Access news events from your prospect's competitors to identify market moves that could intensify your prospect's challenges - specifically the challenges that your solution addresses.

For example, if you sell sales acceleration software to Microsoft, we'll surface competitor announcements (like Salesforce launching AI features or Google expanding sales teams) that could pressure your prospect's market position.

Why This Insight Matters

Create urgency by highlighting competitor moves
Time outreach around market changes
Reference specific competitor initiatives
Back up value props with market evidence

Example Payload

The API will respond with the News Events insight in JSON format. The response will contain an array of objects, each representing a news event. Each object will have the following fields:

[
  {
    "userCompany": {
      "name": "Autobound",
      "companyUrl": "https://autobound.ai"
    },
    "prospectCompany": {
      "name": "Microsoft",
      "prospect": {
        "name": "Judson Althoff",
        "title": "EVP, Chief Commercial Officer"
      },
      "competitorNews": [
        {
          "competitor": "Salesforce",
          "events": [
            {
              "subtype": "Product Launch",
              "articleTitle": "Salesforce Launches Einstein GPT for Sales",
              "articleBrief": "Salesforce unveiled AI-powered sales tools promising 40% faster deal cycles through automated research and personalization",
              "articleBody": "Salesforce today announced Einstein GPT for Sales, bringing generative AI capabilities to its core CRM platform. The new features promise to automate prospect research, generate personalized outreach, and provide real-time coaching to sales teams...",
              "articleSource": "techcrunch.com",
              "dateFound": "2024-01-15T09:30:00Z",
              "url": "https://techcrunch.com/2024/01/15/salesforce-einstein-gpt",
              "publishedDate": "2024-01-15T09:00:00Z",
              "relevanceScore": 95,
              "relevanceContext": "Direct competitor launching AI sales tools could threaten market share"
            }
          ]
        },
        {
          "competitor": "Google",
          "events": [
            {
              "subtype": "Sales Expansion",
              "articleTitle": "Google Cloud Doubles Enterprise Sales Force",
              "articleBrief": "Google announces major expansion of enterprise sales organization with focus on AI/ML solutions",
              "articleBody": "Google Cloud today announced plans to double its enterprise sales organization in 2024, with particular focus on AI and machine learning solutions. The expansion includes significant investments in sales enablement and automation tools...",
              "articleSource": "reuters.com",
              "dateFound": "2024-01-12T16:45:00Z",
              "url": "https://reuters.com/technology/google-cloud-expansion",
              "publishedDate": "2024-01-12T16:30:00Z",
              "relevanceScore": 90,
              "relevanceContext": "Competitor's sales expansion could pressure market share in enterprise space"
            }
          ]
        }
      ]
    }
  }
]

Example Output

"Judson - noticed Salesforce just launched Einstein GPT for Sales while Google's doubling their enterprise sales force. As competitors accelerate their AI investments and GTM motions, would love to show you how we're helping teams like yours stay ahead through automated research and personalization"

Types of Competitor News Events

Possible values (with respective subtypes) are:

Acquisition: prospectCompetitorNews_acquires
Asset sales/divestitures: prospectCompetitorNews_sells_assets_to
Award: prospectCompetitorNews_receives_award
Closes office: prospectCompetitorNews_closes_offices_in
Company buys assets: prospectCompetitorNews_invests_into_assets
Company hires new leadership: prospectCompetitorNews_hires
Company makes investment: prospectCompetitorNews_invests_into
Decreases headcount: prospectCompetitorNews_decreases_headcount_by
Developing new offering: prospectCompetitorNews_is_developing
Employee promoted to leadership role: prospectCompetitorNews_promotes
Expands existing offices: prospectCompetitorNews_expands_offices_in
Expands facilities: prospectCompetitorNews_expands_facilities
Files lawsuit: prospectCompetitorNews_files_suit_against
Funding: prospectCompetitorNews_receives_financing
Increases headcount: prospectCompetitorNews_increases_headcount_by
Initial public offering (IPO): prospectCompetitorNews_goes_public
Launched a new integration: prospectCompetitorNews_integrates_with
Launches new offering: prospectCompetitorNews_launches
Merger: prospectCompetitorNews_merges_with
New customer: prospectCompetitorNews_signs_new_client
New or existing competitor: prospectCompetitorNews_identified_as_competitor_of
Opens new office: prospectCompetitorNews_expands_offices_to
Opens new service location: prospectCompetitorNews_opens_new_location
Partnership: prospectCompetitorNews_partners_with
Recognition: prospectCompetitorNews_recognized_as
Retires: prospectCompetitorNews_retires_from
Vulnerability problems: prospectCompetitorNews_has_issues_with