Behavioral profiles provide deep insights into a prospect's personality traits, communication preferences, and decision-making style based on DISC analysis and other psychographic markers.

Why does this insight matter?

Understanding a prospect's behavioral profile allows you to:

Match their preferred communication style
Trigger the right psychological responses
Optimize email structure and tone
Increase response rates through personality-based selling

Data Inputs

Our engine analyzes a rich variety of professional and digital signals to build accurate behavioral profiles.

At the professional level, we examine current and previous job titles, detailed job descriptions, career progression patterns, and company context including size and industry.

We also examine LinkedIn posts, YouTube appearances, and podcasts.

Insight Subtypes and Usage

Subtype: behavioralPersonalityType

API Controls:

Generate Content API:

{
  "enabledInsights": ["behavioralPersonalityType"],
  "disabledInsights": []
}

Generate Insights API:

{
  "insightSubtype": "behavioralPersonalityType"
}

Note: This subtype may appear automatically based on relevance unless explicitly controlled via these parameters.

Example Payload

{
  "insightType": "behavioralProfile",
  "discProfileType": {
    "traits": {
      "dominance": 8,
      "conscientiousness": 7
    },
    "communicationStyle": [
      "Use formal and professional tone",
      "Be concise and direct",
      "Blend emotion with logic",
      "Maintain neutral professionalism"
    ],
    "psychologicalTriggers": [
      "Leverage social proof",
      "Balance urgency with reassurance",
      "Highlight authority and credentials",
      "Include personal research"
    ],
    "emailOptimization": [
      "Direct calls-to-action",
      "Concise messaging",
      "Use visual structure"
    ]
  }
}