YouTube

Overview

YouTube Mentions surface when prospects appear in, are mentioned in, or engage with video content—including reviews of your product or competitors.

We search YouTube for prospect names, company mentions, and product references across 4M+ contacts, then classify matches into 9 subtypes (video appearance, company mention, competitor discussion, product review, comment activity). Each signal includes video title, channel, view/comment counts, publication date, and relevant snippets from the description or transcript.

Available Subtypes

Signal	Subtype Enum	Description
Mentioned in YouTube video	`socialMediaProspectMentionedInYoutubeVideo`	Prospect was mentioned in a YouTube video
Mentioned your company in video	`socialMediaProspectMentionedYourCompanyInYoutubeVideo`	Prospect mentioned your company in a YouTube video
Mentioned competitor in video	`socialMediaProspectMentionedCompetitorInYoutubeVideo`	Prospect mentioned a competitor in a YouTube video
Posted review of your company	`socialMediaProspectPostedYoutubeReviewOfYourCompany`	Prospect posted a YouTube video reviewing your company
Posted review of competitor	`socialMediaProspectPostedYoutubeReviewOfCompetitor`	Prospect posted a YouTube video reviewing a competitor
Discussed your company's product	`socialMediaProspectDiscussedYourCompanyProductOnYoutube`	Prospect discussed your company's product on YouTube
Discussed competitor's product	`socialMediaProspectDiscussedCompetitorProductOnYoutube`	Prospect discussed competitor's product on YouTube
Commented on video mentioning your company	`socialMediaProspectCommentedOnYoutubeVideoMentioningYourCompany`	Prospect commented on a YouTube video mentioning your company
Commented on video mentioning competitor	`socialMediaProspectCommentedOnYoutubeVideoMentioningCompetitor`	Prospect commented on a YouTube video mentioning a competitor

Response Fields

Core Fields

Field	Type	Example	Description
`insightType`	string	`"youtubeMentions"`	Type of insight
`appearances`	array	—	Array of video appearance objects

Video Appearance Object

Field	Type	Example	Description
`appearances[].title`	string	`"The Future of Sales Tech..."`	Video title
`appearances[].videoLink`	string	`"https://www.youtube.com/watch?v=abc123"`	Link to video
`appearances[].channelTitle`	string	`"SalesInnovators"`	YouTube channel name
`appearances[].publishedAt`	string	`"2023-10-15"`	When video was published
`appearances[].snippet`	string	`"In this keynote, Sarah discusses..."`	Video description or excerpt

Video Metrics

Field	Type	Example	Description
`appearances[].metrics.viewCount`	string	`"1,234"`	Number of views
`appearances[].metrics.commentCount`	string	`"45"`	Number of comments

Resolution Fields

Field	Type	Example	Description
`contactEmail`	string	`"[email protected]"`	Contact's email address
`contactLinkedinUrl`	string	`"linkedin.com/in/sarah"`	Contact's LinkedIn URL
`companyUrl`	string	`"example.com"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/example"`	Company LinkedIn URL

Full JSON Response Example

{
  "insightType": "youtubeMentions",
  "contactEmail": "[email protected]",
  "contactLinkedinUrl": "linkedin.com/in/sarah",
  "companyUrl": "example.com",
  "companyLinkedinUrl": "linkedin.com/company/example",
  "appearances": [
    {
      "title": "The Future of Sales Tech: AI and Personalization",
      "videoLink": "https://www.youtube.com/watch?v=abc123",
      "channelTitle": "SalesInnovators",
      "publishedAt": "2023-10-15",
      "metrics": {
        "viewCount": "1,234",
        "commentCount": "45"
      },
      "snippet": "In this keynote, Sarah discusses the challenges of scaling personalization while maintaining authenticity in enterprise sales..."
    }
  ]
}

API Usage

Generate Content API

{
  "enabledInsights": ["socialMediaProspectMentionedInYoutubeVideo"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "socialMediaProspectMentionedInYoutubeVideo"
}

Example Output

"Great points in the SalesInnovators keynote about maintaining authenticity while scaling outreach—easier said than done! Would love to share how we're helping teams tackle that exact challenge."

Coverage

Refresh: Weekly to Monthly
Coverage: 1-5% of contacts
Best for: Executive outreach, thought leadership engagement, industry influencer targeting