Value Proposition

Autobound automatically selects the most relevant value proposition based on the prospect’s role, company context, and your org’s saved value props (if available). If the contact belongs to your org (i.e. their email domain matches yours), we use value propositions from your Content Hub. If you're generating for someone outside your org—like in a sales automation product—we infer the most appropriate value prop based on persona and company signals.

You can override this behavior by explicitly passing a valueProposition in the request to lock the messaging to a specific framing.

Example 1 — You Provide a Custom `valueProposition`

{
  "contactEmail": "[email protected]",
  "userEmail": "[email protected]",
  "contentType": "email",
  "valueProposition": "We help RevOps teams eliminate manual lead routing by syncing Salesforce with real-time company data."
}

Sample response:

{
  "subject": "Eliminating manual lead routing in Salesforce",
  "content": "Hi Jane,\n\nSaw that Asana’s GTM team is growing fast. Curious—how are you handling lead assignment as volume increases?\n\nWe help RevOps teams eliminate manual lead routing by syncing Salesforce with real-time company data.\n\nWould it make sense to show you how it works?\n\nBest,\nRep",
  "valuePropsUsed": [
    {
      "type": "default",
      "valuePropId": "59536a56-e1e0-4f12-8bcd-06c3a56c3d64",
      "name": "Company Description",
      "content": "We help RevOps teams eliminate manual lead routing by syncing Salesforce with real-time company data."
    }
  ]
}

Example 2 — You Let Autobound Select the Value Proposition

{
  "contactEmail": "[email protected]",
  "userEmail": "[email protected]",
  "contentType": "email"
}

Sample response:

{
  "subject": "Scaling enterprise sales with less effort",
  "content": "Hi Henry,\n\nNoticed in your 10K that ZoomInfo is expanding your enterprise customer base—longer sales cycles and significant investments in sales talent.\n\nWhat if your team could create hyper-personalized outreach 60x faster?\n\nAutobound's AI helps sales teams craft thousands of personalized emails using insights from news, technologies, and social activity—perfect for complex enterprise sales cycles.\n\nHave 20 minutes next week to see how we're helping companies like yours win more enterprise deals with less effort?\n\nBest,\nDaniel",
  "valuePropsUsed": [
    {
      "type": "persona",
      "name": "Startup founder",
      "content": "Startup founders, particularly in the early stages of company growth, struggle with efficiently scaling their sales outreach due to limited time and resources. [...] By using Autobound, startup founders can significantly increase their email reply rates, turning more prospects into leads with less effort."
    }
  ]
}

If you want full control over the message’s framing, pass a valueProposition. Otherwise, let Autobound personalize it dynamically based on context.

Example 1 — You Provide a Custom valueProposition

Example 2 — You Let Autobound Select the Value Proposition

Example 1 — You Provide a Custom `valueProposition`