Employee Breakdown and Growth
Various news events on a prospect's competitor, including funding, product launches, M&A, etc.
The Employee Breakdown & Growth insight provides detailed information about a company's departmental composition, headcount distribution, and growth patterns over time, offering valuable metrics that reveal organizational priorities and expansion strategies.
Why does this insight matter?
- Reveals company priorities through departmental investment and growth patterns
- Identifies expansion focus areas by highlighting which teams are growing fastest
- Shows organizational shifts through declining departments vs. accelerating ones
- Provides context for solutions by revealing where the company is allocating resources
- Creates natural conversation starters based on observable business trends
Example Payload
{
"company": {
"metrics": {
"growth": {
"sixMonth": 3,
"oneYear": 7,
"twoYear": 9
},
"organization": {
"headCount": 579336,
"yearFounded": 1995
},
"headcountByDepartment": {
"engineering": 144558,
"informationTechnology": 94225,
"businessDevelopment": 61616,
"operations": 44699,
"finance": 21197,
"consulting": 19187,
"customerSuccessAndSupport": 18184,
"humanResources": 16914,
"programAndProjectManagement": 16802,
"qualityAssurance": 14608,
"sales": 14451,
"research": 12146,
"accounting": 12145,
"administrative": 12061,
"communityAndSocialServices": 7738,
"marketing": 5446,
"artsAndDesign": 5289,
"education": 5003,
"mediaAndCommunication": 2807,
"legal": 2692,
"purchasing": 2562,
"healthcareServices": 2093,
"militaryAndProtectiveServices": 1896,
"productManagement": 1740,
"entrepreneurship": 573,
"realEstate": 424
},
"1yearGrowthByDepartment": {
"communityAndSocialServices": 31,
"sales": 24,
"education": 22,
"entrepreneurship": 21,
"administrative": 19,
"healthcareServices": 18,
"businessDevelopment": 13,
"artsAndDesign": 10,
"research": 9,
"customerSuccessAndSupport": 9,
"accounting": 8,
"mediaAndCommunication": 8,
"marketing": 6,
"operations": 5,
"legal": 4,
"finance": 4,
"engineering": 4,
"humanResources": 4,
"consulting": 3,
"purchasing": 3,
"informationTechnology": 3,
"militaryAndProtectiveServices": 3,
"qualityAssurance": 2,
"programAndProjectManagement": 2,
"realEstate": 1,
"productManagement": -3
}
},
"analysis": {
"summary": "Massive company showing slow but steady growth.",
"insight": "The company is experiencing slow but steady growth, increasing from 7% to 9% to 3% over the last two years. With a very large headcount (~579k), this suggests a mature organization where significant growth is difficult to achieve."
}
}
}
Example Output
"Incredible to see headcount grow 20% 10 years in with 4,500 employees to start... super impressive."
Updated 26 days ago