Guides

Call Script

Generate structured call scripts with personalized talking points, objection handling, and conversation starters based on real-time insights about your prospect and their company.

Basic Request

import requests url = 'https://api.autobound.ai/api/external/generate-content/[UPDATE-VERSION]' headers = { 'X-API-KEY': 'YOUR-API-KEY-HERE', 'Content-Type': 'application/json' } data = { "contactEmail": "henry@zoominfo.com", "userEmail": "daniel@autobound.ai", "contentType": "callScript" } response = requests.post(url, headers=headers, json=data) print(response.text)

Here's what was generated with the request above

Call Script: Henry Schuck, ZoomInfo CEO

Opening:

  • "Hi Henry, Daniel from Autobound here. Caught your recent podcast with Auren about building ZoomInfo's growth story."

Context & Trigger Events:

  • Recent earnings showed -5% revenue decline
  • HubSpot expanding into contact data space post-Clearbit acquisition
  • Currently hiring 18 SDRs across three locations
  • James Roth leading sales transformation initiatives

Key Questions:

  • "With the increasing competition from HubSpot in the data space, how are you thinking about differentiating through your sales team's effectiveness?"
  • "I noticed you're hiring 18 SDRs - what's the biggest challenge in getting them to full productivity?"
  • "How are you currently addressing personalization at scale across your SDR team?"

Value Props to Highlight:

  • 60-120x faster email personalization
  • Proven 2-3x increase in response rates
  • Integration with existing tech stack

Rapport Building Points:

  • 3 Autobound employees worked with ZoomInfo leadership at previous companies
  • Recent podcast appearance with Auren Hoffman

If Asked About Pricing:

  • "We typically see a 10x ROI within 90 days through increased SDR productivity and pipeline generation."

Next Steps:

  • Schedule technical review with James Roth (CRO) to discuss implementation

Response Format

{ "type": "callScript", "contactEmail": "henry.schuck@zoominfo.com", "contactCompanyName": "Zoominfo", "contactJobTitle": "CEO", "contentList": [ { "content": "Call Script: Henry Schuck, ZoomInfo CEO\n\nOpening:\n\"Hi Henry, Daniel from Autobound here...", "modelUsed": "opus", "contentItemId": "1c499f1c-845b-4321-a817" } ], "insightsUsed": [ { "insightId": "987fea93-b711-49d0", "name": "Appeared in podcast", "type": "socialMedia", "subType": "podcast", "variables": { "title": "Henry Schuck (CEO of ZoomInfo): Building A Billion Dollar Data Company", "snippet": "Henry Schuck, CEO of ZoomInfo (NASDAQ: ZI), talks with World of DaaS host Auren Hoffman...", "website": "https://podcasts.apple.com/us/podcast/henry-schuck-building-zoominfo/id1154105909" }, "score": 195 }, // ... [same insights as previous example] ], "salesAssetsUsed": [ { "name": "ai_email_writer", "salesAssetId": "a07ecf19-fad0-40fb-a4c1-d9bb522d046a", "text": "Autobound's AI Email Writer enables..." } ], "valuePropsUsed": [ { "valuePropId": "a07ecf19-fad0-40fb-a4c1-d9bb522d046a", "name": "Enterprise CEO", "content": "Autobound helps enterprise software companies...", } ] }

Optional Parameters

{ "contactEmail": "henry@zoominfo.com", "userEmail": "daniel@autobound.ai", "contentType": "callScript", // Customize Output "writingStyle": "challenger_sale", "wordCount": 200, "language": "english", // Additional Context "additionalContext": "Prospect recently mentioned sales productivity in earnings call", "salesAsset": "Text from relevant case study or product page", // Control Insights "enabledInsights": ["earnings_call", "podcast"], "disabledInsights": ["social_media"], // Model Selection "model": "opus" // or "gpt4", "sonnet", "fine_tuned" }

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