Customers

This insight reveals a prospect's customers, allowing you to mention key wins by name and strengthen your messaging.

Additionally, having customer data on your sales user helps surface the most relevant win stories in suggested messaging or account strategies, aligning your approach with proven successes.

Requires Seller Context (API Only)

The prospectsCompetitorIsYourCustomer subtype compares your customer list against the prospect's competitors.

When calling the API, include userEmail or userCompanyUrl to identify the seller:

See API Parameters

Why This Insight Matters

Enables you to reference notable customers directly, establishing credibility with industry peers or competitors
Strengthens personalization by aligning messaging with proven success stories in the prospect's industry
Allows for tailored account strategies that resonate with the prospect's existing client base
Establish credibility by referencing successful implementations for a direct competitor
Provides a competitive advantage by showcasing measurable impact with a known rival

Available Subtypes

Signal	Subtype Enum	Description
Customer relationships	`customerRelationship`	Known customer relationships for a company
Prospect's competitor is your customer	`prospectsCompetitorIsYourCustomer`	When your customer is a competitor of the prospect

Subtype: customerRelationship

Known customer relationships for a company, enabling you to reference notable clients.

Response Fields

Core Fields

Field	Type	Example	Description
`data`	array	—	Array of customer relationship objects

Customer Object

Field	Type	Example	Description
`data[].userCompanyName`	string	`"Amdocs"`	Your company name
`data[].connectionCompanyName`	string	`"Altice"`	Customer company name
`data[].website`	string	`"https://www.alticeusa.com/"`	Customer website
`data[].connectionType`	string	`"customer"`	Type of relationship
`data[].ticker`	string	`"ATUS"`	Stock ticker (if public)
`data[].firstSeen`	string	`"2022-03-15T09:30:00Z"`	When first detected
`data[].lastSeen`	string	`"2023-06-08T14:45:00Z"`	When last confirmed
`data[].logoUrl`	string	`"https://www.verizon.com/logo.png"`	Customer logo URL
`data[].sourceUrl`	string	`"https://news.verizon.com/..."`	Evidence source
`data[].sourceCategory`	string	`"Press Release"`	Category of source

Full JSON Response Example

{
  "data": [
    {
      "userCompanyName": "Amdocs",
      "connectionCompanyName": "Altice",
      "website": "https://www.alticeusa.com/",
      "connectionType": "customer",
      "ticker": "ATUS",
      "firstSeen": "2022-03-15T09:30:00Z",
      "lastSeen": "2023-06-08T14:45:00Z",
      "logoUrl": null,
      "sourceUrl": null,
      "sourceCategory": null
    },
    {
      "userCompanyName": "Amdocs",
      "connectionCompanyName": "Verizon",
      "website": "https://www.verizon.com/",
      "connectionType": "customer",
      "ticker": "VZ",
      "firstSeen": "2021-10-12T10:00:00Z",
      "lastSeen": "2023-07-20T16:00:00Z",
      "logoUrl": "https://www.verizon.com/logo.png",
      "sourceUrl": "https://news.verizon.com/press-release",
      "sourceCategory": "Press Release"
    }
  ]
}

Example Output

Example 1: Expressing Interest in Prospect's Impressive Customer List

"Amazing to see you've landed Altice and Verizon as clients. Want to see if our AI platform can help you win more similar customers?"

Example 2: Positioning a Relevant Customer as a Win Story Based on Prospect's Industry

"We helped T-Mobile increase revenue by 15% by reducing prospecting time 15x. Open to exploring if we can do the same for Verizon?"

Subtype: prospectsCompetitorIsYourCustomer

Identifies when one of your current customers is a competitor of the prospect, enabling you to highlight relevant success stories and demonstrate industry expertise.

Response Fields

Field	Type	Example	Description
`friendlyNames`	string	`"Adobe"`	Name of the competitor that is your customer
`quantityOfMatches`	number	`1`	Number of matching competitor-customers

Full JSON Response Example

[
  {
    "friendlyNames": "Adobe",
    "quantityOfMatches": 1
  }
]

Example Output

"Hubspot—one of your competitors—is using our platform to drive growth. Worth exploring if we can do the same for Salesforce?"

In this example, referencing HubSpot's success urges the prospect at Salesforce to consider exploring more, given their competitor is finding success.

API Usage

Generate Content API

{
  "enabledInsights": ["customerRelationship"],
  "disabledInsights": []
}

Or for the competitor insight:

{
  "enabledInsights": ["prospectsCompetitorIsYourCustomer"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "customerRelationship"
}

{
  "insightSubtype": "prospectsCompetitorIsYourCustomer"
}

Coverage

Refresh: Weekly
Coverage: 25-50% of companies
Best for: Case study targeting, industry-based selling, social proof messaging