SEO & Website Traffic

Overview

SEO & Website Traffic signals reveal which companies are growing or struggling digitally—surfacing both opportunities and pain points.

We pull monthly traffic data across millions of domains, computing month-over-month and 3-month change percentages. Signals fire when traffic crosses significance thresholds (surges >25%, declines >20%, or 3+ consecutive months of directional change). Each signal includes traffic source breakdown, engagement metrics (bounce rate, pages/visit, duration), and global rank.

Available Subtypes

Signal	Subtype Enum	Description
Traffic Surge	`trafficSurge`	Significant month-over-month traffic increase
Traffic Decline	`trafficDecline`	Significant month-over-month traffic decrease
Sustained Growth	`sustainedGrowth`	Multiple consecutive months of traffic increases
Sustained Decline	`sustainedDecline`	Multiple consecutive months of traffic decreases

Schema

{
  "signal_id": "9fc7f6c1-791c-4913-98d2-8d6122cdae5b",
  "batch_id": "2026-01-23-13-39-33",
  "signal_type": "website-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-01-23T13:39:33Z",
  "association": "company",
  "company": {
    "name": "Telesure Group Services",
    "domain": "telesure.co.za",
    "linkedin_url": "linkedin.com/company/telesure-group-services",
    "industries": [
      "Insurance",
      "Jobs and Employment"
    ],
    "employee_count_low": 101,
    "employee_count_high": 250
  },
  "data": {
    "summary": "telesure.co.za traffic surged 139% to 34K monthly visits with 3 consecutive months of growth.",
    "relevance": 50.0,
    "traffic": {
      "2025-10-01": 4543,
      "2025-11-01": 14075,
      "2025-12-01": 33677
    },
    "traffic_band": "emerging",
    "change_mom_pct": 139.3,
    "change_3mo_pct": 641.3,
    "trend": "up",
    "consecutive_months": 3,
    "global_rank": 970563,
    "category": "Jobs_and_Career/Jobs_and_Employment",
    "traffic_sources": {
      "direct": 0.4,
      "search": 0.47,
      "referral": 0.09,
      "social": 0.02,
      "paid": 0.01,
      "mail": 0.0
    },
    "engagement": {
      "bounce_rate": 0.62,
      "pages_per_visit": 1.78,
      "avg_visit_duration_seconds": 266
    },
    "top_countries": {
      "ZA": 1.0
    }
  }
}

Field Reference

Core Fields

Field	Type	Description
`signal_id`	string (UUID)	Unique identifier for this signal
`signal_type`	string	Always `"website-traffic"`
`signal_subtype`	enum	`trafficSurge`, `trafficDecline`, `sustainedGrowth`, `sustainedDecline`
`detected_at`	string (ISO 8601)	When signal was detected
`association`	string	Always `"company"`

Company Object

Field	Type	Description
`company.name`	string	Company name
`company.domain`	string	Company website domain
`company.linkedin_url`	string	LinkedIn company URL
`company.industries`	array[string]	Industry classifications
`company.employee_count_low`	integer	Lower bound of employee count
`company.employee_count_high`	integer	Upper bound of employee count
`company.description`	string	Company description

Data Object

Field	Type	Description
`data.summary`	string	Human-readable summary of the traffic signal
`data.relevance`	float	Relevance score (0-100)
`data.traffic`	array[object]	Monthly traffic data
`data.traffic_band`	enum	Traffic size category: `emerging`, `small`, `medium`, `large`
`data.change_mom_pct`	float	Month-over-month change percentage
`data.change_3mo_pct`	float	3-month change percentage
`data.trend`	enum	`up` or `down`
`data.consecutive_months`	integer	Number of consecutive months with this trend
`data.global_rank`	integer	SimilarWeb global rank (null if unavailable)
`data.category`	string	Industry category (null if unavailable)

Traffic Sources Object

Field	Type	Description
`data.traffic_sources.direct`	float (0-1)	Proportion of direct traffic
`data.traffic_sources.search`	float (0-1)	Proportion of search traffic
`data.traffic_sources.referral`	float (0-1)	Proportion of referral traffic
`data.traffic_sources.social`	float (0-1)	Proportion of social traffic
`data.traffic_sources.paid`	float (0-1)	Proportion of paid traffic
`data.traffic_sources.mail`	float (0-1)	Proportion of email traffic

Engagement Object

Field	Type	Description
`data.engagement.bounce_rate`	float (0-1)	Bounce rate
`data.engagement.pages_per_visit`	float	Average pages viewed per visit
`data.engagement.avg_visit_duration_seconds`	integer	Average visit duration in seconds

Top Countries Object

Field	Type	Description
`data.top_countries`	array[object]	Country code with traffic proportion

Example Output

"Noticed EGK has had 3 consecutive months of traffic growth—up 319% to 6K monthly visits. That kind of sustained digital momentum usually signals broader growth initiatives. Would love to share how we're helping similar companies capitalize on that momentum."

Coverage

Refresh: Weekly
Coverage: 25-75% of companies
Best for: Marketing agencies, SEO tools, advertising platforms, analytics vendors