Colleague's Prev Company is Your Customer

When a prospect's colleague previously worked at one of your customer companies, it creates a powerful social proof opportunity. This insight enables you to reference successful implementations that their trusted colleagues have experienced firsthand.

Requires Seller Context (API Only)

This insight compares your customer list against the prospect's colleagues' work history.

When calling the API, include userEmail or userCompanyUrl to identify the seller:

See API Parameters

Why This Insight Matters

Leverages existing trust between colleagues
Provides credible internal reference points
Creates natural warm introduction opportunities
Validates your solution's effectiveness in similar contexts

Available Subtypes

Signal	Subtype Enum	Description
Colleague's prev company is customer	`sharedExperiencesProspectColleaguePreviousEmployeeIsYourCustomer`	Prospect's colleague worked at one of your customer companies

Response Fields

Core Fields

Field	Type	Example	Description
`insightType`	string	`"colleaguePreviousCustomer"`	Type of insight
`text`	string	`"Jim Farley's colleague..."`	Human-readable summary
`countOfColleagues`	number	`1`	Number of matching colleagues
`countOfCompanies`	number	`1`	Number of matching companies
`customers`	string	`"ServiceNow"`	Customer company names

Colleague Object

Field	Type	Example	Description
`data.colleague.name`	string	`"Jeremy Smith"`	Colleague name
`data.colleague.currentCompany`	string	`"Ford"`	Where colleague works now
`data.colleague.previousCompany.name`	string	`"ServiceNow"`	Previous employer
`data.colleague.previousCompany.status`	string	`"Current Pure Storage customer"`	Customer relationship status
`data.colleague.previousCompany.positions`	array	—	Positions held at the company

Full JSON Response Example

{
  "insightType": "colleaguePreviousCustomer",
  "text": "Jim Farley's colleague, Jeremy Smith, held various sales leadership roles at ServiceNow, a current Pure Storage customer, from January 2013 to June 2019.",
  "data": {
    "colleague": {
      "name": "Jeremy Smith",
      "currentCompany": "Ford",
      "previousCompany": {
        "name": "ServiceNow",
        "status": "Current Pure Storage customer",
        "positions": [
          {
            "title": "VP, Sales",
            "duration": "January 2018 to June 2019"
          },
          {
            "title": "Chief of Staff | GTM Strategy, EMEA",
            "duration": "January 2016 to January 2018"
          },
          {
            "title": "Director of Sales, Major Accounts",
            "duration": "January 2013 to January 2016"
          }
        ]
      }
    },
    "countOfColleagues": 1,
    "countOfCompanies": 1,
    "customers": "ServiceNow"
  }
}

Example Output

"Jim, noticed your colleague Jeremy Smith spent 6 years in sales leadership at ServiceNow. They've been a great Pure Storage customer since implementing our solution for their global sales team. Interested in hearing how we helped ServiceNow achieve similar results to what Jeremy's team experienced?"

API Usage

Generate Content API

{
  "enabledInsights": ["sharedExperiencesProspectColleaguePreviousEmployeeIsYourCustomer"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "sharedExperiencesProspectColleaguePreviousEmployeeIsYourCustomer"
}

Coverage

Refresh: Daily
Coverage: 5-10% of contacts
Best for: Social proof, customer reference selling, warm introductions