Company Value Proposition

The core messaging for a given company (pain points targeted, benefit, etc.)

The Company Value Proposition insight provides information about a company's unique selling points, the pain points they address, and the benefits they offer to their customers. This insight can be retrieved using the company's domain URL, the company's LinkedIn URL, the contact's LinkedIn URL, or the contact's email address.

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Note: the only current available parameters for generate-insights are contactEmail and contactLinkedinUrl.

• The system will pass back an array of insights, ranked by relevance.
• The below documentation still accurately covers our schema, and demonstrates what might exist in that array.
• Soon, you'll be able to specify certain insight types in your API request. Coming Q3 2024.

Retrieving Company Value Proposition Insight

To retrieve the Company Value Proposition insight using the Autobound Insights API, you need to make a POST request to the /generate-insights endpoint with the appropriate parameters.

Python

import requests

url = 'https://api.autobound.ai/api/external/generate-insights/v1.0.0'
headers = {
    'X-API-KEY': 'YOUR-API-KEY-HERE',
    'Content-Type': 'application/json'
}
data = {
    "contactEmail": "[email protected]",
    "contactLinkedinUrl": "https://www.linkedin.com/in/johndoe",
    "companyUrl": "https://www.example.com",
    "companyLinkedinUrl": "https://www.linkedin.com/company/example",
    # You can use either contactEmail, contactLinkedInUrl, companyUrl, or companyLinkedinUrl
    "insightType": "COMPANY_VALUE_PROPOSITION"
}

response = requests.post(url, headers=headers, json=data)
print(response.text)

Response Format

The API will respond with the Company Value Proposition insight in JSON format. The response will contain an object with the following fields:

json

{
  "data": {
    "friendlyCompanyName": "UpStream Pay",
    "companyUrl": "upstreampay.com",
    "lastProcessed": "2024-04-24T04:12:13.920374+00:00",
    "painPoints": "Businesses struggle with managing multiple payment methods, tracking transactions from order validation to final payment, and understanding the reasons for payment refusal. They also face challenges in analyzing authentication methods and user results, and comparing the performance of each payment method and payment provider. Additionally, businesses grapple with generating customized reports that meet their specific needs.",
    "benefitsProvided": "UpStream Pay provides a unified platform that allows businesses to manage multiple payment methods, track transactions, and understand payment refusals. It also enables performance monitoring in authorization, authentication, and conversion, and allows businesses to generate customized reports.",
    "howTheyDoIt": "UpStream Pay leverages a payment orchestration platform tied to new technologies and strategic technology partners. It offers a management tool that provides detailed insights into payment performance and a reporting tool that allows businesses to create reports according to their needs."
  }
}

Field Descriptions

• friendlyCompanyName (string): The user-friendly name of the company.
• companyUrl (string): The URL of the company's website.
• lastProcessed (string): The timestamp indicating when the insight was last processed.
• painPoints (string): An array of pain points that the company addresses for its customers.
• benefitsProvided (string): An array of benefits that the company provides to its customers.
• howTheyDoIt (string): An array of statements describing how the company delivers its value proposition.

Use Cases

The Company Value Proposition insight is valuable for various use cases, such as:

• Competitive Analysis: Understand the unique selling points and differentiators of competitors in the market.
• Sales Enablement: Equip sales teams with insights into a company's value proposition to better position their own products or services.
• Partnership Evaluation: Assess potential partners based on their value proposition and alignment with your own company's offerings.
• Market Research: Gain insights into the pain points and needs of target customers in a specific industry or market segment.
• Product Development: Identify gaps or opportunities in the market based on the value propositions of existing companies.
• Investor Research: Evaluate investment opportunities by understanding the value proposition and market positioning of potential portfolio companies.

By leveraging the Company Value Proposition insight, you can gain a deeper understanding of a company's unique selling points, the pain points they address, and the benefits they offer to their customers. This insight can inform various business strategies, including competitive analysis, sales enablement, partnership evaluation, and product development.