This insight is important because it reveals a prospect’s customers, allowing you to mention key wins by name and strengthen your messaging.

Additionally, having customer data on your sales user helps surface the most relevant win stories in suggested messaging or account strategies, aligning your approach with proven successes.

Why does this insight matter?

Enables you to reference notable customers directly, establishing credibility with industry peers or competitors
Strengthens personalization by aligning messaging with proven success stories in the prospect's industry
Allows for tailored account strategies that resonate with the prospect's existing client base

Example Payload

{
  "data": [
    {
      "userCompanyName": "Amdocs",
      "connectionCompanyName": "Altice",
      "website": "https://www.alticeusa.com/",
      "connectionType": "customer",
      "ticker": "ATUS",
      "firstSeen": "2022-03-15T09:30:00Z",
      "lastSeen": "2023-06-08T14:45:00Z",
      "logoUrl": null,
      "sourceUrl": null,
      "sourceCategory": null
    },
    {
      "userCompanyName": "Amdocs",
      "connectionCompanyName": "Verizon",
      "website": "https://www.verizon.com/",
      "connectionType": "customer",
      "ticker": "VZ",
      "firstSeen": "2021-10-12T10:00:00Z",
      "lastSeen": "2023-07-20T16:00:00Z",
      "logoUrl": "https://www.verizon.com/logo.png",
      "sourceUrl": "https://news.verizon.com/press-release",
      "sourceCategory": "Press Release"
    }
  ]
}

Example Usage in Email

Example 1: Expressing Interest in Prospect’s Impressive Customer List

"Amazing to see you've landed Altice and Verizon as clients. Want to see if our AI platform can help you win more similar customers?

Example 2: Positioning a Relevant Customer as a Win Story Based on Prospect’s Industry

"We helped T-Mobile increase revenue by 15% by reducing prospecting time 15x. Open to exploring if we can do the same for Verizon?

One example expresses admiration for the prospect's clients and offers support in winning more, while the other highlights a relevant customer success story to showcase proven results in the same industry.