Tech Stack

Tech stack insights reveal when companies adopt, change, or remove technologies—surfacing competitive displacement opportunities and partnership potential. By tracking technographic changes over time, you can time outreach around moments of technology evaluation and decision-making.

Why This Insight Matters

Competitive displacement — Know when prospects adopt a competitor's solution
Recent evaluations — Recent adoption means the category was just evaluated—good time to engage
Complementary selling — Identify companies using technologies that integrate with yours
Stack modernization — Track when companies upgrade or migrate platforms

Available Subtypes

Signal	Subtype Enum	Description
Uses competitor tech	`techUsedProspectUsesCompetitor`	Prospect currently uses a competitive product
Recently adopted competitor	`techUsedProspectRecentlyAdoptedCompetitor`	Prospect recently added a competitor to their stack
Uses complementary tech	`techUsedProspectUsesComplementaryTech`	Prospect uses technology that complements yours

Response Fields

Core Fields

Field	Type	Example	Description
`insightId`	string	`"tech-competitor-001"`	Unique identifier for this insight
`name`	string	`"Recently Adopted Competitor"`	Human-readable insight name
`type`	string	`"technographic"`	Insight category
`subType`	string	`"techUsedProspectRecentlyAdoptedCompetitor"`	Specific subtype enum

Technology Details

Field	Type	Example	Description
`variables.company_name`	string	`"Acme Corp"`	Company name
`variables.company_domain`	string	`"acme.com"`	Company domain
`variables.competitor_adopted`	string	`"HubSpot"`	Name of adopted competitor technology
`variables.competitor_category`	string	`"CRM"`	Category of the technology
`variables.first_detected_at`	string	`"2024-11-15T00:00:00Z"`	When adoption was first detected
`variables.days_since_adoption`	integer	`30`	Days since the adoption was detected
`variables.previous_solution`	string	`"Salesforce"`	Previous technology (if known)
`variables.confidence`	string	`"high"`	Detection confidence level
`variables.detection_source`	string	`"website_scripts"`	How the technology was detected
`variables.related_technologies`	string[]	`["Marketo", "Drift", "Clearbit"]`	Other technologies in their stack

Complementary Technology Fields

Field	Type	Example	Description
`variables.complementary_tech`	string	`"Outreach"`	Complementary technology name
`variables.complementary_category`	string	`"Sales Engagement"`	Category of the technology
`variables.your_integration_available`	boolean	`true`	Whether you have an integration
`variables.adoption_date`	string	`"2024-06-01T00:00:00Z"`	When technology was adopted
`variables.other_stack`	string[]	`["Salesforce", "Gong"]`	Other notable technologies

Resolution Fields

Field	Type	Example	Description
`companyUrl`	string	`"acme.com"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/acme"`	Company LinkedIn URL

Full JSON Response Example - Recently Adopted Competitor

{
  "insightId": "tech-competitor-001",
  "name": "Recently Adopted Competitor",
  "type": "technographic",
  "subType": "techUsedProspectRecentlyAdoptedCompetitor",
  "companyUrl": "acme.com",
  "companyLinkedinUrl": "linkedin.com/company/acme",
  "variables": {
    "company_name": "Acme Corp",
    "company_domain": "acme.com",
    "competitor_adopted": "HubSpot",
    "competitor_category": "CRM",
    "first_detected_at": "2024-11-15T00:00:00Z",
    "days_since_adoption": 30,
    "previous_solution": "Salesforce",
    "confidence": "high",
    "detection_source": "website_scripts",
    "related_technologies": ["Marketo", "Drift", "Clearbit"]
  }
}

Full JSON Response Example - Uses Complementary Tech

{
  "insightId": "tech-complementary-001",
  "name": "Uses Complementary Technology",
  "type": "technographic",
  "subType": "techUsedProspectUsesComplementaryTech",
  "companyUrl": "acme.com",
  "companyLinkedinUrl": "linkedin.com/company/acme",
  "variables": {
    "company_name": "Acme Corp",
    "company_domain": "acme.com",
    "complementary_tech": "Outreach",
    "complementary_category": "Sales Engagement",
    "your_integration_available": true,
    "adoption_date": "2024-06-01T00:00:00Z",
    "other_stack": ["Salesforce", "Gong", "LinkedIn Sales Navigator"]
  }
}

API Usage

Generate Content API

{
  "enabledInsights": ["techUsedProspectRecentlyAdoptedCompetitor"],
  "disabledInsights": []
}

Generate Insights API

{
  "contactCompanyUrl": "acme.com",
  "insightSubtype": "techUsedProspectUsesCompetitor"
}

Example Output

Competitive Displacement

"Noticed Acme recently moved from Salesforce to HubSpot—always a big undertaking. A month in, teams often realize what's missing. If the transition surfaced any gaps around [your value prop], happy to share how others have handled it."

Complementary Technology

"Saw you're running Outreach for sales engagement. We integrate natively and help teams like yours [specific value]. Quick to set up if you want to see it in action."

Coverage

Refresh: Daily
Coverage: 75-99% of companies
Best for: Competitive sales teams, technology vendors, integration partners

Detection Methods

We detect technology usage through:

Website script analysis
DNS records
Job posting technology requirements
Public integrations and app marketplaces
API endpoint detection