Product Reviews

{
  "signal_id": "1cb8bd74-e7c9-4c41-b7aa-9c6f19f72e5d",
  "signal_type": "g2-product-review",
  "signal_subtype": "ActiveChurn",
  "relevance_score": 92,
  "detected_at": "2026-01-21T11:01:13.789Z",
  "association": "company",
  "company": {
    "name": "Salesforce",
    "domain": "salesforce.com",
    "linkedin_url": "https://www.linkedin.com/company/salesforce/"
  },
  "data": {
    "summary": "Enterprise IT Director reports switching from Salesforce to HubSpot after pricing increased 40% at renewal, citing ROI concerns and complexity for their mid-market use case.",
    "switching_intent": {
      "detected": true,
      "urgency": "immediate",
      "signal_phrase": "We migrated to HubSpot last quarter"
    },
    "quantified_impact": {
      "has_numbers": true,
      "metrics": [
        "40% price increase",
        "$180K annual savings"
      ]
    },
    "decision_maker_complaint": {
      "is_decision_maker": true,
      "title": "IT Director"
    },
    "competitors_mentioned": [
      "HubSpot"
    ],
    "evidence": [
      {
        "quote": "We migrated to HubSpot last quarter after Salesforce tried to raise our renewal by 40%. The savings are $180K annually.",
        "reviewer_name": "Mark T.",
        "reviewer_title": "IT Director @Manufacturing Co"
      },
      {
        "quote": "For a mid-market company, the complexity wasn't worth it. HubSpot does 90% of what we need.",
        "reviewer_name": "Mark T.",
        "reviewer_title": "IT Director @Manufacturing Co"
      }
    ]
  },
  "insight": {
    "headline": "IT Director Churns After 40% Price Hike, Saves $180K by Switching to HubSpot"
  }
}

{
  "signal_id": "8b2c3d4e-5f6a-7890-bcde-f01234567890",
  "signal_type": "g2-product-review",
  "signal_subtype": "ActiveChurn",
  "relevance_score": 88,
  "detected_at": "2026-01-15T14:30:00Z",
  "association": "company",
  "company": {
    "name": "Acme CRM",
    "domain": "acmecrm.com",
    "linkedin_url": "https://www.linkedin.com/company/acme-crm"
  },
  "data": {
    "summary": "VP of Sales Operations at a large enterprise reports monthly outages costing approximately $50K in lost deals. The reviewer is actively evaluating HubSpot as an alternative.",
    "switching_intent": {
      "detected": true,
      "urgency": "considering",
      "signal_phrase": "actively evaluating HubSpot"
    },
    "quantified_impact": {
      "has_numbers": true,
      "metrics": ["$50,000", "monthly outages"]
    },
    "decision_maker_complaint": {
      "is_decision_maker": true,
      "title": "VP of Sales Operations"
    },
    "competitors_mentioned": ["HubSpot"],
    "evidence": [
      {
        "quote": "The monthly outages have cost us at least 2 deals worth $25K each. We're actively evaluating HubSpot.",
        "reviewer_name": "Sarah M.",
        "reviewer_title": "VP of Sales Operations"
      }
    ]
  },
  "insight": {
    "headline": "VP of Sales reports monthly outages costing $50K, actively evaluating HubSpot"
  }
}