Guides

Employee Breakdown and Growth

Various news events on a prospect's competitor, including funding, product launches, M&A, etc.

The Employee Breakdown & Growth insight provides detailed information about a company's departmental composition, headcount distribution, and growth patterns over time, offering valuable metrics that reveal organizational priorities and expansion strategies.


Why does this insight matter?

  • Reveals company priorities through departmental investment and growth patterns
  • Identifies expansion focus areas by highlighting which teams are growing fastest
  • Shows organizational shifts through declining departments vs. accelerating ones
  • Provides context for solutions by revealing where the company is allocating resources
  • Creates natural conversation starters based on observable business trends

Example Payload

{
  "company": {
    "metrics": {
      "growth": {
        "sixMonth": 3,
        "oneYear": 7,
        "twoYear": 9
      },
      "organization": {
        "headCount": 579336,
        "yearFounded": 1995
      },
      "headcountByDepartment": {
        "engineering": 144558,
        "informationTechnology": 94225,
        "businessDevelopment": 61616,
        "operations": 44699,
        "finance": 21197,
        "consulting": 19187,
        "customerSuccessAndSupport": 18184,
        "humanResources": 16914,
        "programAndProjectManagement": 16802,
        "qualityAssurance": 14608,
        "sales": 14451,
        "research": 12146,
        "accounting": 12145,
        "administrative": 12061,
        "communityAndSocialServices": 7738,
        "marketing": 5446,
        "artsAndDesign": 5289,
        "education": 5003,
        "mediaAndCommunication": 2807,
        "legal": 2692,
        "purchasing": 2562,
        "healthcareServices": 2093,
        "militaryAndProtectiveServices": 1896,
        "productManagement": 1740,
        "entrepreneurship": 573,
        "realEstate": 424
      },
      "1yearGrowthByDepartment": {
        "communityAndSocialServices": 31,
        "sales": 24,
        "education": 22,
        "entrepreneurship": 21,
        "administrative": 19,
        "healthcareServices": 18,
        "businessDevelopment": 13,
        "artsAndDesign": 10,
        "research": 9,
        "customerSuccessAndSupport": 9,
        "accounting": 8,
        "mediaAndCommunication": 8,
        "marketing": 6,
        "operations": 5,
        "legal": 4,
        "finance": 4,
        "engineering": 4,
        "humanResources": 4,
        "consulting": 3,
        "purchasing": 3,
        "informationTechnology": 3,
        "militaryAndProtectiveServices": 3,
        "qualityAssurance": 2,
        "programAndProjectManagement": 2,
        "realEstate": 1,
        "productManagement": -3
      }
    },
    "analysis": {
      "summary": "Massive company showing slow but steady growth.",
      "insight": "The company is experiencing slow but steady growth, increasing from 7% to 9% to 3% over the last two years. With a very large headcount (~579k), this suggests a mature organization where significant growth is difficult to achieve."
    }
  }
}

Example Output

"Incredible to see headcount grow 20% 10 years in with 4,500 employees to start... super impressive."