Commented on LinkedIn Post
A prospect's comments on someone else's LinkedIn post.
This insight captures when a prospect leaves a comment on a LinkedIn post. It highlights both the prospect's comment and the parent post they are engaging with. Together, these details surface what topics they care enough to respond to, how they express their perspective, and the broader context of the discussion.
The schema also includes tags from both the comment itself and the parent post, which can be leveraged for thematic targeting in outreach.
Why This Insight Matters
- Reveals what prospects care enough about to comment on
- Highlights their professional voice and tone
- Surfaces challenges, opinions, or areas of expertise
- Provides direct quotes you can reference in outreach
Available Subtypes
| Signal | Subtype Enum | Description |
|---|---|---|
| Commented on LinkedIn post | socialMediaProspectCommentedOnLinkedInPost | Prospect commented on someone's LinkedIn post |
Response Fields
Comment Fields
| Field | Type | Example | Description |
|---|---|---|---|
comment_text | string | "Love this perspective!" | Text of the prospect's comment |
comment_tag | string | "#SalesEnablement" | Hashtag or topical tag in the comment |
comment_sentiment | string | "positive" | Detected sentiment |
comment_num_comments | number | 2 | Number of replies to this comment |
comment_num_likes | number | 14 | Number of likes the comment received |
Comment Author Fields
| Field | Type | Example | Description |
|---|---|---|---|
comment_author_first_name | string | "Theo" | First name |
comment_author_last_name | string | "Bowman" | Last name |
comment_author_title | string | "Director of Sales Enablement" | Job title |
comment_author_summary | string | "Passionate about helping GTM teams..." | LinkedIn profile summary |
comment_author_linkedin_url | string | "https://www.linkedin.com/in/test" | Direct LinkedIn profile URL |
comment_author_email | string | "[email protected]" | Work email |
comment_author_company_name | string | "Company Inc." | Company name |
comment_author_company_website_url | string | "https://company.com" | Company website |
comment_author_current_company_linkedin_url | string | "https://www.linkedin.com/company/..." | Company LinkedIn URL |
comment_author_current_position_description | string | "Leading global sales enablement..." | Role description |
Parent Post Fields
| Field | Type | Example | Description |
|---|---|---|---|
parent_post_text | string | "Excited to announce..." | Text of the original post |
parent_post_url | string | "https://www.linkedin.com/feed/update/..." | Public URL of the post |
parent_post_published_at | string | "2023-04-07T14:02:54Z" | When the post was published |
parent_post_poster_linkedin_url | string | "https://www.linkedin.com/in/..." | LinkedIn URL of post author |
parent_post_num_comments | number | 12 | Total comments on the post |
parent_post_num_likes | number | 36 | Likes on the post |
parent_post_num_reposts | number | 1 | Times the post was reshared |
parent_post_tags | string | "#M&A #SalesEnablement" | Tags/hashtags on the post |
Full JSON Response Example
{
"comment_text": "Love this perspective! Scaling a sales team quickly is tough—especially post-acquisition.",
"comment_tag": "#SalesEnablement",
"comment_sentiment": "positive",
"comment_author_title": "Director of Sales Enablement",
"comment_author_summary": "Passionate about helping GTM teams scale effectively...",
"comment_author_linkedin_url": "https://www.linkedin.com/in/test",
"comment_author_email": "[email protected]",
"comment_author_current_position_description": "Leading global sales enablement strategy",
"comment_author_company_website_url": "https://company.com",
"comment_author_current_company_linkedin_url": "https://www.linkedin.com/company/company",
"comment_author_company_name": "Company Inc.",
"comment_author_first_name": "Theo",
"comment_author_last_name": "Bowman",
"comment_num_comments": 2,
"comment_num_likes": 14,
"parent_post_text": "Excited to announce Adobe's acquisition of Marketo...",
"parent_post_url": "https://www.linkedin.com/feed/update/urn:li:activity:7050105661103210496/",
"parent_post_published_at": "2023-04-07T14:02:54Z",
"parent_post_poster_linkedin_url": "https://www.linkedin.com/in/test",
"parent_post_num_comments": 12,
"parent_post_num_likes": 36,
"parent_post_num_reposts": 1,
"parent_post_tags": "#M&A #SalesEnablement"
}Example Output
"Your recent comment on the Adobe–Marketo acquisition post really stood out. Calling out the challenge of scaling enablement after a merger shows deep awareness of the real pain points sales teams face..."
API Usage
Generate Content API
{
"enabledInsights": ["socialMediaProspectCommentedOnLinkedInPost"],
"disabledInsights": []
}Generate Insights API
{
"insightSubtype": "socialMediaProspectCommentedOnLinkedInPost"
}Sample Data
See real sample data here: Google Sheet
Coverage
- Refresh: Daily
- Coverage: 25-50% of contacts
- Best for: Social selling, conversation starters, topical outreach
Updated 12 days ago