The Competitive Products insight provides details on products that rival the prospect’s or sales user’s solutions, helping tailor messaging that highlights your product’s unique strengths.

With data from a comprehensive relational graph, this insight covers which products compete directly, which companies use competing products, and the specific value propositions that set products apart.

Why this Insight Matters

Identifies product-level competitors to showcase your solution's unique advantages over specific products
Enables targeted messaging by revealing a product’s unique value propositions against competitors
Highlights shared customer bases, helping you position your solution as a better fit based on complementary or superior functionality

This insight overlaps with the Sales Profile section, which includes detailed information on buyer personas, competitive value propositions, and commonly used technologies, enabling a full-spectrum view of how your product stands against competitors at both the company and product levels.

Example Payload

[
  {
    "userCompany": {
      "name": "Salesforce",
      "userProduct": {
        "name": "Salesforce CRM",
        "companyUrl": "https://www.salesforce.com",
        "valueProp": "Salesforce CRM offers unparalleled scalability for large teams who have grown out of Hubspot. Advanced analytics, and extensive customization to meet complex enterprise requirements."
      }
    },
    "prospectCompany": {
      "name": "TechCo",
      "url": "https://www.techco.com",
      "competitiveProductUsed": [
        {
          "competitor": {
            "companyName": "HubSpot",
            "productName": "HubSpot CRM",
            "productUrl": "https://www.hubspot.com/products/crm",
            "companyUrl": "https://www.hubspot.com",
            "sourceUrl": "https://www.gartner.com/reviews/market/crm/compare/salesforce-vs-hubspot",
            "sourceCategory": "Peer Review"
          }
        }
      ]
    }
  }
]

Example Content

"Noticed TechCo's hiring 15 new AEs. Any concern with the tech scaling behind your team? Salesforce offers unmatched scalability, analytics and a platform ecosystem used by leading enterprises globally - open to a quick convo to discuss how we can support TechCo’s growth"

In the example, the system has picked up on usage of a competitive product, and incorporated the product and competitor specific value proposition to the prospect.