This insight helps you understand a company's go-to-market strategy, providing valuable context for sales and marketing engagement.

Why does this insight matter?

Identify whether a company operates as B2B or B2C to align your approach
Understand their product portfolio to find relevant integration or partnership opportunities
Know which job titles they target to better position your solution
Gain insights into their industry focus for more contextual conversations
Access accurate location and company size data for territory planning

Example Payload

{
  "business_model": "B2B",
  "products": [
    "EOSedge",
    "EOS Insight",
    "SafeOp Neural InformatiX System",
    "Alpha Informatix Platform",
    "Prone TransPsoas (PTPTM) Procedure"
  ],
  "job_titles": [
    "Spine Surgeons"
  ],
  "industries": [
    "Medical Equipment Manufacturing",
    "Healthcare"
  ],
  "location": {
    "state": "CA",
    "country": "US"
  },
  "company_description": "ATEC Spine is a medical device company focused on revolutionizing spine surgery through innovation. They develop and market spinal fusion technology products and solutions for spinal disorders. ATEC's vision is to become the standard bearer in spine, offering informatic and procedural sophistication for predictable and reproducible care.",
  "headcount": 965,
  "target_industries": [
    "Medical Equipment Manufacturing", 
    "Medical Devices",
    "Spinal Implants",
    "Orthopedics"
  ]
}

Use Cases

Align with Go-to-Market Strategy: If they're B2B, emphasize how your solution helps them reach business customers more effectively; if B2C, focus on consumer acquisition benefits
Product-Specific Approach: Reference how companies selling similar products have leveraged your solution to improve their sales cycle
Industry Resonance: Demonstrate success stories from their specific industry, or the industries they well into, showing you understand their unique market challenges
Connect with Pain Points by Role: Show how your solution helps them better reach and serve the specific job titles they target
Scale Your Approach to Their Size: For smaller headcount companies, emphasize quick implementation and ROI; for larger enterprises, focus on department-wide efficiency improvements

Example message

"Are your specialized spine imaging systems facing resistance from hospital procurement teams due to tightening healthcare budgets?"

Tip: This message leverages industry insights (healthcare, medical devices), product data (imaging systems), and target decision-maker information (hospital procurement teams) from the payload to create a relevant pain-point question.