:22Z",
  "contact": {
    "email": "[email protected]",
    "name": "Gabriella Klotz",
    "first_name": "Gabriella",
    "last_name": "Klotz",
    "job_title": "Senior Content Marketing Manager",
    "seniority_level": "senior",
    "department": "Marketing",
    "linkedin_url": "https://www.linkedin.com/in/gabriellaklotz",
    "city": "Austin",
    "state": "TX",
    "country": "United States"
  },
  "company": {
    "name": "Whitebalance",
    "domain": "whitebalance.co",
    "linkedin_url": "https://www.linkedin.com/company/whitebalance",
    "industries": ["Marketing Services", "Content Management Software"],
    "employee_count_low": 51,
    "employee_count_high": 200,
    "description": "Whitebalance provides content management and digital brand infrastructure tools for high-growth marketing teams."
  },
  "data": {
    "post_url": "https://www.linkedin.com/feed/update/urn:li:activity:7315779816467656705/",
    "post_text": "The National Football League (NFL) regular season is underway and brands are already competing for attention across digital channels.",
    "posted_date": "2025-09-09T14:39:39Z",
    "num_likes": 6928,
    "num_comments": 321,
    "tags": ["Content Marketing", "Brand Strategy", "Digital Campaigns"]
  }
}

Field Reference

Core Fields

Field	Type	Description
`signal_id`	string (UUID v4)	Unique identifier for this signal
`signal_type`	string	Always `"linkedin-post-contact"`
`signal_subtype`	string	Always `"linkedinPost"`
`signal_name`	string	Always `"Contact posted on LinkedIn"`
`association`	string	Always `"contact"`
`detected_at`	string (ISO 8601)	When we saved this row

Contact Object

Field	Type	Description
`contact.email`	string	Contact's email address
`contact.name`	string	Contact's full name
`contact.first_name`	string	Contact's first name
`contact.last_name`	string	Contact's last name
`contact.job_title`	string	Contact's job title
`contact.seniority_level`	string	Seniority level (e.g., "senior")
`contact.department`	string	Department (e.g., "Marketing")
`contact.linkedin_url`	string	Contact's LinkedIn URL
`contact.city`	string	Contact's city
`contact.state`	string	Contact's state
`contact.country`	string	Contact's country

Company Object

Field	Type	Description
`company.name`	string	Company name
`company.domain`	string	Company website domain
`company.linkedin_url`	string	LinkedIn company URL
`company.industries`	array[string]	Industry classifications
`company.employee_count_low`	integer	Lower bound of employee count
`company.employee_count_high`	integer	Upper bound of employee count
`company.description`	string	Company description

Data Object

Field	Type	Description
`data.post_url`	string (URL)	Link to the LinkedIn post
`data.post_text`	string	Full post content
`data.posted_date`	string (ISO 8601)	When the post was published
`data.num_likes`	integer	Number of likes on the post
`data.num_comments`	integer	Number of comments on the post
`data.tags`	array[string]	Gemini-generated topic tags

Example Output

"Gabriella - saw your post about NFL brands competing for digital attention. When you're scaling content marketing across multiple channels, maintaining personalization at volume is critical. Would love to share how Autobound helps teams like yours do exactly that."

Coverage

Refresh: Every 2 weeks
Coverage: 25-50% of contacts
Best for: Social selling, account-based marketing, timing outreach