Tech Stack

Tech stack insights reveal when companies adopt, change, or remove technologies - surfacing competitive displacement opportunities and partnership potential. By tracking technographic changes over time, you can time outreach around moments of technology evaluation and decision-making.

Why This Insight Matters

Competitive displacement - Know when prospects adopt a competitor's solution
Recent evaluations - Recent adoption means the category was just evaluated - good time to engage
Complementary selling - Identify companies using technologies that integrate with yours
Stack modernization - Track when companies upgrade or migrate platforms

Available Subtypes

Signal	Subtype Enum	Description
Uses competitor tech	`techUsedProspectUsesCompetitor`	Prospect currently uses a competitive product
Recently adopted competitor	`techUsedProspectRecentlyAdoptedCompetitor`	Prospect recently added a competitor to their stack
Uses complementary tech	`techUsedProspectUsesComplementaryTech`	Prospect uses technology that complements yours

Response Fields

Core Fields

Field	Type	Example	Description
`insightId`	string	`"tech-competitor-001"`	Unique identifier for this insight
`name`	string	`"Recently Adopted Competitor"`	Human-readable insight name
`type`	string	`"technographic"`	Insight category
`subType`	string	`"techUsedProspectRecentlyAdoptedCompetitor"`	Specific subtype enum

Technology Details

Field	Type	Example	Description
`variables.company_name`	string	`"Acme Corp"`	Company name
`variables.company_domain`	string	`"acme.com"`	Company domain
`variables.competitor_adopted`	string	`"HubSpot"`	Name of adopted competitor technology
`variables.competitor_category`	string	`"CRM"`	Category of the technology
`variables.first_detected_at`	string	`"2024-11-15T00:00:00Z"`	When adoption was first detected
`variables.days_since_adoption`	integer	`30`	Days since the adoption was detected
`variables.previous_solution`	string	`"Salesforce"`	Previous technology (if known)
`variables.confidence`	string	`"high"`	Detection confidence level
`variables.detection_source`	string	`"website_scripts"`	How the technology was detected
`variables.related_technologies`	string[]	`["Marketo", "Drift", "Clearbit"]`	Other technologies in their stack

Complementary Technology Fields

Field	Type	Example	Description
`variables.complementary_tech`	string	`"Outreach"`	Complementary technology name
`variables.complementary_category`	string	`"Sales Engagement"`	Category of the technology
`variables.your_integration_available`	boolean	`true`	Whether you have an integration
`variables.adoption_date`	string	`"2024-06-01T00:00:00Z"`	When technology was adopted
`variables.other_stack`	string[]	`["Salesforce", "Gong"]`	Other notable technologies

Resolution Fields

Field	Type	Example	Description
`companyUrl`	string	`"acme.com"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/acme"`	Company LinkedIn URL

Full JSON Response Example - Recently Adopted Competitor

{
  "insightId": "tech-competitor-001",
  "name": "Recently Adopted Competitor",
  "type": "technographic",
  "subType": "techUsedProspectRecentlyAdoptedCompetitor",
  "companyUrl": "acme.com",
  "companyLinkedinUrl": "linkedin.com/company/acme",
  "variables": {
    "company_name": "Acme Corp",
    "company_domain": "acme.com",
    "competitor_adopted": "HubSpot",
    "competitor_category": "CRM",
    "first_detected_at": "2024-11-15T00:00:00Z",
    "days_since_adoption": 30,
    "previous_solution": "Salesforce",
    "confidence": "high",
    "detection_source": "website_scripts",
    "related_technologies": ["Marketo", "Drift", "Clearbit"]
  }
}

Full JSON Response Example - Uses Complementary Tech

{
  "insightId": "tech-complementary-001",
  "name": "Uses Complementary Technology",
  "type": "technographic",
  "subType": "techUsedProspectUsesComplementaryTech",
  "companyUrl": "acme.com",
  "companyLinkedinUrl": "linkedin.com/company/acme",
  "variables": {
    "company_name": "Acme Corp",
    "company_domain": "acme.com",
    "complementary_tech": "Outreach",
    "complementary_category": "Sales Engagement",
    "your_integration_available": true,
    "adoption_date": "2024-06-01T00:00:00Z",
    "other_stack": ["Salesforce", "Gong", "LinkedIn Sales Navigator"]
  }
}

Example Output

Competitive Displacement

"Noticed Acme recently moved from Salesforce to HubSpot - always a big undertaking. A month in, teams often realize what's missing. If the transition surfaced any gaps around [your value prop], happy to share how others have handled it."

Complementary Technology

"Saw you're running Outreach for sales engagement. We integrate natively and help teams like yours [specific value]. Quick to set up if you want to see it in action."

Coverage

Refresh: Weekly
Coverage: 21,000,000 companies
Best for: Competitive sales teams, technology vendors, integration partners

Detection Methods

We detect technology usage through:

Website script analysis
DNS records
Job posting technology requirements
Public integrations and app marketplaces
API endpoint detection

Contact [email protected] to get started.