Podcasts

Overview

Podcast Mentions surface when prospects appear on or are mentioned in podcasts—revealing thought leadership, industry perspectives, and detailed viewpoints.

We index episodes from 20+ podcast publishers and search for prospect name matches across 4M+ contacts in titles, descriptions, and guest lists. Each signal includes episode title, show name, publication date, and description snippet. Podcast appearances are high-signal for executive outreach—they indicate thought leadership and give you 30-60 minutes of content to reference.

Available Subtypes

Signal	Subtype Enum	Description
Podcast mention	`socialMediaProspectMentionedInPodcast`	Prospect appeared on or was mentioned in a podcast

Response Fields

Core Fields

Field	Type	Example	Description
`data`	array	—	Array of podcast appearance objects

Podcast Object

Field	Type	Example	Description
`data[].title`	string	`"Midstage Startup Momentum: Autobound..."`	Episode title
`data[].snippet`	string	`"For companies in almost every industry..."`	Episode summary or description
`data[].website`	string	`"https://podcasts.apple.com/..."`	Link to the podcast

Resolution Fields

Field	Type	Example	Description
`contactEmail`	string	`"[email protected]"`	Contact's email address
`contactLinkedinUrl`	string	`"linkedin.com/in/daniel-wiener"`	Contact's LinkedIn URL
`companyUrl`	string	`"autobound.ai"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/autobound"`	Company LinkedIn URL

Full JSON Response Example

{
  "contactEmail": "[email protected]",
  "contactLinkedinUrl": "linkedin.com/in/daniel-wiener",
  "companyUrl": "autobound.ai",
  "companyLinkedinUrl": "linkedin.com/company/autobound",
  "data": [
    {
      "title": "Midstage Startup Momentum: Autobound Co-Founder & CEO Daniel Wiener",
      "snippet": "For companies in almost every industry, success and failure often boil down to the sales process. But what if there was a way to make it easier for sales departments to know who to reach out to and what to say?",
      "website": "https://podcasts.apple.com/us/podcast/autobound-co-founder-ceo-daniel-wiener-narrow-is-never/id1492305911"
    }
  ]
}

API Usage

Generate Content API

{
  "enabledInsights": ["socialMediaProspectMentionedInPodcast"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "socialMediaProspectMentionedInPodcast"
}

Example Output

"Loved your insights on the Midstage Startup Momentum podcast about scaling sales operations. The point about narrow focus resonated—would love to share how we're helping teams do exactly that."

Coverage

Refresh: Weekly
Coverage: 1-5% of contacts
Best for: Executive outreach, thought leadership engagement, C-suite personalization