Case Studies

Case studies reveal a company's successful implementations, key pain points they've solved, and quantifiable results they value, enabling highly targeted solution positioning.

Why This Insight Matters

Describes win stories the company is proud of
Gives specific metrics you can congratulate them on
Demonstrates valued outcomes

Available Subtypes

Signal	Subtype Enum	Description
Company case study	`companyCaseStudy`	Published case studies from the company

Response Fields

Core Fields

Field	Type	Example	Description
`data`	array	—	Array of case study objects

Case Study Object

Field	Type	Example	Description
`data[].url`	string	`"https://salesforce.com/customers/zoom"`	Link to the case study
`data[].snippetFromTheSearch`	string	`"By implementing Salesforce's enterprise solution..."`	Key excerpt from the case study
`data[].nameOfWebpageCaseStudyWasFoundOn`	string	`"How Zoom Scaled Sales Operations While Maintaining Quality"`	Case study page title

Resolution Fields

Field	Type	Example	Description
`companyUrl`	string	`"salesforce.com"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/salesforce"`	Company LinkedIn URL

Full JSON Response Example

{
  "companyUrl": "salesforce.com",
  "companyLinkedinUrl": "linkedin.com/company/salesforce",
  "data": [
    {
      "url": "https://salesforce.com/customers/zoom",
      "snippetFromTheSearch": "By implementing Salesforce's enterprise solution, Zoom reduced sales rep ramp time from 6 months to 6 weeks. The key was standardizing sales processes across their rapidly growing team of 1,000+ reps while maintaining personalization at scale. This resulted in a 40% increase in response rates and 2.5x pipeline generation.",
      "nameOfWebpageCaseStudyWasFoundOn": "How Zoom Scaled Sales Operations While Maintaining Quality"
    }
  ]
}

API Usage

Generate Content API

{
  "enabledInsights": ["companyCaseStudy"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "companyCaseStudy"
}

Example Output

"Saw the case study about reducing rep ramp time by 23% at Zoom! So incredible. Interested in seeing how we're helping other hypergrowth companies achieve similar efficiency gains by automating advanced prospect research with AI?"

In the above example, the user called out a specific case study, mentioned a stat within it to show they've done their homework, then tied it back to their value proposition in a cogent way.

Coverage

Refresh: Monthly
Coverage: 25-50% of companies
Best for: Reference selling, competitive displacement, demonstrating research