Company Twitter Posts

This insight captures what a company is saying publicly on Twitter/X, helping you uncover strategic focus areas, product announcements, or industry commentary that can inform your outreach.

Why This Insight Matters

Reveals the company's voice and messaging priorities
Surfaces active initiatives, product launches, or strategic shifts
Allows reps to reference specific tweets as contextual hooks
Provides an opportunity to align your value prop to their public narrative
Can spark timely conversations around trending topics

Subtype

Signal	Subtype Enum	Description
Posted on Twitter	`postedOnTwitter`	Company's recent posts on Twitter/X

Schema

{
  "signal_id": "a7b3c9d1-4e5f-6789-abcd-ef0123456789",
  "batch_id": "b8c4d0e2-5f6a-7890-bcde-f01234567890",
  "signal_type": "twitter-post-company",
  "signal_subtype": "postedOnTwitter",
  "detected_at": "2026-01-08T04:15:00Z",
  "association": "company",
  "company": {
    "name": "Amazon",
    "domain": "amazon.com",
    "linkedin_url": "https://www.linkedin.com/company/amazon/"
  },
  "data": {
    "tweet_text": "We're excited to announce our latest sustainability initiative...",
    "tags": "Technology",
    "tweet_url": "https://twitter.com/amazon/status/1932193799314563265",
    "post_date": "2025-06-09T21:51:14Z",
    "engagement_metrics": {
      "likes": 155,
      "retweets": 10,
      "views": 11029
    },
    "user_metadata": {
      "user_handle": "amazon",
      "user_bio": "We're a global technology company focused on e-commerce, cloud computing, and AI.",
      "user_location": "Seattle, WA",
      "followers": 5200000,
      "following": null,
      "verified": true
    }
  }
}

Field Reference

Core Fields

Field	Type	Description
`signal_id`	string (UUID v4)	Unique identifier for this signal
`batch_id`	string (UUID v4)	Batch identifier for processing
`signal_type`	string	Always `"twitter-post-company"`
`signal_subtype`	string	Always `"postedOnTwitter"`
`detected_at`	string (ISO 8601)	Timestamp when signal was detected
`association`	string	Always `"company"`

Company Object

Field	Type	Description
`company.name`	string	Company name
`company.domain`	string	Company website domain
`company.linkedin_url`	string	LinkedIn company URL

Data Object

Field	Type	Description
`data.tweet_text`	string	Full text of the tweet
`data.tags`	string	LLM-generated topic tags
`data.tweet_url`	string	URL to the tweet
`data.post_date`	string (ISO 8601)	When the tweet was posted

Engagement Metrics

Field	Type	Description
`data.engagement_metrics.likes`	integer	Number of likes
`data.engagement_metrics.retweets`	integer	Number of retweets
`data.engagement_metrics.views`	integer	Number of views

User Metadata

Field	Type	Description
`data.user_metadata.user_handle`	string	Twitter handle (e.g., "amazon")
`data.user_metadata.user_bio`	string	Twitter bio
`data.user_metadata.user_location`	string	Listed location
`data.user_metadata.followers`	integer	Follower count
`data.user_metadata.following`	integer (nullable)	Following count
`data.user_metadata.verified`	boolean	Verified status

Example Output

"Saw Amazon's tweet about your new sustainability initiative—impressive commitment to carbon neutrality by 2040. We're helping similar enterprise teams communicate these initiatives more effectively to stakeholders. Would love to share how."

Related Insights

For contact-level Twitter activity, see Twitter Posts (Contact).

Coverage

Refresh: Weekly
Coverage: 10-25% of companies
Best for: Social selling, competitive intelligence, timely outreach hooks