Podcasts

Podcast appearances reveal thought leadership, industry perspectives, and specific pain points through long-form conversations, providing rich context for personalized outreach.

Why This Insight Matters

Shows thought leadership focus areas
Reveals detailed perspectives on industry challenges
Provides rich conversation starters
Demonstrates industry influence and expertise

Available Subtypes

Signal	Subtype Enum	Description
Podcast mention	`socialMediaProspectMentionedInPodcast`	Prospect appeared on or was mentioned in a podcast

Response Fields

Core Fields

Field	Type	Example	Description
`data`	array	—	Array of podcast appearance objects

Podcast Object

Field	Type	Example	Description
`data[].title`	string	`"Midstage Startup Momentum: Autobound..."`	Episode title
`data[].snippet`	string	`"For companies in almost every industry..."`	Episode summary or description
`data[].website`	string	`"https://podcasts.apple.com/..."`	Link to the podcast

Resolution Fields

Field	Type	Example	Description
`contactEmail`	string	`"[email protected]"`	Contact's email address
`contactLinkedinUrl`	string	`"linkedin.com/in/daniel-wiener"`	Contact's LinkedIn URL
`companyUrl`	string	`"autobound.ai"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/autobound"`	Company LinkedIn URL

Full JSON Response Example

{
  "contactEmail": "[email protected]",
  "contactLinkedinUrl": "linkedin.com/in/daniel-wiener",
  "companyUrl": "autobound.ai",
  "companyLinkedinUrl": "linkedin.com/company/autobound",
  "data": [
    {
      "title": "Midstage Startup Momentum: Autobound Co-Founder & CEO Daniel Wiener",
      "snippet": "For companies in almost every industry, success and failure often boil down to the sales process. But what if there was a way to make it easier for sales departments to know who to reach out to and what to say?",
      "website": "https://podcasts.apple.com/us/podcast/autobound-co-founder-ceo-daniel-wiener-narrow-is-never/id1492305911"
    }
  ]
}

API Usage

Generate Content API

{
  "enabledInsights": ["socialMediaProspectMentionedInPodcast"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "socialMediaProspectMentionedInPodcast"
}

Example Output

"Loved your insights on the Midstage Startup Momentum podcast about scaling sales operations. The point about narrow focus resonated—would love to share how we're helping teams do exactly that."

Coverage

Refresh: Weekly
Coverage: 1-5% of contacts
Best for: Executive outreach, thought leadership engagement, C-suite personalization