Business Model

This insight helps you understand a company's go-to-market strategy, providing valuable context for sales and marketing engagement.

Why This Insight Matters

• Identify whether a company operates as B2B or B2C to align your approach
• Understand their product portfolio to find relevant integration or partnership opportunities
• Know which job titles they target to better position your solution
• Gain insights into their industry focus for more contextual conversations
• Access accurate location and company size data for territory planning

Available Subtypes

Response Fields

Business Context

Product Information

Target Market

Location

Resolution Fields

{
  "companyUrl": "atecspine.com",
  "companyLinkedinUrl": "linkedin.com/company/atec-spine",
  "business_model": "B2B",
  "products": [
    "EOSedge",
    "EOS Insight",
    "SafeOp Neural InformatiX System",
    "Alpha Informatix Platform",
    "Prone TransPsoas (PTPTM) Procedure"
  ],
  "job_titles": [
    "Spine Surgeons"
  ],
  "industries": [
    "Medical Equipment Manufacturing",
    "Healthcare"
  ],
  "location": {
    "state": "CA",
    "country": "US"
  },
  "company_description": "ATEC Spine is a medical device company focused on revolutionizing spine surgery through innovation. They develop and market spinal fusion technology products and solutions for spinal disorders. ATEC's vision is to become the standard bearer in spine, offering informatic and procedural sophistication for predictable and reproducible care.",
  "headcount": 965,
  "target_industries": [
    "Medical Equipment Manufacturing", 
    "Medical Devices",
    "Spinal Implants",
    "Orthopedics"
  ]
}

API Usage

Generate Content API

{
  "enabledInsights": ["companyBusinessModel"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "companyBusinessModel"
}

Use Cases

• Align with Go-to-Market Strategy — If they're B2B, emphasize how your solution helps them reach business customers more effectively; if B2C, focus on consumer acquisition benefits
• Product-Specific Approach — Reference how companies selling similar products have leveraged your solution to improve their sales cycle
• Industry Resonance — Demonstrate success stories from their specific industry
• Connect with Pain Points by Role — Show how your solution helps them better reach and serve the specific job titles they target
• Scale Your Approach to Their Size — For smaller headcount companies, emphasize quick implementation and ROI; for larger enterprises, focus on department-wide efficiency improvements

Example Output

"Are your specialized spine imaging systems facing resistance from hospital procurement teams due to tightening healthcare budgets?"

Tip: This message leverages industry insights (healthcare, medical devices), product data (imaging systems), and target decision-maker information (hospital procurement teams) to create a relevant pain-point question.

Coverage

• Refresh: Monthly
• Coverage: 75-99% of companies
• Best for: Account research, territory planning, industry-based prospecting