Reddit

Reddit insights capture authentic, unfiltered discussions about companies, products, and categories. Unlike polished marketing content, Reddit reveals real user sentiment, competitive dynamics, and emerging pain points—making it valuable for timing outreach around genuine market moments.

Why This Insight Matters

Authentic sentiment — Reddit discussions reflect real user experiences, not marketing spin
Competitive intelligence — See how prospects are compared to competitors in the wild
Emerging issues — Catch product problems before they hit mainstream press
Category trends — Spot rising interest in your solution category

Available Subtypes

Signal	Subtype Enum	Description
Category buzz surge	`redditCategoryBuzzSurge`	Increased discussion volume in your product category
Company mention spike	`redditCompanyMentionSpike`	Unusual spike in mentions of a specific company
Competitor comparison	`redditCompetitorComparison`	Active threads comparing the company to competitors
Product pain emerging	`redditEmergingProductPain`	Users discussing problems or frustrations with product
Hiring or layoff mentions	`redditHiringLayoffMentions`	Discussions about company hiring activity or layoffs

Response Fields

Core Fields

Field	Type	Example	Description
`insightId`	string	`"reddit-pain-001"`	Unique identifier for this insight
`name`	string	`"Emerging Product Pain"`	Human-readable insight name
`type`	string	`"social"`	Insight category
`subType`	string	`"redditEmergingProductPain"`	Specific subtype enum

Discussion Metrics

Field	Type	Example	Description
`variables.company_name`	string	`"Notion"`	Company being discussed
`variables.company_domain`	string	`"notion.so"`	Company domain
`variables.subreddits`	string[]	`["r/Notion", "r/productivity"]`	Relevant subreddits
`variables.mention_count_7d`	integer	`47`	Mentions in past 7 days
`variables.mention_count_30d`	integer	`156`	Mentions in past 30 days
`variables.sentiment_trend`	string	`"declining"`	Overall sentiment direction

Pain Points

Field	Type	Example	Description
`variables.top_pain_points[].topic`	string	`"Performance issues with large databases"`	Pain point description
`variables.top_pain_points[].mention_count`	integer	`23`	Times this issue was mentioned
`variables.top_pain_points[].sample_thread`	string	`"https://reddit.com/..."`	Link to example thread

Competitor Mentions

Field	Type	Example	Description
`variables.competitor_mentions[].competitor`	string	`"Obsidian"`	Competitor name
`variables.competitor_mentions[].context`	string	`"users switching for offline support"`	Why competitor was mentioned
`variables.competitor_mentions[].count`	integer	`12`	Number of mentions

Resolution Fields

Field	Type	Example	Description
`companyUrl`	string	`"notion.so"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/notion"`	Company LinkedIn URL

Full JSON Response Example

{
  "insightId": "reddit-pain-001",
  "name": "Emerging Product Pain",
  "type": "social",
  "subType": "redditEmergingProductPain",
  "companyUrl": "notion.so",
  "companyLinkedinUrl": "linkedin.com/company/notion",
  "variables": {
    "company_name": "Notion",
    "company_domain": "notion.so",
    "subreddits": ["r/Notion", "r/productivity", "r/selfhosted"],
    "mention_count_7d": 47,
    "mention_count_30d": 156,
    "sentiment_trend": "declining",
    "top_pain_points": [
      {
        "topic": "Performance issues with large databases",
        "mention_count": 23,
        "sample_thread": "https://reddit.com/r/Notion/comments/abc123"
      },
      {
        "topic": "Offline mode limitations",
        "mention_count": 18,
        "sample_thread": "https://reddit.com/r/productivity/comments/def456"
      }
    ],
    "competitor_mentions": [
      {
        "competitor": "Obsidian",
        "context": "users switching for offline support",
        "count": 12
      }
    ],
    "detected_at": "2024-12-15T00:00:00Z"
  }
}

API Usage

Generate Content API

{
  "enabledInsights": ["redditEmergingProductPain", "redditCompetitorComparison"],
  "disabledInsights": []
}

Generate Insights API

{
  "contactCompanyUrl": "notion.so",
  "insightSubtype": "redditCompetitorComparison"
}

Example Output

"Saw some chatter on r/Notion about performance issues with large databases—23 mentions this week alone, with several users exploring alternatives like Obsidian. If your team is hitting scale limits, would love to share how others have approached this. Worth a quick chat?"

Coverage

Refresh: Weekly
Coverage: 10-25% of companies (depends on Reddit presence and category)
Best for: SaaS products, developer tools, consumer tech, B2B software with active user communities