Guides
Guides

Value Proposition

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Your AI writer won't produce quality content if you're not taking into account the many buyer personas and products your users sell, or the case studies of your users.

Autobound's Company Sales Profile insight provides a comprehensive view of a company's go-to-market strategy, including their target personas, value propositions, and sales assets.

This reduces your burden enormously in aggregating this data yourself or making your users fill it in.

How It Works

  • Comprehensive Database: Access sales profiles for over 250,000 companies, including 5-8 personas, 5-8 products, and 3-5 competitors per company.
  • When you generate content from a user to a prospect, Autobound automatically pulls in relevant persona-based messaging, value propositions, and sales assets
  • The value proposition, sales asset, and other sales profile settings are reflected in the API response

Example Request (see Sales Profile details in response)

import requests

url = 'https://api.autobound.ai/api/external/generate-content/[UPDATE-VERSION]'
headers = {
    'X-API-KEY': 'YOUR-API-KEY-HERE',
    'Content-Type': 'application/json'
}
data = {
    "contactEmail": "[email protected]",
    "userEmail": "[email protected]",
    "contentType": "email"
}

response = requests.post(url, headers=headers, json=data)
print(response.text)

Here's what was generated with the request above.

Subject: Podcast with Auren / James Roth's success

Hi Henry,

Caught your podcast with Auren on building ZoomInfo—love the growth story.

Recognizing stagnant growth (saw -5% revenue in the earnings call) and the hyper-competitive space you're in (HubSpot is moving fast), are you and James confident in your SDRs’ processes for pipeline generation?

Every CRO we meet with is struggling to get their SDRs to conduct better research and personalization... and with inboxes more flooded than ever (340B emails sent daily), every email needs to be A+.

We've built an engine that auto-generates hyper-personalized emails based on SEC filings, 10-Ks, podcast mentions, LinkedIn posts, tech used, shared experiences, and more—60-120x faster than your #1 SDR.

Open to exploring how we could ensure you have the pipeline needed to beat next year's revenue forecast?

Best,
Daniel

Response Format

{
    "type": "email",
    "contactEmail": "[email protected]",
    "contactCompanyName": "ZoomInfo",
    "contactJobTitle": "CEO",
    "contentList": [
        {
            "subject": "Supercharging ZoomInfo's outreach efficiency",
            "content": "Hi Henry,\n\nCaught your podcast with Auren on building ZoomInfo - love the growth story.\n\nRecognizing stagnant growth (saw -5% revenue in earnings call) and the hyper-competitive space you're in (Hubspot is moving fast), are you and James confident in your SDRs processes for pipeline generation?\n\nEvery CRO we meet with is struggling to get their SDRs to conduct better research and personalization...\n\nand with inboxes more flooded than ever (340B emails sent daily), every email needs to be A+.\n\nWe've built an engine that auto-generates hyper-personalized emails based on SEC filings, 10ks, podcast mentions, linkedin posts, tech-used, shared experiences and more. 60-120x faster than your #1 SDR.\n\nOpen to exploring how we could ensure you have the pipeline needed to beat next year's revenue forecast?\n\nBest,\nDaniel",
            "modelUsed": "opus",
            "contentItemId": "1c499f1c-845b-4321-a817-423a377c69fd"
        }
    ],
    "insightsUsed": [
        {
            "insightId": "6eb70a5e-3155-4aef-ada0-610f9a894bf5",
            "name": "Hiring SDRs",
            "type": "jobOpening",
            "subType": "jobOpening",
            "quantity": 2,
            "talkingPoints": "- Your SDR team is growing, but new hires likely won't become productive for many months. They need to learn your messaging and learn how to position your offering to various personas, differentiating messaging based on pain points and value, while tying it into the research they do. Most new AE's I talk to really struggle with prospecting however they are required to do it to be a good SDR. Training them is also very time-consuming.\n- Autobound's AI Email Writer crafts hyper-personalized emails 60-120x faster than the average seller, so your SDRs can hit the ground running on day one.\n- Our platform integrates with your existing tools like Outreach and Salesforce, while learning each rep's unique writing style, to ensure the emails are authentic and on-brand.\n- With Autobound, you'll see reply rates soar by 2-3x, more qualified opportunities created, and revenue growth accelerated - all while reducing AE ramp time.",
            "jobPosting": [
                "Sales Development Representative - Waltham, Massachusetts, United States",
                "Account Executive - ZI Operations - Waltham, Massachusetts, United States"
            ],
            "score": 90
        }
    ],
    "valuePropsUsed": [
        {
            "valuePropId": "a07ecf19-fad0-40fb-a4c1-d9bb522d046a",
            "name": "Enterprise CEO",
            "content": "Autobound helps enterprise software companies accelerate revenue growth by enabling SDR teams to generate hyper-personalized outreach 60-120x faster. Our AI platform analyzes SEC filings, earnings calls, news events, and 350+ other data points to craft messages proven to drive 2-3x higher response rates.",
        }
    ],
    "salesAssetsUsed": [
        {
            "name": "ai_email_writer",
            "salesAssetId": "a07ecf19-fad0-40fb-a4c1-d9bb522d046a",
            "text": "Autobound's AI Email Writer enables the creation of hyper-personalized emails at a speed 60-120x faster than the average seller. The platform offers a Google Chrome AI Email Assistant that suggests A+ email content within your workflow, including platforms like Outreach, LinkedIn, and Gmail."
        }
    ],
    "complementaryTechUsed": [
        {
            "name": "Outreach",
            "domain": "outreach.io",
            "valueProposition": "Autobound integrates seamlessly with Outreach, enabling users to generate personalized emails directly within their existing workflows. This integration allows sales teams to scale their outreach efforts while maintaining the high level of personalization needed to drive engagement and conversions."
        }
    ]
}

The example includes:

  • A summary of the value proposition, highlighting its focus on CEOs of enterprise software companies and how Autobound's AI platform addresses key pain points to accelerate revenue growth.
  • A summary of the AI Email Writer sales asset, emphasizing its ability to generate hyper-personalized emails 60-120x faster than the average seller and its integration with popular platforms.
  • A summary of the complementary technology (Outreach) used by ZoomInfo, explaining how Autobound's integration enables users to generate personalized emails within their existing Outreach workflows, driving better engagement and conversions.
  • Talking points for the SDR hiring insight, addressing the challenges of ramping new SDRs, the benefits of Autobound's AI Email Writer, its integration with existing tools, and the potential impact on reply rates, qualified opportunities, and revenue growth.

In addition to the value proposition, sales asset, and complementary technology summaries, the API response also includes a defaultValueProp field. This is used when Autobound's engine cannot associate the prospect with the correct persona or if the email is being written to a prospect that cannot be resolved.

The valueProposition and salesAsset parameters can be used to overwrite the persona and product that would be used by default. This allows for greater flexibility and control over the generated content.

Here's an example of how these parameters can be included in the API request:

{
    "contactEmail": "[email protected]",
    "userEmail": "[email protected]",
    "contentType": "email",
    "valueProposition": "Autobound helps sales teams at rapidly growing companies scale their outreach efforts without sacrificing personalization. Our AI-powered platform generates hyper-relevant emails based on real-time insights, enabling SDRs to focus on high-value activities and drive more conversions.",
    "salesAsset": "Autobound's AI-powered sales intelligence platform empowers SDRs to create highly targeted, personalized outreach at scale. By leveraging a wide range of data points, including firmographic information, technographic data, and buyer intent signals, our platform enables sales teams to identify the right prospects, craft compelling messages, and drive more qualified opportunities."
}

In this example, the valueProposition parameter is used to provide a specific value proposition that emphasizes Autobound's ability to help rapidly growing sales teams scale their outreach efforts while maintaining personalization. This value proposition will be used instead of the default one associated with the prospect's persona.

Similarly, the salesAsset parameter is used to specify a particular sales asset that highlights Autobound's AI-powered sales intelligence platform and its ability to empower SDRs to create targeted, personalized outreach at scale. This sales asset will be used instead of the default one associated with the prospect's persona.

The API response would then include the specified value proposition and sales asset.

Updated about 1 month ago