Generating Content
Getting started with content generation
We've designed our API to minimize the work needed to build an enterprise-grade AI writer.
To make a request, all you need to pass in is the ID (email or LinkedIn URL) of the user and the prospect.
import requests
url = 'https://api.autobound.ai/api/external/generate-content/v3.4'
headers = {
'X-API-KEY': 'YOUR-API-KEY-HERE',
'Content-Type': 'application/json'
}
data = {
"contactEmail": "[email protected]",
"userEmail": "[email protected]",
"contentType": "email"
}
response = requests.post(url, headers=headers, json=data)
print(response.text)
The above will return a hyper-personalized email in seconds! Here's what was generated with the request above.
Subject: Podcast with Auren / James Roth's success
Hi Henry,
Caught your podcast with Auren on building ZoomInfo—love the growth story.
Recognizing stagnant growth (saw -5% revenue in the earnings call) and the hyper-competitive space you're in (HubSpot is moving fast), are you and James confident in your SDRs’ processes for pipeline generation?
Every CRO we meet with is struggling to get their SDRs to conduct better research and personalization... and with inboxes more flooded than ever (340B emails sent daily), every email needs to be A+.
We've built an engine that auto-generates hyper-personalized emails based on SEC filings, 10-Ks, podcast mentions, LinkedIn posts, tech used, shared experiences, and more—60-120x faster than your #1 SDR.
Open to exploring how we could ensure you have the pipeline needed to beat next year's revenue forecast?
Best,
Daniel
This email was generated by aggregating ranked insights from key sources like SEC filings, 10-K reports, LinkedIn posts, and recent podcasts.
Details on ZoomInfo's growth, revenue trends, and leadership, enable the email to directly address potential challenges for Henry’s SDR team in a competitive market.
Here's what the payload looked like. The email subject and body can be found in contentList.
{
"type": "email",
"contactEmail": "[email protected]",
"contactCompanyName": "Zoominfo",
"contactJobTitle": "CEO",
"contactLinkedinUrl": "linkedin.com/sales/lead/ACoAAAGLv2cBemFAXS6FCJ_cWaxs6gLNpcbFsgM",
"contentList": [
{
"subject": "Supercharging ZoomInfo's outreach efficiency",
"modelUsed": "opus",
"subject": "Subject: Supercharging ZoomInfo's outreach efficiency",
"content": "Hi Henry,\n\nCaught your podcast with Auren on building ZoomInfo - love the growth story.\n\nRecognizing stagnant growth (saw -5% revenue in earnings call) and the hyper-competitive space you're in (Hubspot is moving fast), are you and James confident in your SDRs processes for pipeline generation?\n\nEvery CRO we meet with is struggling to get their SDRs to conduct better research and personalization...\n\nand with inboxes more flooded than ever (340B emails sent daily), every email needs to be A+.\n\nWe've built an engine that auto-generates hyper-personalized emails based on SEC filings, 10ks, podcast mentions, linkedin posts, tech-used, shared experiences and more. 60-120x faster than your #1 SDR.\n\nOpen to exploring how we could ensure you have the pipeline needed to beat next year's revenue forecast?\n\nBest,\nDaniel",
"contentItemId": "1c499f1c-845b-4321-a817-423a377c69fd",
"insightsUsed": [
{
"insightId": "a95080c2-92a9-4592-a115-049d2b520496",
"name": "10K: Investing in sales productivity",
"type": "10-K: Sales & Marketing",
"subType": "Investing in sales productivity",
"metaData": {
"summary": "ZoomInfo continues to invest in sales and marketing capacity to enable future growth.",
"excerpts": "We anticipate that we will continue to invest in sales and marketing capacity to enable future growth.",
"filingUrl": "https://www.sec.gov/Archives/edgar/data/1794515/000179451524000016/0001794515-24-000016-index.htm",
"periodOfReport": "2023-12-31T00:00:00.000Z"
},
"score": 195
},
{
"insightId": "cb904115-1d3d-48ef-b802-256ad48d8b02",
"name": "Key SDR + Leadership Contacts",
"type": "businessModel",
"subType": "keyStakeholders",
"description": "<p>Name: James Roth, CRO at ZoomInfo\nhttps://www.linkedin.com/in/james-roth-3a913b51/</p><p><br class=\"ProseMirror-trailingBreak\"></p><p>Current SDR search results: 10\nWilliam Hayden, Sales Development Representative at ZoomInfo\nCity: \nhttps://www.linkedin.com/in/william-hayden-38109476/\n\nTim Sucala, bdr at ZoomInfo\nCity: citrus heights\nhttps://www.linkedin.com/in/tim-sucala-839568256/\n\nTaylor Evans, SDR\nCity: newport beach\nhttps://www.linkedin.com/in/taylorevans7471/\n\nJack Wheeler, Sales Development Representative at Zoominfo \nCity: wickford\nhttps://www.linkedin.com/in/wheeler-jack/\n\nNicholas Lisowski, SDR @ Zoominfo\nCity: freehold\nhttps://www.linkedin.com/in/nicholas-lisowski-79865b114/\n\nAnil K., SDR | ZoomInfo\nCity: new delhi\nhttps://www.linkedin.com/in/anil-k-81b3612a/\n\nTony Mcfayden, SDR at ZoomInfo\nCity: dedham\nhttps://www.linkedin.com/in/tony-mcfayden-95b137242/\n\nAndrew Gurciullo, SDR at ZoomInfo\nCity: manchester\nhttps://www.linkedin.com/in/andrew-gurciullo-44aa60218/\n\nManoj Sharma, SDR at ZoomInfo\nCity: \nhttps://www.linkedin.com/in/manoj-sharma-088635266/\n\nAbraham Lundy, SDR at ZoomInfo\nCity: dedham\nhttps://www.linkedin.com/in/abraham-lundy-3836271b7/\n\n</p>",
"metaData": {
"SDR": "Current SDR search results: 10\nWilliam Hayden, Sales Development Representative at ZoomInfo\nCity: \nhttps://www.linkedin.com/in/william-hayden-38109476/\n\nTim Sucala, bdr at ZoomInfo\nCity: citrus heights\nhttps://www.linkedin.com/in/tim-sucala-839568256/\n\nTaylor Evans, SDR\nCity: newport beach\nhttps://www.linkedin.com/in/taylorevans7471/\n\nJack Wheeler, Sales Development Representative at Zoominfo \nCity: wickford\nhttps://www.linkedin.com/in/wheeler-jack/\n\nNicholas Lisowski, SDR @ Zoominfo\nCity: freehold\nhttps://www.linkedin.com/in/nicholas-lisowski-79865b114/\n\nAnil K., SDR | ZoomInfo\nCity: new delhi\nhttps://www.linkedin.com/in/anil-k-81b3612a/\n\nTony Mcfayden, SDR at ZoomInfo\nCity: dedham\nhttps://www.linkedin.com/in/tony-mcfayden-95b137242/\n\nAndrew Gurciullo, SDR at ZoomInfo\nCity: manchester\nhttps://www.linkedin.com/in/andrew-gurciullo-44aa60218/\n\nManoj Sharma, SDR at ZoomInfo\nCity: \nhttps://www.linkedin.com/in/manoj-sharma-088635266/\n\nAbraham Lundy, SDR at ZoomInfo\nCity: dedham\nhttps://www.linkedin.com/in/abraham-lundy-3836271b7/\n\n",
"CEO": "Name: James Roth, CRO at ZoomInfo\nhttps://www.linkedin.com/in/james-roth-3a913b51/",
"title": "SDRs and CEO names"
},
"score": 182
},
{
"insightId": "987fea93-b711-49d0-8a6c-7a793b2aaf22",
"name": "Appeared in Youtube video",
"type": "socialMedia",
"subType": "youtube",
"metaData": {
"title": "Henry Schuck (CEO of ZoomInfo): Building A Billion Dollar Data Company",
"imageUrl": "https://i.ytimg.com/vi/-WkynIAKVAU/default.jpg",
"videoLink": "https://www.youtube.com/watch?v=-WkynIAKVAU",
"viewCount": "1553",
"description": "Henry Schuck, CEO of ZoomInfo (NASDAQ: ZI), talks with World of DaaS host Auren Hoffman. ZoomInfo is a $17 billion market cap B2B data company and one of the only billion dollar data companies that have been created in the last 20 years. Auren and Henry cover how ZoomInfo differentiated itself in a crowded market, how to build an application layer on top of a data platform, ZoomInfo's unique acquisition strategy, and more.\n\nWorld of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts\n\nYou can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren\n\nTop podcast episodes:\nhttps://www.youtube.com/watch?v=UP3A6kz2fkw\nhttps://www.youtube.com/watch?v=QL6BgXUcb_0\nhttps://www.youtube.com/watch?v=lKzwNXeBgjQ\nhttps://www.youtube.com/watch?v=7t_W2TcGUZk\nhttps://www.youtube.com/watch?v=Onkv42L2B8c\nhttps://www.youtube.com/watch?v=uy8LH2WK94M\nhttps://www.youtube.com/watch?v=zsMvGZmW9MI\nhttps://www.youtube.com/watch?v=-WkynIAKVAU\n\nRecent podcast episodes:\nhttps://www.youtube.com/watch?v=7mW8r0iwGzM\nhttps://www.youtube.com/watch?v=sOfWnBcBdPY\nhttps://www.youtube.com/watch?v=cj5Id2stc28\nhttps://www.youtube.com/watch?v=pgVoZmmez1o\nhttps://www.youtube.com/watch?v=_qhaJO4EFEI\nhttps://www.youtube.com/watch?v=hOsJhLL50qY\nhttps://www.youtube.com/watch?v=jyo1rF4iEZ4\nhttps://www.youtube.com/watch?v=p4XBbP1-MSA",
"publishedAt": "2021-07-14T09:00:00Z",
"channelTitle": "World of DaaS with Auren Hoffman",
"commentCount": "3",
"howLongAgoPublished": "3 years ago"
},
"score": 156
},
{
"insightId": "2563d09f-ebd4-471e-a820-eacf47ed72dd",
"name": "LinkedIn Posts",
"type": "linkedin",
"subType": "linkedInPost",
"metaData": {
"text": "Let’s say you only had 15 minutes to prepare for a customer meeting. Could you still crush the call?To test this we had two of our best account managers, Karen H. and Jessica Richissin, go head to head in a contest. The catch: Karen had to prepare manually while Jess used AI tools to help her.Watch the video and find out how they did....",
"numberOfLikes": 1162,
"postUrl": "https://www.linkedin.com/posts/hschuck_lets-say-you-only-had-15-minutes-to-prepare-activity-7244767124383047680-GyWV?utm_source=combined_share_message&utm_medium=member_ios",
"postedDate": "1 month ago"
},
"score": 152
},
{
"insightId": "987fea93-b711-49d0-8a6c-7a793b2aaf97",
"name": "Appeared in podcast",
"type": "podcast",
"subType": "podcast",
"metaData": {
"title": "Henry Schuck (CEO of ZoomInfo): Building A Billion Dollar Data ... - Apple",
"snippet": "Henry Schuck, CEO of ZoomInfo (NASDAQ: ZI), talks with World of DaaS host Auren Hoffman. ZoomInfo is a $17 billion market cap B2B data company and one of the only billion dollar data companies that have been created in the last 20 years.",
"website": "https://podcasts.apple.com/us/podcast/henry-schuck-ceo-of-zoominfo-building-a-billion/id1570644971?i=1000528838392"
},
"score": 131
},
{
"insightId": "42dbb982-e539-4497-b78f-e10fcca69521",
"name": "About me",
"description": "Insights from the prospect's personal bio, offering a glimpse into their professional narrative.",
"type": "linkedin",
"subType": "aboutMe",
"metaData": {
"aboutMe": "Henry Schuck is the founder and CEO of ZoomInfo, (NASDAQ:ZI) a Go-To-Market Intelligence Solution for more than 30,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance."
},
"score": 121
},
{
"insightId": "914db06c-769d-4206-9c2d-461d1839864e",
"name": "Job description",
"description": "The prospect's current role and responsibilities, useful for identifying key pain points.",
"type": "linkedin",
"subType": "jobDescription",
"metaData": {
"jobDescription": "Supporting the go-to-market operations of 35,000+ customers worldwide with the world's deepest, most accurate platform of software, data, and insights. We're changing the way every company goes to market, the way sales reps engage with buyers, the way marketing targets, the way HR recruits - it's changing everyday and we're a driving force of that change."
},
"score": 105
},
{
"insightId": "318fea93-b711-49d0-8a6c-7a793b2aaf97",
"name": "Significantly missed investor expectations in last earnings announcement",
"description": "Falling short of investor expectations in the latest earnings report may indicate underlying business challenges or market misalignment.",
"type": "financial",
"subType": "significantlyMissed",
"metaData": {
"surprisePercentage": "-128.5652%",
"financialContent": "Last quarter's surprisePercentage was -128.5652%. When a company's surprisePercentage falls below -25%, it indicates a significant deviation from investor expectations in their last earnings announcement. This could signal a variety of underlying issues such as poor financial management, unexpected market changes, or operational inefficiencies. In such situations, solutions that can help improve financial forecasting, streamline operations, or adapt to market changes could be particularly valuable. This presents an opportunity to engage in a conversation about how they can better meet investor expectations in the future.",
"title": "Significantly missed investor expectations in last earnings announcement"
},
"score": 98
},
{
"insightId": "798fea93-b711-49d0-8a6c-7a793b2aaf97",
"name": "Negative quarterly revenue growth",
"description": "A decline in quarterly revenue growth can be a warning sign, potentially leading to budget reevaluation and a focus on cost efficiency.",
"type": "financial",
"subType": "negativeGrowth",
"metaData": {
"quarterlyRevenueGrowthYOY": "-5.50%",
"financialContent": "Last quarter's YOY quarterly revenue growth was -5.50%. When the Year-Over-Year Quarterly Revenue Growth dips below zero, it's a clear sign of Negative Quarterly Revenue Growth. This situation can be a significant pain point for companies, as it may indicate a decline in sales, customer base, or market share. It could also suggest issues with product relevance, pricing strategy, or competitive positioning.\n\nIn such a scenario, value propositions that focus on cost-efficiency, boosting sales, expanding customer reach, or enhancing product value could resonate strongly. It's crucial to understand the underlying causes of this negative growth to tailor your approach effectively."
},
"score": 90
},
{
"insightId": "6eb70a5e-3155-4aef-ada0-610f9a894bf5",
"name": "Hiring Account Executives",
"type": "jobOpening",
"subType": "jobOpening",
"variables": {
"name": "Hiring Account Executives"
},
"talkingPoints": "- Your sales team is growing, but new AE's likely won't become productive for many months. They need to learn your messaging and learn how to position your offering to various personas, differentiating messaging based on pain points and value, while tying it into the research they do. Most new AE's I talk to really struggle with prospecting however they are required to do it to be a good AE. Training them is also very time-consuming.\n- Autobound's AI Email Writer crafts hyper-personalized emails 60-120x faster than the average seller, so your AEs can hit the ground running on day one.\n- Our platform integrates with your existing tools like Outreach and Salesforce, while learning each rep's unique writing style, to ensure the emails are authentic and on-brand.\n- With Autobound, you'll see reply rates soar by 2-3x, more qualified opportunities created, and revenue growth accelerated - all while reducing AE ramp time.\n\n###\nCall out how many they are hiring when incorporating into the output",
"quantity": 2,
"jobPosting": [
"New Business Account Executive - London, United Kingdom",
"Account Executive - ZI Operations - Waltham, Massachusetts, United States"
],
"metadata": [
{
"title": "New Business Account Executive",
"lastSeenAt": "2024-11-01T11:37:20Z",
"location": "London, United Kingdom",
"url": "https://www.zoominfo.com/about/careers?gh_jid=7642967002"
},
{
"title": "Account Executive - ZI Operations",
"lastSeenAt": "2024-10-11T19:08:35Z",
"location": "Waltham, Massachusetts, United States",
"url": "https://www.zoominfo.com/about/careers?gh_jid=7634185002"
}
],
"score": 90
}
],
"valuePropsUsed": [
{
"type": "default",
"valuePropId": "a07ecf19-fad0-40fb-a4c1-d9bb522d046a",
"name": "Company Description",
"content": "Supercharge your sales emails with Autobound, the AI-powered platform for hyper-personalized outreach. Boost reply rates, integrate with your favorite tools, and sell smarter. Try it free today!"
}
],
"salesAssetsUsed": [
{
"name": "ai_email_writer",
"salesAssetId": "a07ecf19-fad0-40fb-a4c1-d9bb522d046a",
"text": "Autobound's AI Email Writer enables the creation of hyper-personalized emails at a speed 60-120x faster than the average seller. The platform offers a Google Chrome AI Email Assistant that suggests A+ email content within your workflow, including platforms like Outreach, LinkedIn, and Gmail. Autobound learns your writing style and integrates your value propositions, win stories, and persona/competitor-specific value props into personalized emails. Users can craft thousands of personalized emails simultaneously using insights from news events, social media activity, technologies used, and more. Autobound integrates with popular sales and communication tools such as Outreach, Salesloft, Gmail, and LinkedIn, enhancing outreach efforts with hyper-personalized messaging. The platform is designed to significantly reduce the time spent researching prospects and crafting personalized emails, increasing efficiency for sellers. https://www.autobound.ai/ai-email-writer"
}
]
}
]
}
To ensure the right seller value prop is used, we've built a dataset of every company's buyer personas, products, value props, etc. You can also pass in additional information, a specific value prop, & other data through robust parameters.
Fallback parameters also exist (like company URL) to improve insight resolution if you don't have emails or LinkedIn URLs for both the user and prospect.
Updated 5 days ago
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