Glassdoor Reviews

Glassdoor reviews provide an inside look at how employees feel about a company's culture, leadership, work-life balance, and compensation. These candid perspectives can uncover internal friction, competitive vulnerabilities, or brand sentiment—giving sellers a sharper edge when engaging prospects.

Why This Insight Matters

Personalize outreach based on real employee sentiment
Position your product as a solution to pain points (e.g. toxic culture, lack of enablement)
Show you've done research and understand their internal reality
Build credibility through specificity without guessing

Available Subtypes

Signal	Subtype Enum	Description
Company reviews and ratings	`glassdoorCompanyReviewsAndRatings`	Overall company reviews, ratings, and employee feedback
Consistent leadership complaints	`glassdoorConsistentLeadershipComplaints`	Recurring negative feedback about management
Poor work-life balance	`glassdoorPoorWorkLifeBalance`	Employees cite work-life balance issues
Operational inefficiency	`glassdoorOperationalInefficiency`	Employees report process or operational problems
Compensation dissatisfaction	`glassdoorCompensationDissatisfaction`	Frequent complaints about pay or benefits
High culture praise	`glassdoorHighCulturePraise`	Strong positive sentiment about company culture
Product quality concerns	`glassdoorProductQualityConcerns`	Reviews highlight product or service quality issues

Response Fields

Core Fields

Field	Type	Example	Description
`insightType`	string	`"companyHighlight"`	Always `companyHighlight` for this insight
`insightSubtype`	string	`"glassdoorCompanyReviewsAndRatings"`	The specific subtype returned
`companyName`	string	`"ZoomInfo"`	Company name from Glassdoor
`companyId`	integer	`22253`	Glassdoor company identifier
`reviewCount`	integer	`1970`	Total number of reviews
`rating`	number	`3.6`	Overall Glassdoor rating (0.0–5.0)

Rating Breakdown

Field	Type	Example	Description
`ratingBreakdown.cultureAndValues`	number	`3.5`	Culture & values score (0–5)
`ratingBreakdown.compensationAndBenefits`	number	`3.6`	Compensation score (0–5)
`ratingBreakdown.workLifeBalance`	number	`3.2`	Work-life balance score (0–5)
`ratingBreakdown.seniorManagement`	number	`3.4`	Senior management score (0–5)
`ratingBreakdown.careerOpportunities`	number	`3.7`	Career opportunities score (0–5)
`ratingBreakdown.diversityAndInclusion`	number	`3.6`	DEI score (0–5)

Employee Feedback

Field	Type	Example	Description
`employeeFeedback.summaries`	string[]	`["Great place to work!"]`	Review summary excerpts
`employeeFeedback.pros`	string[]	`["Exciting environment, AI focus"]`	Positive feedback excerpts
`employeeFeedback.cons`	string[]	`["Lack of training, toxic culture"]`	Negative feedback excerpts
`employeeFeedback.adviceToManagement`	string[]	`["Improve collaboration"]`	Suggestions to leadership

Additional Fields

Field	Type	Example	Description
`competitors`	string[]	`["Salesforce", "Dun & Bradstreet"]`	Known competitors from Glassdoor
`reviewLinks.overview`	string	`"https://glassdoor.com/..."`	Link to company overview page
`reviewLinks.reviews`	string	`"https://glassdoor.com/..."`	Link to reviews page

Resolution Fields

Field	Type	Example	Description
`companyUrl`	string	`"zoominfo.com"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/zoominfo"`	Company LinkedIn URL

Full JSON Response Example

{
  "insightType": "companyHighlight",
  "insightSubtype": "glassdoorCompanyReviewsAndRatings",
  "companyName": "ZoomInfo",
  "companyUrl": "zoominfo.com",
  "companyLinkedinUrl": "linkedin.com/company/zoominfo",
  "companyId": 22253,
  "reviewCount": 1970,
  "rating": 3.6,
  "ratingBreakdown": {
    "cultureAndValues": 3.5,
    "compensationAndBenefits": 3.6,
    "workLifeBalance": 3.2,
    "seniorManagement": 3.4,
    "careerOpportunities": 3.7,
    "diversityAndInclusion": 3.6
  },
  "employeeFeedback": {
    "summaries": [
      "--Role: Senior Manager | Rating: 5/5--\n\"ZoomInfo, great place to work and grow!\""
    ],
    "pros": [
      "--Role: Director, Product Management | Rating: 5/5--\n\"Tons of challenges, exciting environment, AI focus.\""
    ],
    "cons": [
      "--Role: SDR | Rating: 1/5--\n\"Lack of training, toxic culture, erratic management.\""
    ],
    "adviceToManagement": [
      "--Role: Sr Data Engineer | Rating: 2/5--\n\"Improve cross-regional collaboration.\""
    ]
  },
  "competitors": ["Dun & Bradstreet", "Salesforce", "Aurora Solar"],
  "reviewLinks": {
    "overview": "https://www.glassdoor.com/Overview/Working-at-ZoomInfo-EI_IE22253.11,19.htm",
    "reviews": "https://www.glassdoor.com/Reviews/ZoomInfo-Reviews-E22253.htm"
  }
}

API Usage

Generate Content API

{
  "enabledInsights": ["glassdoorConsistentLeadershipComplaints", "glassdoorPoorWorkLifeBalance"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "glassdoorCompanyReviewsAndRatings"
}

Example Output

"Noticed some recurring themes in ZoomInfo's Glassdoor reviews around leadership and work-life balance. If those challenges are impacting your team's productivity, happy to share how we're helping similar companies address them."

Coverage

Refresh: Weekly
Coverage: 25-50% of companies
Best for: HR tech, culture tools, leadership development, employee engagement solutions