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Commented on LinkedIn Post

A prospect's comments on someone else’s LinkedIn post.

This insight captures when a prospect leaves a comment on a LinkedIn post. It highlights both the prospect’s comment and the parent post they are engaging with. Together, these details surface what topics they care enough to respond to, how they express their perspective, and the broader context of the discussion.

The schema also includes tags from both the comment itself and the parent post, which can be leveraged for thematic targeting in outreach.

Why This Insight Matters

  • Reveals what prospects care enough about to comment on
  • Highlights their professional voice and tone
  • Surfaces challenges, opinions, or areas of expertise
  • Provides direct quotes you can reference in outreach

Insight Subtype

Text

socialMediaProspectCommentedOnLinkedInPost

API Controls

Generate Content API

{
  "enabledInsights": ["socialMediaProspectCommentedOnLinkedInPost"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "socialMediaProspectCommentedOnLinkedInPost"
}

Note: This subtype may appear automatically based on relevance unless explicitly controlled via these parameters.

JSON Schema (Response Format)

{
  "comment_text": "string",
  "comment_tag": "string",
  "comment_sentiment": "string",
  "comment_author_title": "string",
  "comment_author_summary": "string",
  "comment_author_linkedin_url": "string",
  "comment_author_email": "string",
  "comment_author_current_position_description": "string",
  "comment_author_company_website_url": "string",
  "comment_author_current_company_linkedin_url": "string",
  "comment_author_company_name": "string",
  "comment_author_first_name": "string",
  "comment_author_last_name": "string",
  "comment_num_comments": 10,
  "comment_num_likes": 10,
  "parent_post_text": "string",
  "parent_post_url": "string",
  "parent_post_published_at": "2024-05-16T00:00:00Z",
  "parent_post_poster_linkedin_url": "string",
  "parent_post_num_comments": 10,
  "parent_post_num_likes": 10,
  "parent_post_num_reposts": 10,
  "parent_post_tags": "string"
}

Field Definitions

Comment Fields

  • comment_text – Text of the prospect’s comment.
  • comment_tag – Hashtag or topical tag in the comment (if available).
  • comment_sentiment – Detected sentiment (positive, neutral, negative).
  • comment_num_comments – Number of replies to this comment.
  • comment_num_likes – Number of likes the comment received.

Comment Author Fields

  • comment_author_title – Current job title of the commenter.
  • comment_author_summary – LinkedIn profile summary of the commenter.
  • comment_author_linkedin_url – Direct LinkedIn profile URL.
  • comment_author_email – Work email of the commenter (if available).
  • comment_author_current_position_description – Description of their current role.
  • comment_author_company_website_url – Website of the commenter’s company.
  • comment_author_current_company_linkedin_url – LinkedIn URL of their current company.
  • comment_author_company_name – Name of the commenter’s company.
  • comment_author_first_name – First name of the commenter.
  • comment_author_last_name – Last name of the commenter.

Parent Post Fields

  • parent_post_text – Text of the original post they commented on.
  • parent_post_url – Public URL of the original post.
  • parent_post_published_at – ISO timestamp when the post was published.
  • parent_post_poster_linkedin_url – LinkedIn URL of the post’s author.
  • parent_post_num_comments – Number of total comments on the post.
  • parent_post_num_likes – Number of likes on the post.
  • parent_post_num_reposts – Number of times the post was reshared.
  • parent_post_tags – Tags or hashtags associated with the original post.

Example Response

{
  "comment_text": "Love this perspective! Scaling a sales team quickly is tough—especially post-acquisition.",
  "comment_tag": "#SalesEnablement",
  "comment_sentiment": "positive",
  "comment_author_title": "Director of Sales Enablement",
  "comment_author_summary": "Passionate about helping GTM teams scale effectively...",
  "comment_author_linkedin_url": "https://www.linkedin.com/in/test",
  "comment_author_email": "[email protected]",
  "comment_author_current_position_description": "Leading global sales enablement strategy",
  "comment_author_company_website_url": "https://company.com",
  "comment_author_current_company_linkedin_url": "https://www.linkedin.com/company/company",
  "comment_author_company_name": "Company Inc.",
  "comment_author_first_name": "Theo",
  "comment_author_last_name": "Bowman",
  "comment_num_comments": 2,
  "comment_num_likes": 14,
  "parent_post_text": "Excited to announce Adobe's acquisition of Marketo...",
  "parent_post_url": "https://www.linkedin.com/feed/update/urn:li:activity:7050105661103210496/",
  "parent_post_published_at": "2023-04-07T14:02:54Z",
  "parent_post_poster_linkedin_url": "https://www.linkedin.com/in/test",
  "parent_post_num_comments": 12,
  "parent_post_num_likes": 36,
  "parent_post_num_reposts": 1,
  "parent_post_tags": "#M&A #SalesEnablement"
}

Example Output

"Your recent comment on the Adobe–Marketo acquisition post really stood out. Calling out the challenge of scaling enablement after a merger shows deep awareness of the real pain points sales teams face..."

Sample Data

See real sample data here: Google Sheet

Updated 2 days ago