Behavioral Profile

Behavioral profiles help tailor outbound messaging by revealing how a prospect prefers to communicate and make decisions—based on DISC personality theory and other psychographic patterns.

Why This Insight Matters

Understanding a prospect’s behavioral profile helps you:

• Match tone, length, and style to their preferences
• Trigger the right psychological motivators
• Improve reply rates through personality-based messaging

How It's Built

This insight is inferred from:

• Job titles, job descriptions, and career trajectory
• Company context (industry, size, seniority)
• Public content (LinkedIn posts, podcasts, YouTube, interviews)

API Integration

Generate Content API

{
  "enabledInsights": ["behavioralPersonalityType"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "behavioralPersonalityType"
}

Insight Subtype

behavioralPersonalityType

JSON Schema (Response Format)

{
  "insightType": "behavioralProfile",
  "insightSubtype": "behavioralPersonalityType",
  "discProfileType": {
    "traits": {
      "dominance": 0,
      "influence": 0,
      "steadiness": 0,
      "conscientiousness": 0
    },
    "communicationStyle": [
      "string"
    ],
    "psychologicalTriggers": [
      "string"
    ],
    "emailOptimization": [
      "string"
    ]
  }
}

Field definitions:

• insightType – Always "behavioralProfile"
• insightSubtype – Always "behavioralPersonalityType"
• discProfileType.traits – A numeric score (0–10) for each DISC trait
• communicationStyle – List of recommendations for tone, structure, and phrasing
• psychologicalTriggers – Techniques most likely to influence this personality
• emailOptimization – Tactics to improve message effectiveness (e.g. CTA structure, length, tone)

Example Response

{
  "insightType": "behavioralProfile",
  "insightSubtype": "behavioralPersonalityType",
  "discProfileType": {
    "traits": {
      "dominance": 8,
      "influence": 4,
      "steadiness": 5,
      "conscientiousness": 7
    },
    "communicationStyle": [
      "Use formal and professional tone",
      "Be concise and direct",
      "Blend emotion with logic",
      "Maintain neutral professionalism"
    ],
    "psychologicalTriggers": [
      "Leverage social proof",
      "Balance urgency with reassurance",
      "Highlight authority and credentials",
      "Include personal research"
    ],
    "emailOptimization": [
      "Direct calls-to-action",
      "Concise messaging",
      "Use visual structure"
    ]
  }
}

You can include or exclude this insight using the enabledInsights and disabledInsights controls in your request body. It's commonly used to adjust tone, length, and formatting of content dynamically.