Guides

LinkedIn Posts

Colleague LinkedIn posts provide powerful social proof by revealing discussions regarding challenges your solution addresses.

When a prospect's colleague posts about relevant pain points, it creates a natural opening for conversation backed by internal validation.

Why does this insight matter?

  • Surface internal discussions about pain points
  • Reveal organizational priorities through employee voices
  • Provide credible, colleague-level social proof
  • Create natural conversation starters

Example Payload

{ "insightType": "colleagueLinkedInPost", "colleague": { "name": "Sarah Chen", "company": "ZoomInfo", "post": { "content": "Excited about our SDR team expansion! Looking for tools and strategies to help our new reps ramp faster while maintaining quality personalization at scale.", "date": "2023-12-01", "time": "11mo", "engagement": { "num_likes": 36, "num_empathy": 4, "num_praises": 5, "num_reposts": 1, "num_comments": 12 }, "url": "https://linkedin.com/posts/sarahchen_123" } } }

Example Output

"Carly,

Noticed Sarah Chen's post on Zoominfo scaling the SDR team.

Most SDRs take 8 months to onboard and never learn how to prospect effectively.

We helped Xactly's SDR team scale the flow of their #1 SDR, worth a chat?"


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