Reddit Mentions
Monitor Reddit discussions to surface emerging product pain points, competitive comparisons, and category trends affecting your prospects.
Overview
Reddit Mentions surface authentic, unfiltered discussions about companies—what real users are saying when they're not talking to vendors.
We analyze 50k+ subreddits and search across 4M+ companies to surface mentions in threads and comments. For recent discussions, we analyze both the original post and the comment thread to produce one or more signals—multiple comments on the same topic can contribute to a single aggregated signal. Each mention is categorized into one of 14 subtypes (buying intent, churn risk, pain points, security concerns, etc.) and scored for relevance, confidence, and urgency.
Available Subtypes
| Subtype Enum | Category | Description |
|---|---|---|
buyingIntent | intent | Active discussions about evaluating or purchasing solutions |
churnRisk | risk | Users expressing dissatisfaction or intent to switch providers |
competitorMention | competitive | Active threads comparing the company to competitors |
implementationHelp | feedback | Users seeking guidance on setup or integration |
industryTrend | market | Emerging category or market trends being discussed |
integrationNeed | feedback | Users discussing integration requirements or challenges |
negativeReview | feedback | Users criticizing or warning against the product |
painPoint | feedback | Users discussing problems or frustrations with a product |
positiveReview | feedback | Users praising or recommending the product |
pricingConcern | feedback | Discussions about pricing issues, value, or cost complaints |
productFeedback | feedback | Feature requests, bugs, or improvement suggestions |
securityConcern | risk | Discussions about security, privacy, or data concerns |
supportIssue | feedback | Customer support quality or responsiveness problems |
useCase | feedback | Users sharing how they use the product or seeking advice |
Schema
{
"signal_id": "0de9f9f4-e42c-41c0-b3c7-f615e9d014c5",
"signal_type": "reddit-mentions",
"signal_subtype": "industryTrend",
"detected_at": "2026-03-24T12:24:32.068Z",
"association": "company",
"company": {
"name": "NGINX Inc.",
"domain": "nginx.com",
"description": "NGINX accelerates content and application delivery, improves security, and facilitates availability and scalability for the busiest websites on the Internet.",
"industries": [
"IT Services and IT Consulting"
],
"linkedin_url": "linkedin.com/company/nginx",
"employee_count_low": 201,
"employee_count_high": 500
},
"data": {
"summary": "The community-maintained `kubernetes/ingress-nginx` controller is reaching its End-of-Life (EoL) in March 2026, causing widespread discussion and planning across the Kubernetes community. Users, including those on Azure, are urgently evaluating migration paths and alternatives. Key replacements being considered are implementations of the Gateway API (like Envoy Gateway), Traefik, and F5/NGINX's own supported controllers.",
"sentiment": "mixed",
"salience_score": 1.0,
"confidence_score": 1.0,
"recency_score": 0.9,
"moderation_score": 0.0,
"urgency": "high",
"buying_stage": "consideration",
"objection_type": null,
"audience_type": [
"DevOps Engineers",
"Kubernetes Administrators",
"Cloud Engineers",
"Azure Users"
],
"total_upvotes": 524,
"total_comments": 223,
"post_count": 7,
"evidence": [
"Folks it has been a wild ride for maintaining such an impactful project. I have learned a lot about OSS and met some incredible people along the way. We have released our final versions to support k8s 1.35 and patch this latest CVE... we plan to archive the repo after Kubecon",
"The End of kubernetes/ingress-nginx: Your March 2026 Migration Playbook",
"Ingress NGINX reaches end of support this month, and I'm guessing there's still thousands of clusters still running it in production.",
"Azure Deprecation Alert: Ingress-NGINX Support Ends, Shift to Gateway API for Containers Mandatory by Q4"
],
"source_urls": [
"https://www.reddit.com/r/kubernetes/comments/1rsq5sl/ingressnginx_final_release/",
"https://www.reddit.com/r/kubernetes/comments/1re8bmw/the_end_of_kubernetesingressnginx_your_march_2026/",
"https://www.reddit.com/r/devops/comments/1rr49pn/ingress_nginx_eol_this_month_what_runway_are/",
"https://www.reddit.com/r/AZURE/comments/1rq7lwv/azure_deprecation_alert_ingressnginx_support_ends/"
],
"competitors_mentioned": [
"Traefik",
"Envoy Gateway",
"HAProxy Ingress",
"AWS ALB Controller",
"Istio",
"Application Gateway for Containers",
"Caddy"
],
"topics": [
"ingress-nginx end-of-life",
"Kubernetes ingress migration",
"Gateway API adoption",
"Competitor evaluation for ingress controllers",
"Cloud provider ingress strategy"
],
"topics_tags": [
"ingress-nginx",
"Kubernetes",
"EoL",
"Gateway API",
"CVE"
],
"subreddits": [
"kubernetes",
"nginxproxymanager",
"truenas",
"devops",
"AZURE",
"JellyfinCommunity"
],
"post_text": "Folks it has been a wild ride for maintaining such an impactful project. I have learned a lot about OSS and met some incredible people along the way. We have released our final versions to support k8s 1.35 and patch this latest CVE...",
"post_date": "2026-03-21T15:47:59.000Z",
"post_author": "finalyxre",
"post_flair": [
"Discussion",
"News"
],
"upvote_ratio": 0.89
}
}Field Reference
Core Fields
| Field | Type | Required | Description |
|---|---|---|---|
signal_id | string (UUID) | ✓ | Unique identifier for this signal |
signal_type | string | ✓ | Always "reddit-mentions" |
signal_subtype | string | ✓ | Specific signal subtype (see allowed values above) |
detected_at | string (ISO 8601) | ✓ | When the signal was detected |
association | string | ✓ | Entity association type - always "company" |
Company Object
| Field | Type | Required | Description |
|---|---|---|---|
company.name | string | ✓ | Company being discussed |
company.domain | string | ✓ | Company domain |
company.linkedin_url | string (URL) | Company LinkedIn URL | |
company.industries | array[string] | Industry classifications | |
company.employee_count_low | integer | Lower bound of employee count | |
company.employee_count_high | integer | Upper bound of employee count | |
company.description | string | Company description |
Data Object
| Field | Type | Required | Description |
|---|---|---|---|
data.salience_score | float | How relevant/actionable the signal is (0.0-1.0) | |
data.confidence_score | float | Confidence in signal accuracy (0.0-1.0) | |
data.recency_score | float | How recent the discussions are (0.0-1.0) | |
data.moderation_score | float | Content safety score - higher is safer for professional use (0.0-1.0) | |
data.summary | string | ✓ | AI-generated summary of discussions |
data.sentiment | string | Overall sentiment (positive, negative, mixed, neutral) | |
data.urgency | string | Signal urgency level (critical, high, medium, low) | |
data.buying_stage | string | Buyer journey stage (unaware, problemAware, solutionAware, evaluating, deciding, decided, implementing, churnRisk) | |
data.objection_type | string | Type of objection raised (price, features, support, security, integration, performance, complexity, availability) | |
data.audience_type | array[string] | Target audience types (endUser, smallBusinessOwner, enterprise, etc.) | |
data.total_upvotes | integer | Total upvotes across posts | |
data.total_comments | integer | Total comments across posts | |
data.post_count | integer | Number of posts analyzed | |
data.upvote_ratio | float | Upvote ratio | |
data.post_date | string (ISO 8601) | Date of the post | |
data.post_author | string | Reddit username of post author | |
data.post_text | string | Body text of the original Reddit post | |
data.post_flair | array[string] | Reddit post flair/tags | |
data.evidence | array[string] | Key quotes from discussions | |
data.source_urls | array[string] | Links to source threads | |
data.subreddits | array[string] | Relevant subreddits | |
data.topics | array[string] | Higher-level topic summaries | |
data.topics_tags | array[string] | Keyword tags extracted from the discussion | |
data.competitors_mentioned | array[string] | Competitors mentioned in discussion |
Coverage
- Refresh: Monthly
- Coverage: 2,000,000 companies
Next: Data Activation Guide — Playbooks for turning Reddit signals into sales opportunities, competitive intelligence, and churn alerts.
Updated 12 days ago
