This details all available insight subtypes in Autobound’s API, providing a comprehensive list of categories you can use for both content generation (via generate-content) and insight retrieval (via generate-insights).

Subtypes allow for targeted data retrieval, ensuring that you generate the most relevant and personalized outputs.

Introduction

Subtypes represent specific categories of insights that are surfaced about a contact or their associated company. These insights play a critical role in both:

Generating content:
1. Insights are incorporated into the generated content, such as emails, call scripts, or LinkedIn messages.
2. Subtypes are referenced in the output, guiding the personalization strategy.
3. You can use enabledInsights and disabledInsights parameters to mandate or suppress which insights should exist in the output.
Generating insights:
1. Subtypes allow you to request specific categories of insights for retrieval, enabling detailed prospect or company research.
2. If you make a request to generate-insights without specifying subtype we'll return the top 20 based on relevance.
3. You can also return a specific subtype using the insightSubtype parameter.

Type / Source	Use in 'insightSubtype' Parameter	Friendly Name
Company Highlight	caseStudy	Prospect's case study
Company Highlight	customers	Prospect's customers
Company Highlight	customerWinStory	Prospect's case study
Company Highlight	investors	Prospect's investors
Competitive Intel	identified_as_competitor_of	New or existing competitor
Competitive Intel	prospectsCompetitors	Competitor names, very accurate
Job Opening	hiringVelocity	Hiring velocity (open roles vs headcount)
Business Model	keySdrLeadershipContacts	Key SDR and Leadership Contacts (names)
Business Model	marketTrends	Market Trends
News	acquires	Acquisition
News	closes_offices_in	Closes office
News	decreases_headcount_by	Decreases headcount
News	expands_facilities	Expands facilities
News	expands_offices_in	Expands existing offices
News	expands_offices_to	Opens new office
News	files_suit_against	Files lawsuit
News	goes_public	Initial public offering (IPO)
News	has_issues_with	Vulnerability problems
News	hires	Company hires new leadership
News	increases_headcount_by	Increases headcount
News	integrates_with	Launched a new integration
News	invests_into	Company makes investment
News	invests_into_assets	Company buys assets
News	is_developing	Developing new offering
News	launches	Launches new offering
News	merges_with	Merger
News	opens_new_location	Opens new service location
News	partners_with	Partnership
News	promotes	Employee promoted to leadership role
News	receives_award	Award
News	receives_financing	Funding
News	recognized_as	Recognition
News	retires_from	Retires
News	sells_assets_to	Asset sales/divestitures
News	signs_new_client	New customer
Persona Match	personaMatch	Persona match
Earnings Call	earningsCall	Earnings Call
SEC Filings	announcedShareRepurchaseProgram	Announced share repurchase program
SEC Filings	cashFlowProblems	Cash flow problems
SEC Filings	challengesAhead	Company's earnings are dwindling, not making efficient profit
SEC Filings	climbingCostOfGoodsSold	Cost of goods sold is climbing
SEC Filings	companyEarnings	Company's earnings and SEC Filings: Operational Efficiency are too low
SEC Filings	decreasingProfit	Decreasing profit
SEC Filings	decreasingProfitMargins	Decreasing profit margins
SEC Filings	droppingPrices	Prices are dropping slowly, showing a trend of sluggish growth
SEC Filings	excessSpending	Company's high spending hints at fast growth, potential risks
SEC Filings	failedToMeetQuarterlyRevenueGoals	Failed to meet quarterly revenue goals
SEC Filings	fastGrowth	Growing fast, but not making much profit per sale
SEC Filings	highCosts	High costs eating into your earnings, reducing profitability
SEC Filings	highDividends	High dividends may mean less growth, which can be risky
SEC Filings	highLevelsOfDebt	High levels of debt
SEC Filings	highSales	High sales costs, low profits: need efficient sales solutions
SEC Filings	increasingProfit	Increasing profit
SEC Filings	inefficientAccountingProcesses	Inefficient accounting processes
SEC Filings	investingInAccountingTeam	Investing in accounting team
SEC Filings	issuedCorporateBonds	Issued corporate bonds
SEC Filings	limitedRevenue	High sales price, but no growth in money made quarterly
SEC Filings	lowEarnings	Low earnings and revenue growth may show outdated product line
SEC Filings	lowEfficiency	Making more money, but losing ground to competitors
SEC Filings	majorBalanceSheetChanges	Major balance sheet changes
SEC Filings	makingMoney	Negative quarterly revenue growth
SEC Filings	negativeGrowth	Negative quarterly revenue growth
SEC Filings	profitDecline	Revenue isn't growing much each year, possibly due to saturation
SEC Filings	recordFinancialPerformance	Record financial performance
SEC Filings	salesCosts	High sales costs, low profits: need efficient sales solutions
SEC Filings	securityRisks	Company's high spending hints at fast growth, potential risks
SEC Filings	Significant change in legal expenses from last year	Significant change in legal expenses
SEC Filings	Significant change in operational expenses from last year	Significant change in operational expenses
SEC Filings	Significant change in security expenses from last year	Significant change in security expenses
SEC Filings	significantChangeInCOGS	Significant change in COGS from last year
SEC Filings	significantChangeInEngineeringExpenses	Significant change in engineering expenses from last year
SEC Filings	significantChangeInMarketingExpenses	Significant change in marketing expenses from last year
SEC Filings	significantChangeInProductExpenses	Significant change in product expenses from last year
SEC Filings	significantChangeInSalesExpenses	Significant change in sales expenses from last year
SEC Filings	significantlyBeat	Significantly beat investor expectations in last earnings
SEC Filings	significantlyMissed	Significantly missed investor expectations in last earnings
SEC Filings	slowGrowth	Slow growth & high PE ratio, indicating possible overvaluation
SEC Filings	volatileStocks	Stock prices wildly change, making it risky for investors
SEC Filings: Customer Relations	dealingWithNegativeFeedback	Dealing with negative feedback
SEC Filings: Customer Relations	decreasingBrandLoyalty	Decreasing brand loyalty
SEC Filings: Customer Relations	difficultyAttractingYoungerSegments	Difficulty attracting younger customer segments
SEC Filings: Customer Relations	inadequateCustomerFeedbackMechanisms	Inadequate customer feedback mechanisms
SEC Filings: Customer Relations	inconsistentCustomerExperience	Inconsistent customer experience across channels
SEC Filings: Customer Relations	Increasing customer churn rate	Increasing customer churn rate
SEC Filings: Customer Relations	inefficientCustomerSuccessProcesses	Inefficient customer success processes
SEC Filings: Customer Relations	inefficientCustomerSupportProcesses	Inefficient customer support processes
SEC Filings: Customer Relations	Investing in customer success	Investing in customer success
SEC Filings: Customer Relations	Low conversion rates on e-commerce platform	Low conversion rates on e-commerce platform
SEC Filings: Customer Relations	lowAdoptionOfLoyaltyPrograms	Low adoption of customer loyalty programs
SEC Filings: Customer Relations	lowNetRetentionRate	Low net retention rate indicating customer dissatisfaction
SEC Filings: Customer Relations	Negative online reviews and ratings	Negative online reviews and ratings
SEC Filings: Customer Relations	rapidChangeInCustomerPreferences	Rapid change in customer preferences
SEC Filings: Customer Relations	risingCustomerAcquisitionCosts	Rising customer acquisition costs
SEC Filings: Customer Relations	strengthenedCustomerRelationships	Strengthened SEC Filings: Customer Relationships and loyalty
SEC Filings: Cybersecurity & Risk Management	cybersecurityBreaches	Cybersecurity breaches
SEC Filings: Cybersecurity & Risk Management	focusedOnEnhancingCyberRiskProgram	Focused on enhancing cyber risk program
SEC Filings: Cybersecurity & Risk Management	Inadequate disaster recovery plans	Inadequate disaster recovery plans
SEC Filings: Cybersecurity & Risk Management	Inadequate protection against counterfeiting	Inadequate protection against counterfeiting
SEC Filings: Cybersecurity & Risk Management	inadequateRiskManagementPractices	Inadequate risk management practices
SEC Filings: Cybersecurity & Risk Management	ineffectiveCrisisManagementProcedures	Ineffective crisis management procedures
SEC Filings: Cybersecurity & Risk Management	Recently experienced a data breach	Recently experienced a data breach
SEC Filings: Digital Transformation & Technology	decreasingITProductivity	Decreasing IT productivity
SEC Filings: Digital Transformation & Technology	difficultyManagingBigData	Difficulty managing and leveraging big data
SEC Filings: Digital Transformation & Technology	difficultyMonetizingDataAssets	Difficulty monetizing data assets
SEC Filings: Digital Transformation & Technology	Inadequate mobile app performance	Inadequate mobile app performance
SEC Filings: Digital Transformation & Technology	inadequateDataAnalyticsCapabilities	Inadequate data analytics capabilities
SEC Filings: Digital Transformation & Technology	investingInITProductivity	Investing in IT productivity
SEC Filings: Digital Transformation & Technology	lowUtilizationOfCloudTechnologies	Low utilization of cloud technologies
SEC Filings: Digital Transformation & Technology	Opened new data centers	Opened new data centers
SEC Filings: Digital Transformation & Technology	outdatedITInfrastructure	Outdated IT infrastructure
SEC Filings: Digital Transformation & Technology	Significant progress in digital transformation	Significant progress in digital transformation
SEC Filings: Digital Transformation & Technology	slowAdoptionOfDigitalTransformation	Slow adoption of digital transformation initiatives
SEC Filings: Digital Transformation & Technology	Software integration challenges	Software integration challenges
SEC Filings: HR & People Management	difficultyAdaptingToRemoteWork	Difficulty adapting to remote work
SEC Filings: HR & People Management	difficultyAttractingTopTalent	Difficulty attracting top talent
SEC Filings: HR & People Management	difficultyManagingRemoteTeams	Difficulty managing remote teams
SEC Filings: HR & People Management	facingStaffChurn	Facing significant staff churn
SEC Filings: HR & People Management	grewHeadcountSignificantly	Grew headcount significantly
SEC Filings: HR & People Management	highEmployeeTurnoverRate	High employee turnover rate
SEC Filings: HR & People Management	Ineffective diversity and inclusion initiatives	Ineffective diversity and inclusion initiatives
SEC Filings: HR & People Management	ineffectiveLeadershipDevelopment	Ineffective leadership development programs
SEC Filings: HR & People Management	inefficientHRProcesses	Inefficient HR processes
SEC Filings: HR & People Management	Investing in HR productivity	Investing in HR productivity
SEC Filings: HR & People Management	launchedMajorDIProgram	Launched major D&I program
SEC Filings: HR & People Management	lowEmployeeEngagementScores	Low employee engagement scores
SEC Filings: HR & People Management	Named a top place to work	Named a top place to work
SEC Filings: HR & People Management	skillGapsInWorkforce	Skill gaps in workforce
SEC Filings: HR & People Management	substantialShiftToInOfficeWork	Made substantial shift back into the office from being remote
SEC Filings: HR & People Management	substantialShiftToRemoteWork	Made substantial shift to remote work
SEC Filings: Industry & Competition	decliningMarketShare	Declining market share
SEC Filings: Industry & Competition	difficultyEnteringNewMarkets	Difficulty entering new markets
SEC Filings: Industry & Competition	difficultyKeepingUpWithCompetitiveLandscape	Difficulty keeping up with competitive landscape
SEC Filings: Industry & Competition	engagedInPriceWar	Engaged in price war with rivals
SEC Filings: Industry & Competition	executedNotableAcquisitions	Executed notable acquisitions
SEC Filings: Industry & Competition	Expansion of customer base	Expansion of customer base
SEC Filings: Industry & Competition	expansionIntoNewMarketsOrCategories	Expansion into new market segments or product categories
SEC Filings: Industry & Competition	globalExpansionOfMarketPresence	Global expansion of market presence
SEC Filings: Industry & Competition	increasingCompetitionFromStartups	Increasing competition from startups
SEC Filings: Industry & Competition	Industry facing downturn	Industry facing downturn
SEC Filings: Industry & Competition	losingGroundToKeyCompetitors	Losing ground to key competitors
SEC Filings: Industry & Competition	Moving upmarket from SMB to enterprise clients	Moving upmarket from SMB to enterprise clients
SEC Filings: Industry & Competition	movingDownmarketToSMBClients	Moving downmarket from enterprise to SMB clients
SEC Filings: Industry & Competition	slowResponseToMarketTrends	Slow response to market trends
SEC Filings: Leadership & Governance	ineffectiveChangeManagementProcesses	Ineffective change management processes
SEC Filings: Leadership & Governance	ineffectiveKnowledgeManagement	Ineffective knowledge management systems
SEC Filings: Leadership & Governance	inefficientInternalCommunication	Inefficient internal communication
SEC Filings: Leadership & Governance	Lack of cross-functional collaboration	Lack of cross-functional collaboration
SEC Filings: Leadership & Governance	Major changes in board composition	Major changes in board composition
SEC Filings: Leadership & Governance	New CHRO	New CHRO
SEC Filings: Leadership & Governance	New CISO	New CISO
SEC Filings: Leadership & Governance	New CTO	New CTO
SEC Filings: Leadership & Governance	newCEO	New CEO
SEC Filings: Leadership & Governance	newCFO	New CFO
SEC Filings: Leadership & Governance	newCMO	New CMO
SEC Filings: Leadership & Governance	newCRO	New CRO
SEC Filings: Leadership & Governance	newCSO	New CSO
SEC Filings: Leadership & Governance	newGeneralCounsel	New General Counsel
SEC Filings: Leadership & Governance	slowDecisionMakingProcesses	Slow decision-making processes
SEC Filings: Operational Efficiency	culturalMisalignmentInGlobalOps	Cultural misalignment in international operations
SEC Filings: Operational Efficiency	difficultyManagingGlobalSupplyChains	Difficulty managing global supply chains
SEC Filings: Operational Efficiency	difficultyScalingOperations	Difficulty scaling operations
SEC Filings: Operational Efficiency	increasingRawMaterialPrices	Increasing raw material prices
SEC Filings: Operational Efficiency	Inefficient legal processes	Inefficient legal processes
SEC Filings: Operational Efficiency	Inefficient operations processes	Inefficient operations processes
SEC Filings: Operational Efficiency	Inefficient project management practices	Inefficient project management practices
SEC Filings: Operational Efficiency	inefficientOrderFulfillmentProcesses	Inefficient order fulfillment processes
SEC Filings: Operational Efficiency	inefficientProcurementProcesses	Inefficient procurement processes
SEC Filings: Operational Efficiency	inefficientSupplyChain	Inefficient supply chain
SEC Filings: Operational Efficiency	inventoryManagementInefficiencies	Inventory management inefficiencies
SEC Filings: Operational Efficiency	Investing in legal department	Investing in legal department
SEC Filings: Operational Efficiency	Investing in operations productivity	Investing in operations productivity
SEC Filings: Operational Efficiency	Investing in supply chain productivity	Investing in supply chain productivity
SEC Filings: Operational Efficiency	productivityGainsFromRestructuring	Productivity gains from restructuring
SEC Filings: Operational Efficiency	significantImprovementToOperationalEfficiency	Significant improvement to SEC Filings: Operational Efficiency and cost management
SEC Filings: Operational Efficiency	supplyChainBottlenecks	Supply chain bottlenecks
SEC Filings: Operational Efficiency	Underutilized production capacity	Underutilized production capacity
SEC Filings: Product & Innovation	awardedKeyTechPatent	Awarded key technology patent
SEC Filings: Product & Innovation	delayedProductLaunches	Delayed product launches
SEC Filings: Product & Innovation	Difficulty maintaining consistent product quality	Difficulty maintaining consistent product quality
SEC Filings: Product & Innovation	Had to recall a key product	Had to recall a key product
SEC Filings: Product & Innovation	highRateOfProductDefects	High rate of product defects or bugginess
SEC Filings: Product & Innovation	incorporatedBlockchainForSecurity	Incorporated blockchain for security
SEC Filings: Product & Innovation	inefficientProductDevelopmentProcesses	Inefficient product development processes
SEC Filings: Product & Innovation	inefficientSoftwareEngineeringProcesses	Inefficient software engineering processes
SEC Filings: Product & Innovation	Investing in product development productivity	Investing in product development productivity
SEC Filings: Product & Innovation	investingInSoftwareEngineering	Investing in software engineering
SEC Filings: Product & Innovation	launchedOpenAPIForIntegrations	Launched open API for integrations
SEC Filings: Product & Innovation	Noteworthy product innovation or significant product launches	Noteworthy product innovation or launches
SEC Filings: Product & Innovation	qualityControlIssues	Quality control issues
SEC Filings: Product & Innovation	shiftedToCloudBasedService	Shifted product to cloud-based service
SEC Filings: Product & Innovation	Slow adoption of new product features	Slow adoption of new product features
SEC Filings: Product & Innovation	slowInnovationCycles	Slow innovation cycles
SEC Filings: Product & Innovation	Successful AI-driven product innovation	Successful AI-driven product innovation
SEC Filings: Product & Innovation	wonAwards	Won awards
SEC Filings: Regulatory & Compliance	auditConcerns	Audit concerns around internal controls for financial reporting
SEC Filings: Regulatory & Compliance	dataPrivacyViolations	Data privacy violations
SEC Filings: Regulatory & Compliance	Difficulty complying with industry standards	Difficulty complying with industry standards
SEC Filings: Regulatory & Compliance	hitWithGDPRorCCPAPenalty	Hit with GDPR or CCPA penalty
SEC Filings: Regulatory & Compliance	Increasing regulatory compliance costs	Increasing regulatory compliance costs
SEC Filings: Regulatory & Compliance	Intellectual property infringement claims	Intellectual property infringement claims
SEC Filings: Regulatory & Compliance	obtainedNewSecurityCerts	Obtained new security certs
SEC Filings: Sales & Marketing	ineffectiveMarketingCampaigns	Ineffective marketing campaigns
SEC Filings: Sales & Marketing	ineffectivePricingStrategies	Ineffective pricing strategies
SEC Filings: Sales & Marketing	ineffectiveSocialMediaPresence	Ineffective social media presence
SEC Filings: Sales & Marketing	inefficientSalesProcesses	Inefficient sales processes
SEC Filings: Sales & Marketing	Investing in marketing productivity	Investing in marketing productivity
SEC Filings: Sales & Marketing	Investing in sales productivity	Investing in sales productivity
SEC Filings: Sales & Marketing	lowReturnOnAdvertisingSpend	Low return on advertising spend
SEC Filings: Sales & Marketing	underperformingMarketingChannels	Underperforming marketing channels
SEC Filings: Sales & Marketing	underperformingSalesTeam	Underperforming sales team
SEC Filings: Sustainability & Corporate Responsibility	difficultyAdaptingToCircularEconomy	Difficulty adapting to circular economy principles
SEC Filings: Sustainability & Corporate Responsibility	difficultyComplyingWithESG	Difficulty complying with ESG reporting requirements
SEC Filings: Sustainability & Corporate Responsibility	difficultyMeetingSustainabilityGoals	Difficulty meeting sustainability goals
SEC Filings: Sustainability & Corporate Responsibility	Launched successful sustainability and ESG initiatives	Launched successful sustainability initiatives
SEC Filings: Sustainability & Corporate Responsibility	notablePhilanthropicInitiatives	Notable philanthropic initiatives
SEC Filings: Sustainability & Corporate Responsibility	supportingLocalEducation	Supporting local education
Shared Experiences	livedSameCity	You live in the same city
Shared Experiences	prevCompanyIsCustomer	Prospect's previous company is a customer
Shared Experiences	prospectColleaguePrevEmployeeisYourCustomer	Prospect's colleague's previous employee is your customer
Shared Experiences	prospectsCompetitorIsYourCustomer	Prospect's competitor is your customer
Shared Experiences	wentSameSchool	You went to the same school
Shared Experiences	workedSameCompany	You worked at the same company
Social Media	aboutMe	About me
Social Media	companyDescription	Company description
Social Media	companyValueProp	Personalize based on company description
Social Media	jobDescription	Job description
Social Media	linkedInPost	Prospect's recent LinkedIn posts
Social Media	liProfile	Personalize based on LinkedIn (About, Current Job)
Social Media	podcast	Prospect mentioned in podcast
Social Media	youtube	Prospect mentioned in YouTube video
Work Milestone	recentJobChange	Recent job change
Work Milestone	upcomingWorkAnniversary	Upcoming work anniversary
Work Milestone	workAnniversary	Work anniversary