Glassdoor Reviews

Glassdoor reviews provide an inside look at how employees feel about a company’s culture, leadership, work-life balance, and compensation. These candid perspectives can uncover internal friction, competitive vulnerabilities, or brand sentiment—giving sellers a sharper edge when engaging prospects.

Why This Insight Matters

Referencing employee reviews in outbound messaging helps you:

Personalize outreach based on real employee sentiment
Position your product as a solution to pain points (e.g. toxic culture, lack of enablement, poor tooling)
Show you’ve done research and understand their internal reality
Build credibility through specificity without guessing

How It’s Built

This insight is generated from:

Verified reviews from Glassdoor and other employee feedback platforms
Aggregated and anonymized review data including pros, cons, summaries, and advice to management
Ratings for key company attributes (leadership, culture, benefits, DEI, work-life balance, etc.)
Structured parsing of written content into themed fields

API Integration

Generate Content API

{
  "enabledInsights": ["glassdoorCompanyReviewsAndRatings"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "glassdoorCompanyReviewsAndRatings"
}

Insight Subtype

Text: glassdoorCompanyReviewsAndRatings

JSON Schema (Response Format)

{
  "insightType": "companyHighlight",
  "insightSubtype": "glassdoorCompanyReviewsAndRatings",
  "companyName": "ZoomInfo",
  "companyId": 22253,
  "reviewCount": 1970,
  "rating": 3.6,
  "ratingBreakdown": {
    "cultureAndValues": 3.5,
    "compensationAndBenefits": 3.6,
    "workLifeBalance": 3.2,
    "seniorManagement": 3.4,
    "careerOpportunities": 3.7,
    "diversityAndInclusion": 3.6
  },
  "employeeFeedback": {
    "summaries": ["string", "..."],
    "pros": ["string", "..."],
    "cons": ["string", "..."],
    "adviceToManagement": ["string", "..."]
  },
  "competitors": ["Dun & Bradstreet", "Salesforce", "Aurora Solar"],
  "reviewLinks": {
    "overview": "https://www.glassdoor.com/Overview/Working-at-ZoomInfo-EI_IE22253.11,19.htm",
    "reviews": "https://www.glassdoor.com/Reviews/ZoomInfo-Reviews-E22253.htm"
  }
}

Field Definitions

insightType – Always "companyHighlight"
insightSubtype – Always "glassdoorCompanyReviewsAndRatings"
companyName / companyId – Name and Glassdoor company identifier
reviewCount – Total number of reviews collected
rating – Overall Glassdoor rating (0.0–5.0)
ratingBreakdown – Detailed rating scores by category
employeeFeedback – Curated text from real employee reviews, organized into summary, pros, cons, and advice
competitors – Known competitor companies (from Glassdoor listing)
reviewLinks – Direct URLs to company Glassdoor profile and review page

Example Response

{
  "insightType": "companyHighlight",
  "insightSubtype": "glassdoorCompanyReviewsAndRatings",
  "companyName": "ZoomInfo",
  "companyId": 22253,
  "reviewCount": 1970,
  "rating": 3.6,
  "ratingBreakdown": {
    "cultureAndValues": 3.5,
    "compensationAndBenefits": 3.6,
    "workLifeBalance": 3.2,
    "seniorManagement": 3.4,
    "careerOpportunities": 3.7,
    "diversityAndInclusion": 3.6
  },
  "employeeFeedback": {
    "summaries": [
      "--Role: Senior Manager | Rating: 5/5--\n\"ZoomInfo, great place to work and grow!\"",
      "--Role: SDR | Rating: 1/5--\n\"Do not do it - the name Doominfo makes sense.\""
    ],
    "pros": [
      "--Role: Director, Product Management | Rating: 5/5--\n\"Tons of challenges, exciting environment, AI focus, strong product roadmap.\""
    ],
    "cons": [
      "--Role: SDR | Rating: 1/5--\n\"Lack of training, toxic culture, erratic management.\""
    ],
    "adviceToManagement": [
      "--Role: Sr Data Engineer | Rating: 2/5--\n\"Improve cross-regional collaboration and build trust in teams.\""
    ]
  },
  "competitors": ["Dun & Bradstreet", "Salesforce", "Aurora Solar"],
  "reviewLinks": {
    "overview": "https://www.glassdoor.com/Overview/Working-at-ZoomInfo-EI_IE22253.11,19.htm",
    "reviews": "https://www.glassdoor.com/Reviews/ZoomInfo-Reviews-E22253.htm"
  }
}

You can include or exclude this insight using the enabledInsights or disabledInsights parameters. It's commonly used to surface culture risks, leadership gaps, or social proof directly tied to employee sentiment—especially useful when engaging leadership or HR buyers.