Prospect Competitor is Your Customer

Get a prospect’s competitor as a customer programmatically to showcase relevant success stories, build credibility, and position your solution as a proven choice within their competitive landscape.

This insight identifies when one of your current customers is a competitor of the prospect, enabling you to highlight relevant success stories, demonstrate industry expertise, and position your solution as a proven choice within the competitor’s space.

Why this Insight Matters

• Establish credibility by referencing successful implementations for a direct competitor
• Demonstrates industry expertise with similar clients, reinforcing your solution’s relevance
• Provides a competitive advantage by showcasing measurable impact with a known rival

Example Payload

JSON

[
  {
    "friendlyNames": "Adobe",
    "quantityOfMatches": 1
  }
]

Example Content

"Hubspot—one of your competitors—is using our platform to drive growth. Worth exploring if we can do the same for Salesforce?"

In the example, referencing HubSpot’s success urges the prospect at Salesforce to consider exploring more, given their competitor is finding success.