Colleague LinkedIn posts provide powerful social proof by revealing discussions regarding challenges your solution addresses.

When a prospect's colleague posts about relevant pain points, it creates a natural opening for conversation backed by internal validation.

Why does this insight matter?

Surface internal discussions about pain points
Reveal organizational priorities through employee voices
Provide credible, colleague-level social proof
Create natural conversation starters

Example Payload

{
  "insightType": "colleagueLinkedInPost",
  "colleague": {
    "name": "Sarah Chen",
    "company": "ZoomInfo",
    "post": {
      "content": "Excited about our SDR team expansion! Looking for tools and strategies to help our new reps ramp faster while maintaining quality personalization at scale.",
      "date": "2023-12-01",
      "time": "11mo",
      "engagement": {
        "num_likes": 36,
        "num_empathy": 4,
        "num_praises": 5,
        "num_reposts": 1,
        "num_comments": 12
      },
      "url": "https://linkedin.com/posts/sarahchen_123"
    }
  }
}

Example Output

"Carly,

Noticed Sarah Chen's post on Zoominfo scaling the SDR team.

Most SDRs take 8 months to onboard and never learn how to prospect effectively.

We helped Xactly's SDR team scale the flow of their #1 SDR, worth a chat?"