When a prospect's colleague previously worked at one of your customer companies, it creates a powerful social proof opportunity.

This insight enables you to reference successful implementations that their trusted colleagues have experienced firsthand.

When a prospect's colleague posts about relevant pain points, it creates a natural opening for conversation backed by internal validation.

Why does this insight matter?

Leverages existing trust between colleagues
Provides credible internal reference points
Creates natural warm introduction opportunities
Validates your solution's effectiveness in similar contexts

Example Payload

{
  "insightType": "colleaguePreviousCustomer",
  "text": "Jim Farley's colleague, Jeremy Smith, held various sales leadership roles at ServiceNow, a current Pure Storage customer, from January 2013 to June 2019.",
  "data": {
    "colleague": {
      "name": "Jeremy Smith",
      "currentCompany": "Ford",
      "previousCompany": {
        "name": "ServiceNow",
        "status": "Current Pure Storage customer",
        "positions": [
          {
            "title": "VP, Sales",
            "duration": "January 2018 to June 2019"
          },
          {
            "title": "Chief of Staff | GTM Strategy, EMEA",
            "duration": "January 2016 to January 2018"
          },
          {
            "title": "Director of Sales, Major Accounts",
            "duration": "January 2013 to January 2016"
          }
        ]
      }
    },
    "countOfColleagues": 1,
    "countOfCompanies": 1,
    "customers": "ServiceNow"
  }
}

Example Output

"Jim,

Noticed your colleague Jeremy Smith spent 6 years in sales leadership at ServiceNow.

They've been a great Pure Storage customer since implementing our solution for their global sales team.

Interested in hearing how we helped ServiceNow achieve similar results to what Jeremy's team experienced?"