School Mascot

This insight identifies a prospect's college mascot, enabling personalized connections through school references.

Why This Insight Matters

Creates instant rapport through school pride
Enables casual, relatable ice-breakers
Humanizes business communication
Shows attention to personal background
Useful if nothing else can be found on the prospect

Available Subtypes

Signal	Subtype Enum	Description
School mascot	`prospectSchoolMascot`	Prospect's college mascot information

Response Fields

Core Fields

Field	Type	Example	Description
`insightType`	string	`"schoolMascot"`	Type identifier

School Details

Field	Type	Example	Description
`school.name`	string	`"Central Oklahoma"`	School name
`school.domain`	string	`"http://uco.edu"`	School website
`school.abbreviation`	string	`"UCO"`	School abbreviation

Mascot Details

Field	Type	Example	Description
`school.mascot.singular`	string	`"Broncho"`	Singular mascot name
`school.mascot.plural`	string	`"Bronchos"`	Plural mascot name

Resolution Fields

Field	Type	Example	Description
`contactEmail`	string	`"[email protected]"`	Contact's email address
`contactLinkedinUrl`	string	`"linkedin.com/in/john"`	Contact's LinkedIn URL
`companyUrl`	string	`"example.com"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/example"`	Company LinkedIn URL

Full JSON Response Example

{
  "insightType": "schoolMascot",
  "contactEmail": "[email protected]",
  "contactLinkedinUrl": "linkedin.com/in/john",
  "companyUrl": "example.com",
  "companyLinkedinUrl": "linkedin.com/company/example",
  "school": {
    "name": "Central Oklahoma",
    "domain": "http://uco.edu",
    "mascot": {
      "singular": "Broncho",
      "plural": "Bronchos"
    },
    "abbreviation": "UCO"
  }
}

API Usage

Generate Content API

{
  "enabledInsights": ["prospectSchoolMascot"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "prospectSchoolMascot"
}

Example Output

"Hope you're still carrying that Broncho spirit into your work at Adobe!"

Coverage

Refresh: Monthly
Coverage: 25-50% of contacts (requires education data)
Best for: Cold outreach, rapport building, fallback personalization when other insights unavailable