Competitor News Event

Various news events on a prospect's competitor, including funding, product launches, M&A, etc.

The Competitor News Event insight provides information about significant events or news related to a contact's competitor, rather than the prospect's company themselves. This insight can be retrieved using the company's domain URL, the company's LinkedIn URL, the contact's LinkedIn URL, or the contact's email address.

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Note: the only current available parameters for generate-insights are contactEmail and contactLinkedinUrl.

• The system will pass back an array of insights, ranked by relevance.
• The below documentation still accurately covers our schema, and demonstrates what might exist in that array.
• Soon, you'll be able to specify certain insight types in your API request. Coming Q3 2024.

Retrieving Competitor News Event Insight

To retrieve the Competitor News Event insight using the Autobound Insights API, you need to make a POST request to the /generate-insights endpoint with the appropriate parameters..

Python

import requests

url = 'https://api.autobound.ai/api/external/generate-insights/v1.0.0'
headers = {
    'X-API-KEY': 'YOUR-API-KEY-HERE',
    'Content-Type': 'application/json'
}
data = {
    "contactEmail": "[email protected]",
    "contactLinkedinUrl": "https://www.linkedin.com/in/johndoe",
    "companyUrl": "https://www.example.com",
    "companyLinkedinUrl": "https://www.linkedin.com/company/example",
    # You can use either contactEmail, contactLinkedInUrl, companyUrl, or companyLinkedinUrl
    "insightType": "COMPETITOR_NEWS_EVENT"
}

response = requests.post(url, headers=headers, json=data)
print(response.text)

Response Format

The API will respond with the Competitor News Events insight in JSON format. The response will contain an array of objects, each representing a news event. Each object will have the following fields:

json

{
  "data": [
    {
      "company": "Autobound",
      "competitorCompany": "Regie.ai",
			// all other data is the same as the standard News Event insight
    }
  ]
}

Field Descriptions

• subtype (string): The subtype of the news event. Possible values include:
  • Acquisition
  • Asset sales/divestitures
  • Award
  • Closes office
  • Company buys assets
  • Company hires new leadership
  • Company makes investment
  • Decreases headcount
  • Developing new offering
  • Employee promoted to leadership role
  • Expands existing offices
  • Expands facilities
  • Files lawsuit
  • Funding
  • Increases headcount
  • Initial public offering (IPO)
  • Launched a new integration
  • Launches new offering
  • Left company
  • Merger
  • New customer
  • New or existing competitor
  • Opens new office
  • Opens new service location
  • Partnership
  • Recognition
  • Retires
  • Vulnerability problems
• company (string): The name of the contact's company.
• competitorCompany (string): The name of the company that is competitive with the contact's company. This is the company associated with the news event.
• articleTitle (string): The title of the news article.
• articleBrief (string): A brief summary or excerpt of the news article.
• articleBody (string): The full body or content of the news article.
• articleSource (string): The source or publication where the news article was found.
• dateFound (string): The date and time when the news article was found, in ISO 8601 format.
• title (string): The title or headline of the news event.
• url (string): The URL of the news article.
• publishedDate (string): The date and time when the news article was published, in ISO 8601 format.

Use Cases

The News Events insight is valuable for various use cases, such as:

• Competitive Intelligence: Monitor news events related to competitors to stay informed about their activities, product launches, partnerships, and other significant developments. This information can help you anticipate market changes, identify potential threats or opportunities, and adjust your strategies accordingly.
• Sales Enablement: Provide sales teams with relevant news events about their target accounts or prospects. This information can be used to personalize outreach, demonstrate industry knowledge, and engage in timely and relevant conversations with potential customers.
• Investor Relations: Track news events related to your own company or portfolio companies to stay informed about their public announcements, milestones, and achievements. This information can be used to communicate with investors, stakeholders, and the media, as well as to monitor the perception and reputation of the company.
• Partnership Opportunities: Identify potential partnership opportunities by monitoring news events related to companies in your industry or ecosystem. News about product launches, expansions, or strategic initiatives can indicate areas where collaboration or synergies may be possible.
• Market Research: Analyze news events across multiple companies or an entire industry to identify trends, patterns, and emerging themes. This information can help inform market research, product development, and strategic decision-making.
• Thought Leadership: Leverage news events to create thought leadership content, such as blog posts, articles, or social media updates. By providing timely and insightful commentary on industry news and developments, you can establish your company or individuals as experts and thought leaders in your field.

By leveraging the News Events insight, you can stay informed about significant developments and activities related to companies of interest, enabling you to make data-driven decisions, identify opportunities, and engage in relevant and timely interactions with customers, partners, and stakeholders.