Reddit Mentions

Reddit insights capture authentic, unfiltered discussions about companies, products, and categories. Unlike polished marketing content, Reddit reveals real user sentiment, competitive dynamics, and emerging pain points—making it valuable for timing outreach around genuine market moments.

Why This Insight Matters

Authentic sentiment — Reddit discussions reflect real user experiences, not marketing spin
Competitive intelligence — See how prospects are compared to competitors in the wild
Emerging issues — Catch product problems before they hit mainstream press
Category trends — Spot rising interest in your solution category

Available Subtypes

Signal	Subtype Enum	Description
Pain Point	`painPoint`	Users discussing problems or frustrations with a product
Buying Intent	`buyingIntent`	Active discussions about evaluating or purchasing solutions
Churn Risk	`churnRisk`	Users expressing dissatisfaction or intent to switch providers
Pricing Concern	`pricingConcern`	Discussions about pricing issues, value, or cost complaints
Competitor Mention	`competitorMention`	Active threads comparing the company to competitors
Industry Trend	`industryTrend`	Emerging category or market trends being discussed
Use Case	`useCase`	Users sharing how they use the product or seeking advice
Product Feedback	`productFeedback`	Feature requests, bugs, or improvement suggestions
Security Concern	`securityConcern`	Discussions about security, privacy, or data concerns
Support Issue	`supportIssue`	Customer support quality or responsiveness problems
Positive Review	`positiveReview`	Users praising or recommending the product
Implementation Help	`implementationHelp`	Users seeking guidance on setup or integration

Response Fields

Signal Identification

Field	Type	Example	Description
`signal_id`	string	`"afc575fd-e41dd08a"`	Unique identifier for this signal
`signal_type`	string	`"redditMentions"`	Signal category
`signal_subtype`	string	`"painPoint"`	Specific subtype enum (see table above)
`detected_at`	string	`"2025-12-24T16:35:00Z"`	When the signal was detected
`association`	string	`"company"`	Entity association type

Company Object

Field	Type	Example	Description
`company.name`	string	`"Notion"`	Company being discussed
`company.domain`	string	`"notion.so"`	Company domain
`company.linkedin_url`	string	`"https://linkedin.com/company/notion"`	Company LinkedIn URL
`company.industries`	string	`"Software Development"`	Primary industry
`company.employee_count`	string	`"201-500 employees"`	Company size range
`company.description`	string	`"Notion is an all-in-one..."`	Company description (truncated)

Data Object — Scores

Field	Type	Range	Description
`data.salienceScore`	float	0.0–1.0	How relevant/actionable the signal is
`data.confidenceScore`	float	0.0–1.0	Confidence in signal accuracy
`data.recencyScore`	float	0.0–1.0	How recent the discussions are

Data Object — Context

Field	Type	Example	Description
`data.summary`	string	`"Users report slow performance..."`	AI-generated summary of discussions
`data.sentiment`	string	`"negative"`	Overall sentiment (positive, negative, mixed, neutral)
`data.urgency`	string	`"high"`	Signal urgency (high, medium, low)
`data.buyingStage`	string	`"evaluating"`	Buyer journey stage
`data.objectionType`	string	`"price"`	Type of objection if applicable
`data.audienceType`	string	`"itAdmin"`	Target audience type

Data Object — Engagement

Field	Type	Example	Description
`data.totalUpvotes`	integer	`234`	Total upvotes across posts
`data.totalComments`	integer	`89`	Total comments across posts
`data.postCount`	integer	`15`	Number of posts analyzed

Data Object — Evidence & Sources

Field	Type	Example	Description
`data.evidence`	string[]	`["waited 3 days for support", "..."]`	Key quotes from discussions
`data.sourceUrls`	string[]	`["https://reddit.com/r/..."]`	Links to source threads
`data.subreddits`	string[]	`["r/software", "r/SaaS"]`	Relevant subreddits
`data.competitors`	string[]	`["Zendesk", "Intercom"]`	Competitors mentioned
`data.topics`	string[]	`["support", "pricing"]`	Topic tags

Full JSON Response Example

{
  "signal_id": "fe68d270-5db4e387",
  "signal_type": "redditMentions",
  "signal_subtype": "competitorMention",
  "detected_at": "2025-12-24T16:27:23.201472+00:00",
  "association": "company",
  "company": {
    "name": "Loom",
    "domain": "loom.com",
    "linkedin_url": "https://www.linkedin.com/company/loom",
    "industries": "Software Development",
    "employee_count": "201-500 employees",
    "description": "Loom is a video messaging platform that helps teams communicate faster and clearer through instant video recordings."
  },
  "data": {
    "summary": "Users actively comparing Loom to alternatives, citing free options with equivalent AI features as competitive threats.",
    "sentiment": "mixed",
    "source": "reddit",
    "salienceScore": 0.92,
    "confidenceScore": 0.88,
    "recencyScore": 0.75,
    "urgency": "medium",
    "buyingStage": "evaluating",
    "objectionType": "price",
    "audienceType": "endUser",
    "totalUpvotes": 61,
    "totalComments": 56,
    "postCount": 25,
    "evidence": [
      "Tried all the top Loom alternatives",
      "FreeBoomShare - Totally free, no signup required",
      "Has all the AI features that Loom has"
    ],
    "sourceUrls": [
      "https://www.reddit.com/r/ProductivityApps/comments/1kb71dw/tried_all_the_top_loom_alternatives_heres_what_i/"
    ],
    "competitors": ["FreeBoomShare", "Firefli"],
    "topics": ["screen_recording", "async_video", "alternatives", "pricing", "ai_features"],
    "subreddits": ["ProductivityApps"]
  }
}

Pain Point Example

{
  "signal_id": "afc575fd-e41dd08a",
  "signal_type": "redditMentions",
  "signal_subtype": "painPoint",
  "detected_at": "2025-12-24T16:35:00.272692+00:00",
  "association": "company",
  "company": {
    "name": "DIB",
    "domain": "dib.ae",
    "linkedin_url": "https://www.linkedin.com/company/dib-uae",
    "industries": "Banking",
    "employee_count": "5,001-10,000 employees",
    "description": "Founded in 1975, DIB is the world's first Islamic bank and a pioneer in Sharia-compliant financial services."
  },
  "data": {
    "summary": "DIB cashback credit card customers report significantly lower cashback than expected, with AED 83 received on AED 19,000 spending, causing scam accusations.",
    "sentiment": "negative",
    "source": "reddit",
    "salienceScore": 0.85,
    "confidenceScore": 0.95,
    "recencyScore": 0.75,
    "urgency": "high",
    "buyingStage": "problemAware",
    "objectionType": "features",
    "audienceType": "endUser",
    "totalUpvotes": 1,
    "totalComments": 6,
    "postCount": 40,
    "evidence": [
      "DIB cashback is not valid",
      "AED 19,000 eligible transactions but received cashback of AED 83 only",
      "Previous month AED 4,000 usage received cashback of 31 only",
      "DIB Consumer Cashback Card a scam?"
    ],
    "sourceUrls": [
      "https://www.reddit.com/r/UAEcreditcards/comments/1luqd5g/dib_consumer_cashback_card_a_scam/"
    ],
    "competitors": [],
    "topics": ["cashback", "credit-cards", "UAE-banking", "rewards-program", "customer-trust"],
    "subreddits": ["UAEcreditcards"]
  }
}

Audience Types

Enum Value	Description
`endUser`	End users of the product
`itAdmin`	IT administrators
`developer`	Software developers
`executive`	C-level or leadership
`salesProfessional`	Sales team members
`marketingProfessional`	Marketing team members
`consultant`	External consultants
`smallBusinessOwner`	SMB owners
`enterpriseBuyer`	Enterprise procurement
`student`	Students or academics
`jobSeeker`	Job seekers
`investor`	Investors or analysts

API Usage

Generate Content API

{
  "enabledInsights": ["painPoint", "competitorMention", "buyingIntent"],
  "disabledInsights": []
}

Generate Insights API

{
  "contactCompanyUrl": "notion.so",
  "insightSubtype": "competitorMention"
}

Example Output

"Saw some chatter on r/ProductivityApps about users comparing Loom alternatives—several mentioning free options with similar AI features. If pricing flexibility is on your radar, would love to share how others have approached this. Worth a quick chat?"

Coverage

Refresh: Weekly
Coverage: 10-25% of companies (depends on Reddit presence and category)
Best for: SaaS products, developer tools, consumer tech, B2B software with active user communities