Behavioral Profile

Behavioral profiles help tailor outbound messaging by revealing how a prospect prefers to communicate and make decisions—based on DISC personality theory and other psychographic patterns.

Why This Insight Matters

Understanding a prospect's behavioral profile helps you:

Match tone, length, and style to their preferences
Trigger the right psychological motivators
Improve reply rates through personality-based messaging

How It's Built

This insight is inferred from:

Job titles, job descriptions, and career trajectory
Company context (industry, size, seniority)
Public content (LinkedIn posts, podcasts, YouTube, interviews)

Available Subtypes

Signal	Subtype Enum	Description
Behavioral personality type	`behavioralPersonalityType`	DISC-based personality profile and communication preferences

Response Fields

Core Fields

Field	Type	Example	Description
`insightType`	string	`"behavioralProfile"`	Type identifier
`insightSubtype`	string	`"behavioralPersonalityType"`	Subtype identifier

Resolution Fields

Field	Type	Example	Description
`contactEmail`	string	`"[email protected]"`	Contact's email address
`contactLinkedinUrl`	string	`"linkedin.com/in/john"`	Contact's LinkedIn URL
`companyUrl`	string	`"example.com"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/example"`	Company LinkedIn URL

DISC Traits

Field	Type	Example	Description
`discProfileType.traits.dominance`	integer	`8`	Dominance score (0-10)
`discProfileType.traits.influence`	integer	`4`	Influence score (0-10)
`discProfileType.traits.steadiness`	integer	`5`	Steadiness score (0-10)
`discProfileType.traits.conscientiousness`	integer	`7`	Conscientiousness score (0-10)

Communication Recommendations

Field	Type	Example	Description
`discProfileType.communicationStyle`	string[]	`["Use formal and professional tone", "Be concise and direct"]`	Tone and structure recommendations
`discProfileType.psychologicalTriggers`	string[]	`["Leverage social proof", "Highlight authority"]`	Effective persuasion techniques
`discProfileType.emailOptimization`	string[]	`["Direct calls-to-action", "Concise messaging"]`	Email formatting tips

Full JSON Response Example

{
  "insightType": "behavioralProfile",
  "insightSubtype": "behavioralPersonalityType",
  "contactEmail": "[email protected]",
  "contactLinkedinUrl": "linkedin.com/in/john",
  "companyUrl": "example.com",
  "companyLinkedinUrl": "linkedin.com/company/example",
  "discProfileType": {
    "traits": {
      "dominance": 8,
      "influence": 4,
      "steadiness": 5,
      "conscientiousness": 7
    },
    "communicationStyle": [
      "Use formal and professional tone",
      "Be concise and direct",
      "Blend emotion with logic",
      "Maintain neutral professionalism"
    ],
    "psychologicalTriggers": [
      "Leverage social proof",
      "Balance urgency with reassurance",
      "Highlight authority and credentials",
      "Include personal research"
    ],
    "emailOptimization": [
      "Direct calls-to-action",
      "Concise messaging",
      "Use visual structure"
    ]
  }
}

API Usage

Generate Content API

{
  "enabledInsights": ["behavioralPersonalityType"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "behavioralPersonalityType"
}

How Autobound Uses This

When generating content, Autobound automatically adjusts:

Tone — Formal vs. casual based on communication style
Length — Concise for high-D profiles, detailed for high-C profiles
CTAs — Direct for dominant personalities, softer for steady personalities
Structure — Bullet points for analytical types, narrative for influencers

Coverage

Refresh: Weekly
Coverage: 50-75% of contacts
Best for: Personalized outreach at scale, improving reply rates, AI email generation