Customize the tone and approach of generated content using the writingStyle parameter. Choose from preset styles or create your own custom approach.

Preset Styles

challenger_sale
Challenges prospect's thinking with insights and data. Focuses on teaching, tailoring, and taking control.

clever_poet
Creative, memorable messaging that stands out. Uses analogies, wordplay, and unique perspectives.

cxo_pitch
Direct, strategic communication focused on business impact and executive-level concerns.

data_driven
Emphasizes metrics, ROI, and concrete evidence. Heavy focus on numbers and trends.

basho
Ultra-short, highly personalized messages that get straight to the point.

why_you_why_now
Creates urgency by connecting timing to specific pain points or opportunities.

Building a Custom Style

The customWritingStyle parameter allows you to create highly specific instructions for how your content should be generated. This is particularly useful when you want to maintain a consistent brand voice or follow specific sales methodologies.

Set writingStyle to "custom" and provide detailed instructions in customWritingStyle:

{
    "contactEmail": "[email protected]",
    "userEmail": "[email protected]",
    "contentType": "email",
    "writingStyle": "custom",
    "customWritingStyle": "Write like a strategic advisor. Start with a trigger event from their earnings call. Focus on operational efficiency challenges. Use 'we' instead of 'I'. Include 2-3 bullet points with metrics. End with a question about their Q2 initiatives.",
    "wordCount": 150
}