Product Reviews

Overview

Product Reviews surface what real users are saying about vendors on G2—complaints, praise, switching intent, and quantified business impact.

We analyze G2 reviews across thousands of software products, scanning for 9 signal types. Our model extracts switching intent phrases ("we're evaluating alternatives"), quantified impact ("cost us $50K"), and decision-maker complaints (filtering for VP/Director/C-level titles). Multiple reviews mentioning the same issue get aggregated into a single signal with supporting quotes from each reviewer.

Available Subtypes

Subtype Enum	Category	Description
`ActiveChurn`	risk	Explicit statements about leaving or having left the product
`CompetitorMentions`	competitive	Any mention of switching to/from competitors
`CustomerSupportComplaints`	feedback	Slow response, unresolved tickets, poor service quality
`IntegrationProblems`	technology	Broken APIs, sync failures, compatibility issues
`MissingFeatures`	feedback	Critical features users need but product lacks
`PricingConcerns`	financial	Too expensive, hidden fees, poor ROI, price hikes
`RecurringProductIssues`	feedback	Same bug or problem mentioned in 2+ reviews (systemic issue)
`ReliabilityIssues`	risk	Downtime, crashes, data loss, instability
`UsabilityIssues`	feedback	Hard to use, steep learning curve, bad UX

Signal Categories

Category	Description
`feedback`	User experience and feature feedback
`risk`	Churn risk and reliability concerns
`financial`	Pricing and ROI concerns
`technology`	Integration and technical issues
`competitive`	Competitor comparisons and switching

Schema

{
  "signal_id": "1cb8bd74-e7c9-4c41-b7aa-9c6f19f72e5d",
  "signal_type": "g2-product-review",
  "signal_subtype": "ActiveChurn",
  "detected_at": "2026-01-21T11:01:13.789Z",
  "association": "company",
  "company": {
    "name": "Salesforce",
    "domain": "salesforce.com",
    "linkedin_url": "https://www.linkedin.com/company/salesforce/"
  },
  "data": {
    "summary": "Enterprise IT Director reports switching from Salesforce to HubSpot after pricing increased 40% at renewal, citing ROI concerns and complexity for their mid-market use case.",
    "headline": "IT Director Churns After 40% Price Hike, Saves $180K by Switching to HubSpot",
    "relevance": 92,
    "product_name": "Salesforce",
    "source_page_url": "https://www.g2.com/products/salesforce/reviews",
    "switching_intent": {
      "detected": true,
      "urgency": "immediate",
      "signal_phrase": "We migrated to HubSpot last quarter"
    },
    "quantified_impact": {
      "has_numbers": true,
      "metrics": [
        "40% price increase",
        "$180K annual savings"
      ]
    },
    "decision_maker_complaint": {
      "is_decision_maker": true,
      "title": "IT Director"
    },
    "competitors_mentioned": [
      "HubSpot"
    ],
    "evidence": [
      {
        "quote": "We migrated to HubSpot last quarter after Salesforce tried to raise our renewal by 40%. The savings are $180K annually.",
        "reviewer_name": "Mark T.",
        "reviewer_title": "IT Director @Manufacturing Co",
        "review_url": "https://www.g2.com/products/salesforce/reviews#review-13100137",
        "star_rating": 2,
        "review_date": "2026-01-10"
      },
      {
        "quote": "For a mid-market company, the complexity wasn't worth it. HubSpot does 90% of what we need.",
        "reviewer_name": "Mark T.",
        "reviewer_title": "IT Director @Manufacturing Co",
        "review_url": "https://www.g2.com/products/salesforce/reviews#review-13100274",
        "star_rating": 2,
        "review_date": "2026-01-10"
      }
    ]
  }
}

Field Reference

Core Fields

Field	Type	Required	Description
`signal_id`	string (UUID)	✓	Unique identifier for this signal
`signal_type`	string	✓	Always `"g2-product-review"`
`signal_subtype`	string	✓	Specific signal subtype (see subtypes table)
`detected_at`	string (ISO 8601)	✓	When the signal was detected
`association`	string	✓	Always `"company"`

Company Object

Field	Type	Required	Description
`company.name`	string	✓	Vendor/product company name
`company.domain`	string	✓	Company domain
`company.linkedin_url`	string (URL)		Company LinkedIn URL

Data Object

Field	Type	Required	Description
`data.summary`	string	✓	2-4 sentence summary of the signal: WHO complained, WHAT the problem is, and IMPACT
`data.headline`	string	✓	12-20 word headline summarizing WHO + PROBLEM + IMPACT
`data.relevance`	integer	✓	Relevance score 0-100 (90+ exceptional, 80-89 high value, 70-79 solid, 60-69 moderate). Delivered signals score 50 or higher
`data.product_name`	string	✓	The G2 product the reviews are about
`data.source_page_url`	string (URL)	✓	The product's G2 reviews page
`data.competitors_mentioned`	array[string]		Competitors mentioned in the reviews

Switching Intent Object

Field	Type	Description
`data.switching_intent.detected`	boolean	Whether switching intent was detected
`data.switching_intent.urgency`	enum	Urgency level: `immediate`, `considering`, `none`
`data.switching_intent.signal_phrase`	string	Exact phrase indicating switching intent (empty if not detected)

Quantified Impact Object

Field	Type	Description
`data.quantified_impact.has_numbers`	boolean	Whether quantified metrics were found
`data.quantified_impact.metrics`	array[string]	Extracted metrics (e.g., `"$50,000"`, `"30% longer"`, `"3-4 times a day"`)

Decision Maker Complaint Object

Field	Type	Description
`data.decision_maker_complaint.is_decision_maker`	boolean	Whether complaint is from a decision-maker (C-level, VP, Director, Owner, Founder)
`data.decision_maker_complaint.title`	string	Reviewer's job title

Evidence Array

Field	Type	Description
`data.evidence[].quote`	string	Direct quote from review (max 500 chars)
`data.evidence[].reviewer_name`	string	Reviewer name or "Anonymous"
`data.evidence[].reviewer_title`	string	Reviewer job title (may be empty)
`data.evidence[].review_url`	string (URL)	Link to the review on G2
`data.evidence[].star_rating`	number	Reviewer's star rating, 0-5 in half steps. `0` when no rating was captured
`data.evidence[].review_date`	string (YYYY-MM-DD)	Date of the review

Example with Switching Intent

{
  "signal_id": "8b2c3d4e-5f6a-7890-bcde-f01234567890",
  "signal_type": "g2-product-review",
  "signal_subtype": "ActiveChurn",
  "detected_at": "2026-01-15T14:30:00Z",
  "association": "company",
  "company": {
    "name": "Acme CRM",
    "domain": "acmecrm.com",
    "linkedin_url": "https://www.linkedin.com/company/acme-crm"
  },
  "data": {
    "summary": "VP of Sales Operations at a large enterprise reports monthly outages costing approximately $50K in lost deals. The reviewer is actively evaluating HubSpot as an alternative.",
    "headline": "VP of Sales reports monthly outages costing $50K, actively evaluating HubSpot",
    "relevance": 88,
    "product_name": "Acme CRM",
    "source_page_url": "https://www.g2.com/products/acme-crm/reviews",
    "switching_intent": {
      "detected": true,
      "urgency": "considering",
      "signal_phrase": "actively evaluating HubSpot"
    },
    "quantified_impact": {
      "has_numbers": true,
      "metrics": [
        "$50,000",
        "monthly outages"
      ]
    },
    "decision_maker_complaint": {
      "is_decision_maker": true,
      "title": "VP of Sales Operations"
    },
    "competitors_mentioned": [
      "HubSpot"
    ],
    "evidence": [
      {
        "quote": "The monthly outages have cost us at least 2 deals worth $25K each. We're actively evaluating HubSpot.",
        "reviewer_name": "Sarah M.",
        "reviewer_title": "VP of Sales Operations",
        "review_url": "https://www.g2.com/products/acme-crm/reviews#review-13100411",
        "star_rating": 2,
        "review_date": "2026-01-10"
      }
    ]
  }
}

Coverage

Refresh: Monthly
Coverage: 2,000,000 companies