This insight identifies a prospect's college mascot, enabling personalized connections through school references.

Why does this insight matter?

Creates instant rapport through school pride
Enables casual, relatable ice-breakers
Humanizes business communication
Shows attention to personal background
Useful if nothing else can be found on the prospect

Example Payload

{
  "insightType": "schoolMascot",
  "school": {
    "name": "Central Oklahoma",
    "domain": "http://uco.edu",
    "mascot": {
      "singular": "Broncho",
      "plural": "Bronchos"
    },
    "abbreviation": "UCO"
  }
}

Example Output

"Hope you're still carrying that Broncho spirit into your work at Adobe!"