Buyer Personas

This insight drives more relevant pitches based on the prospect they are reaching out to, and can also be used to better understand the go-to-market of any company.

Two Ways to Use This Insight

1. Define Your Own: Pass your company's domain to set up buyer personas for personalized outreach.

2. Competitive Intelligence: Query any company's domain to understand their go-to-market strategy.

When generating content, Autobound matches your buyer personas against the prospect's context.

Why This Insight Matters

Match your messaging to the prospect's specific role and challenges
Understand which pain points resonate with different stakeholders
Identify the full range of potential buyers within target accounts
Learn from competitor GTM strategies by analyzing their buyer personas
Scale personalization by templating messaging for each persona type

Available Subtypes

Signal	Subtype Enum	Description
Buyer personas	`buyerPersonas`	Target buyer personas with roles, pain points, and value props

Response Fields

Company

Field	Type	Example	Description
`company`	string	`"Autobound"`	Company name
`companyUrl`	string	`"https://autobound.ai"`	Company URL
`companyLinkedinUrl`	string	`"linkedin.com/company/autobound"`	Company LinkedIn URL

Persona Object

Field	Type	Example	Description
`buyerPersonas[].name`	string	`"Sales Leadership"`	Persona name
`buyerPersonas[].content`	string	`"Sales leaders at rapidly growing..."`	Persona description
`buyerPersonas[].jobTitle.include`	array	`["CRO", "VP of Sales"]`	Matching job titles
`buyerPersonas[].seniority.include`	array	`["C-Level", "VP"]`	Matching seniority levels

Value Proposition

Field	Type	Example	Description
`buyerPersonas[].valueProp.painPoints`	string	`"Scaling sales teams..."`	Pain points addressed
`buyerPersonas[].valueProp.how`	string	`"Autobound's AI platform..."`	How the solution helps
`buyerPersonas[].valueProp.benefits`	string	`"90% reduction in..."`	Quantified benefits

Full JSON Response Example

[
  {
    "company": "Autobound",
    "companyUrl": "https://autobound.ai",
    "companyLinkedinUrl": "linkedin.com/company/autobound",
    "buyerPersonas": [
      {
        "name": "Sales Leadership",
        "content": "Sales leaders at rapidly growing companies struggle to maintain quality and consistency while scaling their teams globally. They need solutions that can reduce ramp time, ensure messaging consistency, and drive productivity across regions.",
        "jobTitle": {
          "include": [
            "Chief Revenue Officer",
            "VP of Sales", 
            "Head of Sales",
            "Director of Sales"
          ]
        },
        "seniority": {
          "include": [
            "C-Level",
            "VP",
            "Director"
          ]
        },
        "valueProp": {
          "painPoints": "Scaling sales teams while maintaining quality, long ramp times for new hires, inconsistent messaging across teams",
          "how": "Autobound's AI platform automates research and personalization, ensuring consistent quality while reducing time spent on manual tasks",
          "benefits": "90% reduction in research time, 2-3x higher response rates, 50% faster ramp time for new hires"
        }
      },
      {
        "name": "Sales Operations",
        "content": "Sales ops leaders need to optimize processes and technology to support rapid growth. They struggle with implementing scalable solutions that integrate with existing tools while providing measurable ROI.",
        "jobTitle": {
          "include": [
            "Sales Operations",
            "Revenue Operations",
            "Sales Enablement"
          ]
        },
        "seniority": {
          "include": [
            "Director",
            "Manager"
          ]
        },
        "valueProp": {
          "painPoints": "Complex tech stack management, manual processes limiting scale, difficulty measuring ROI",
          "how": "Seamless integration with existing tools (Salesforce, Outreach, etc.) while providing detailed analytics on productivity gains",
          "benefits": "Streamlined workflow, automated reporting, clear ROI metrics"
        }
      },
      {
        "name": "SDR Management",
        "content": "SDR leaders face pressure to hit increasing pipeline targets while ensuring their teams maintain high-quality personalization. They need tools that can scale output without sacrificing quality.",
        "jobTitle": {
          "include": [
            "SDR Manager",
            "BDR Manager", 
            "Sales Development Leader"
          ]
        },
        "seniority": {
          "include": [
            "Manager",
            "Team Lead"
          ]
        },
        "valueProp": {
          "painPoints": "Time-consuming research, inconsistent personalization quality, difficulty hitting activity metrics",
          "how": "AI-powered research and writing that maintains personalization while dramatically increasing efficiency",
          "benefits": "Higher quality outreach at scale, increased rep productivity, better response rates"
        }
      }
    ]
  }
]

API Usage

Generate Content API

{
  "enabledInsights": ["buyerPersonas"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "buyerPersonas"
}

Coverage

Refresh: Weekly
Coverage: 25-50% of companies
Best for: Persona-based selling, competitive intelligence, GTM research