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Sales Asset

Explains how to use the optional salesAsset parameter to inject messaging from a specific piece of sales collateral into the generated content, or let Autobound select one automatically based on context.

Autobound can automatically incorporate messaging from your most relevant sales collateral—such as product overviews, use cases, or case studies—based on the contact’s role, company size, and detected signals. This helps ensure your outbound messaging aligns with your core positioning and assets.

If the user’s email domain matches your org, we’ll select from the Sales Assets stored in your Content Hub. If you're building for an external user or use case, Autobound will infer the right sales asset to feature.

You can also override this logic by explicitly passing a salesAsset string. This is useful when you want to anchor a message around a specific resource or use consistent collateral across a campaign.

Example 1 — You Provide a Custom salesAsset

{
  "contactEmail": "[email protected]",
  "userEmail": "[email protected]",
  "contentType": "email",
  "salesAsset": "Our Chrome extension lets reps generate 1:1 emails directly in LinkedIn, Gmail, and Outreach—saving hours per week on research and writing."
}

Sample response:

{
  "subject": "Save time writing 1:1 emails inside LinkedIn",
  "content": "Hi Jane,\n\nSaw your team is scaling. Are your reps spending too much time researching and writing emails manually?\n\nOur Chrome extension lets reps generate 1:1 emails directly in LinkedIn, Gmail, and Outreach—saving hours per week on research and writing.\n\nWorth a quick look?\n\nBest,\nRep",
  "salesAssetsUsed": [
    {
      "type": "default",
      "name": "Chrome Extension Overview",
      "content": "Our Chrome extension lets reps generate 1:1 emails directly in LinkedIn, Gmail, and Outreach—saving hours per week on research and writing."
    }
  ]
}

Example 2 — You Omit salesAsset (Autobound Selects Automatically)

{
  "contactEmail": "[email protected]",
  "userEmail": "[email protected]",
  "contentType": "email"
}

Sample response:

{
  "subject": "Scaling enterprise sales with less effort",
  "content": "Hi Henry,\n\nNoticed ZoomInfo is expanding its enterprise team. That usually comes with longer sales cycles and higher rep workload.\n\nAutobound's AI Email Writer enables reps to craft thousands of hyper-personalized emails using insights from news, tech stacks, and social activity—perfect for complex GTM motions.\n\nHave 20 minutes to see how it works?\n\nBest,\nDaniel",
  "salesAssetsUsed": [
    {
      "id": "838045dd-5655-4b6a-9cdb-72d23b86bb8c",
      "name": "AI Email Writer",
      "content": "Autobound's AI Email Writer enables the creation of hyper-personalized emails at a speed 60-120x faster than the average seller. The platform integrates with Gmail, LinkedIn, Outreach, and Salesloft to suggest A+ email content in real time using dynamic insights."
    }
  ]
}

Passing a salesAsset gives you full control over what collateral is featured. If omitted, Autobound intelligently selects the most relevant sales narrative for your target prospect.

Updated about 21 hours ago