This insight leverages data from a comprehensive relational graph to pinpoint which products are in use, how they complement your offering, and the unique value propositions that make your product an essential addition to their tech stack.

If specific complementary products are identified, more targeted messaging can be used (see Complementary Products).

We have comprehensive data on complementary relationships for over 50 million companies in our database.

Why this Insight Matters

Identifies specific products being used by prospects, showcasing how your solution can enhance their existing workflow.
Enables targeted messaging by emphasizing your product’s unique benefits in conjunction with the prospect’s current tools.
Positions your solution as an upgrade or complementary addition based on shared functionalities, leading to improved user experiences.

This insight overlaps with the Sales Profile section, which includes detailed information about buyer personas and competitive value propositions, providing a holistic view of how your product stands against both competing and complementary solutions.

Example Payload

[
  {
    "userCompany": {
      "name": "Autobound",
      "userProduct": [
        {
          "name": "Outreach Integration",
          "productUrl": "https://www.autobound.ai/integrations/outreach",
          "valueProp": "Outreach is great for sending emails, but not for writing them. SDRs often struggle with low response rates due to the generic and impersonal nature of automated emails. Autobound integrates seamlessly with Outreach, suggesting incredibly personalized emails automatically—saving up to 20 minutes of writing time. SDRs can experience a surge in reply rates by 2-3 times, leading to more effective pipeline management."
        },
        {
          "name": "Autobound for Chrome",
          "productUrl": "https://chromewebstore.google.com/detail/autobound-chatgpt-for-sal/apmacgoajagifnflancoaenfcgmjnifc",
          "valueProp": "With Autobound for Chrome, you can instantly research the recipient in the 'To:' field of your drafted email. Autobound scours millions of data sources across the web, aggregating insights unique to both the recipient and their employer. With a single click, our AI assistant generates tailored emails and openers that are proven to spark conversations. The widget is available on any site, staying tucked away on the side of your screen for easy access."
        }
      ]
    },
    "prospectCompany": {
      "name": "Xactly",
      "url": "https://www.xactlycorp.com",
      "complementaryProductUsed": [
        {
          "complementaryCompany": {
            "companyName": "Outreach",
            "productName": "Outreach Engage",
            "productUrl": "https://www.outreach.io/platform/sales-engagement",
            "companyUrl": "https://www.outreach.io",
            "sourceUrl": "https://autobound.ai/integrations/outreach",
            "sourceCategory": "Integration Partnership"
          }
        },
        {
          "complementaryCompany": {
            "companyName": "Google",
            "productName": "Google Chrome",
            "productUrl": "https://www.google.com/chrome/",
            "companyUrl": "https://www.google.com",
            "sourceUrl": "https://autobound.ai/integrations/chrome",
            "sourceCategory": "Browser Integration"
          }
        }
      ]
    }
  }
]

Example Content

"Saw you're on Outreach Engage—great for sending emails, but personalization is still a huge drag for SDRs. Autobound auto-generates personalized emails in Outreach (also works for SDRs on LinkedIn, Gmail, etc. via our Chrome Extension). - worth a chat?"