Prospect Location Profile

This insight identifies a prospect’s current location, any previous locations they have lived or worked, and their company’s headquarters. It can help you tailor outreach based on their geographic journey, opening the door for regional rapport or specific market insights.

Why does this insight matter?

Stronger Personalization: Calling out a prospect’s current or former city can make your message feel more relevant and authentic.
Inviting to an Event: If you're hosting an event in a certain area, this can help you ensure you're inviting the right prospects.

Insight Subtypes and Usage

Subtype: workExperienceLocationProfile

API Controls

Generate Content API

{
  "enabledInsights": ["workExperienceLocationProfile"],
  "disabledInsights": []
}

Setting "enabledInsights": ["workExperienceLocationProfile"] ensures this location-based insight is included when generating personalized content. If you want to exclude it, move it to "disabledInsights".

Generate Insights API

{
  "insightSubtype": "workExperienceLocationProfile"
}

When calling the Generate Insights endpoint, specify "insightSubtype": "workExperienceLocationProfile". The API will return this location profile insight if relevant data is available.

Note: This subtype may appear automatically if the system detects location data, unless it’s explicitly disabled.

Example Payload

Below is an example of the data used to create the workExperienceLocationProfile insight. The structure may vary depending on your CRM, LinkedIn scraper, or other data sources.

{
    "locationProfile": {
      "currentLocation": "Orange County, California, United States",
      "previousLocations": [
        "Greater Chicago Area",
        "Tel Aviv, Israel",
        "Herzliyya, Tel Aviv, Israel",
        "Ramat Aviv, Israel"
      ],
      "companyLocation": "Chicago, US"
    }
  }
}

Example Output

"I noticed you’re currently in Orange County - we're hosting an event there on creating pipeline with genAI I thought you might like to attend!"