Glassdoor Reviews

Glassdoor reviews provide an inside look at how employees feel about a company's culture, leadership, work-life balance, and compensation. These candid perspectives can uncover internal friction, competitive vulnerabilities, or brand sentiment—giving sellers a sharper edge when engaging prospects.

Why This Insight Matters

Personalize outreach based on real employee sentiment
Position your product as a solution to pain points (e.g. toxic culture, lack of enablement)
Show you've done research and understand their internal reality
Build credibility through specificity without guessing

Available Subtypes

Signal	Subtype Enum	Description
High culture praise	`glassdoorHighCulturePraise`	Strong positive sentiment about company culture
Growth opportunities	`glassdoorGrowthOpportunities`	Employees highlight career growth and development
Consistent leadership complaints	`glassdoorConsistentLeadershipComplaints`	Recurring negative feedback about management
Poor work-life balance	`glassdoorPoorWorkLifeBalance`	Employees cite work-life balance issues
Compensation dissatisfaction	`glassdoorCompensationDissatisfaction`	Frequent complaints about pay or benefits
Talent retention concerns	`glassdoorTalentRetentionConcerns`	Signals of employee turnover or retention issues
Talent retention concerns (legacy)	`talentRetentionConcerns`	Legacy subtype for retention concerns

Schema

{
  "signal_id": "af6fb7f4-33f8-4b15-abdb-0bd660d6fb0b",
  "signal_type": "glassdoor-review",
  "signal_subtype": "glassdoorHighCulturePraise",
  "detected_at": "2026-01-03T00:45:31Z",
  "batch_id": "2026-01-02-17-41-03",
  "association": "company",
  "company": {
    "name": "Cinnamon Hotels & Resorts",
    "domain": "cinnamonhotels.com",
    "linkedin_url": "linkedin.com/company/cinnamon-hotels-&-resorts",
    "industries": ["Travel Arrangements"],
    "employee_count_low": 501,
    "employee_count_high": 1000,
    "description": "Cinnamon Hotels & Resorts is a hospitality company..."
  },
  "data": {
    "summary": "Employees praise the company for its good working environment and positive culture",
    "detail": "A recent director level review and a high aggregate culture score of 4.1 indicate a strong company culture",
    "relevance": 0.9,
    "confidence": "high",
    "headquarters": "Colombo, Sri Lanka",
    "total_reviews": 62,
    "recent_reviews_count": 1,
    "review_date_newest": "2025-12-29T00:00:00Z",
    "review_date_oldest": "2025-12-29T00:00:00Z",
    "job_titles": ["Director"],
    "sample_review_title": "Good Company",
    "sample_review_pros": "Good working environment and culture",
    "sample_review_cons": "Nothing in particular. Everything was fine",
    "sample_review_rating": 5,
    "tags": ["culture", "confidence-high", "high-relevance"],
    "glassdoor_id": 1268532,
    "glassdoor_url": "https://www.glassdoor.com/Overview/Working-at-Cinnamon-Hotels-and-Resorts-EI_IE1268532.11,38.htm",
    "overallCompanyRatings": {
      "overall_rating": 3.9,
      "work_life_balance_rating": 3.7,
      "culture_rating": 4.1,
      "management_rating": 3.7,
      "compensation_rating": 3.5,
      "career_opportunities_rating": 3.6,
      "ceo_approval": 0,
      "recommend_to_friend": 0.87,
      "business_outlook": 0.88
    }
  }
}

Field Reference

Core Fields

Field	Type	Description
`signal_id`	string (UUID)	Unique identifier for this signal instance
`signal_type`	string	Always `"glassdoor-review"`
`signal_subtype`	string	Specific signal variant (see subtypes table)
`batch_id`	string	Identifier for the processing batch
`detected_at`	string (ISO 8601)	When this signal was detected
`association`	string	Always `"company"`

Company Object

Field	Type	Description
`company.name`	string	Company name
`company.domain`	string	Primary website domain
`company.linkedin_url`	string	LinkedIn company page URL
`company.industries`	array[string]	Industry classifications
`company.employee_count_low`	integer	Lower bound of employee count range
`company.employee_count_high`	integer	Upper bound of employee count range
`company.description`	string	Company description

Data Object

Field	Type	Description
`data.summary`	string	Concise summary of the signal
`data.detail`	string	Detailed explanation of why this signal matters
`data.relevance`	float (0.0-1.0)	Business relevance score
`data.confidence`	string	Confidence level (`high`, `medium`, `low`)
`data.headquarters`	string	Company headquarters location
`data.total_reviews`	integer	Total number of Glassdoor reviews
`data.recent_reviews_count`	integer	Number of reviews in the analysis window
`data.review_date_newest`	string (ISO 8601)	Date of most recent review analyzed
`data.review_date_oldest`	string (ISO 8601)	Date of oldest review analyzed
`data.job_titles`	array[string]	Job titles of reviewers
`data.sample_review_title`	string	Title of a sample review
`data.sample_review_pros`	string	Pros from a sample review
`data.sample_review_cons`	string	Cons from a sample review
`data.sample_review_rating`	integer (1-5)	Rating from the sample review
`data.tags`	array[string]	Signal tags for filtering
`data.glassdoor_id`	integer	Glassdoor company identifier
`data.glassdoor_url`	string	Link to Glassdoor company page

Overall Company Ratings Object

Field	Type	Description
`data.overallCompanyRatings.overall_rating`	float (0.0-5.0)	Overall company rating
`data.overallCompanyRatings.work_life_balance_rating`	float (0.0-5.0)	Work-life balance score
`data.overallCompanyRatings.culture_rating`	float (0.0-5.0)	Culture & values score
`data.overallCompanyRatings.management_rating`	float (0.0-5.0)	Senior management score
`data.overallCompanyRatings.compensation_rating`	float (0.0-5.0)	Compensation & benefits score
`data.overallCompanyRatings.career_opportunities_rating`	float (0.0-5.0)	Career opportunities score
`data.overallCompanyRatings.ceo_approval`	float (0.0-1.0)	CEO approval rating
`data.overallCompanyRatings.recommend_to_friend`	float (0.0-1.0)	Would recommend to friend
`data.overallCompanyRatings.business_outlook`	float (0.0-1.0)	Positive business outlook

API Usage

Generate Content API

{
  "enabledInsights": ["glassdoorConsistentLeadershipComplaints", "glassdoorPoorWorkLifeBalance"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "glassdoorHighCulturePraise"
}

Example Output

"Noticed some recurring themes in ZoomInfo's Glassdoor reviews around leadership and work-life balance. If those challenges are impacting your team's productivity, happy to share how we're helping similar companies address them."

Coverage

Refresh: Weekly
Coverage: 25-50% of companies
Best for: HR tech, culture tools, leadership development, employee engagement solutions