LinkedIn Posts

A person's posts on LinkedIn.

Prospect’s LinkedIn Post Activity (`socialMediaProspectRecentLinkedInPosts`)

This insight captures a prospect's LinkedIn activity, revealing their pain points and priorities.

Why This Insight Matters

Surfaces active pain points and challenges
Reveals current initiatives and priorities
Shows what they care enough about to post
Indicates timing and urgency of needs

Insight Subtype

socialMediaProspectRecentLinkedInPosts

API Controls

Generate Content API

{
  "enabledInsights": ["socialMediaProspectRecentLinkedInPosts"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "socialMediaProspectRecentLinkedInPosts"
}

Note: This subtype may appear automatically based on relevance unless explicitly controlled via these parameters.

Example Response

{
  "data": [
    {
      "first500CharactersOfPost": "The National Football League (NFL) regular season is underway. The Major League Baseball (MLB) postseason will be here in a flash.The National Hockey League (NHL) and National Basketball Association (NBA) preseasons? They are literally weeks away, and... Major League Soccer? They are still cooking with gas. What do all 5️⃣ of these major leagues have in common? Teams in each league are using Whitebalance to avoid copyright infringement penalties. Your content shouldn't put your club at risk. Sho",
      "companyName": "Whitebalance",
      "numberOfLikes": 3,
      "postUrl": "https://www.linkedin.com/posts/gabriellaklotz_copyrightprotection-sportsmedia-sportstech-activity-7371178940184506369-lrGg?utm_source=combined_share_message&utm_medium=member_ios&rcm=ACoAAF6ahSIBAPHWcBY2Nr0rph-rRrEpX7AN7PY",
      "postedDate": "September 9, 2025",
      "postedDateUtc": "2025-09-09T14:39:39Z",
      "numberOfComments": 1,
      "numberOfReposts": 0,
      "numberOfReshares": 0,
      "postText": "The National Football League (NFL) regular season is underway. The Major League Baseball (MLB) postseason will be here in a flash.The National Hockey League (NHL) and National Basketball Association (NBA) preseasons? They are literally weeks away, and... Major League Soccer? They are still cooking with gas. What do all 5️⃣ of these major leagues have in common? Teams in each league are using Whitebalance to avoid copyright infringement penalties. Your content shouldn't put your club at risk. Sho...",
      "reshared": 0,
      "posterLinkedinUrl": "linkedin.com/in/gabriellaklotz",
      "tags": "Content Management",
      "companyWebsiteUrl": "whitebalance.co"
    }
  ]
}

Field Definitions

Field	Type	Description
first500CharactersOfPost	string	First 500 characters of the post, untruncated, for preview.
companyName	string	Name of the company associated with the post.
numberOfLikes	number	Number of "likes" on the post.
postUrl	string	Direct URL to the LinkedIn post.
postedDate	string	Date the post was published, formatted for humans (e.g., "September 9, 2025").
postedDateUtc	string	Date and time the post was published (ISO 8601 UTC).
numberOfComments	number	Number of comments on the post.
numberOfReposts	number	Number of times the post was explicitly reposted.
numberOfReshares	number	Number of times the post was reshared (may overlap with reposts depending on source).
postText	string	Full untruncated text of the post.
reshared	number	Indicates if the post was reshared (1 if true, 0 if false, or a count depending on source).
posterLinkedinUrl	string	LinkedIn profile URL of the post author.
tags	string	Comma-separated tags or categories for the post.
companyWebsiteUrl	string	Root domain of the company’s website (no protocol, e.g., "whitebalance.co").

Example Output

"Congrats on the deal with Marketo! Your recent post about ramping 150+ SDRs on new Adobe-Marketo messaging caught my attention. That 30-day timeline is ambitious—especially while maintaining quality and consistency across the team..."

Updated 14 days ago