Prospect's Commented on LinkedIn Post

This insight captures when a prospect leaves a comment on a LinkedIn post. It highlights both the prospect's comment and the parent post they are engaging with. Together, these details surface what topics they care enough to respond to, how they express their perspective, and the broader context of the discussion.

The schema also includes tags from both the comment itself and the parent post, which can be leveraged for thematic targeting in outreach.

Why This Insight Matters

Reveals what prospects care enough about to comment on
Highlights their professional voice and tone
Surfaces challenges, opinions, or areas of expertise
Provides direct quotes you can reference in outreach

Subtype

Signal	Subtype Enum	Description
Commented on LinkedIn post	`linkedinPostComment`	Prospect commented on someone's LinkedIn post

Schema

{
  "signal_id": "a3f8c1d2-e5b7-4a9c-8d6e-1f2a3b4c5d6e",
  "signal_type": "linkedin-comment",
  "signal_subtype": "linkedinPostComment",
  "detected_at": "2023-04-08T10:15:32Z",
  "association": "contact",
  
  "contact": {
    "first_name": "Theo",
    "last_name": "Bowman",
    "full_name": "Theo Bowman",
    "email": "[email protected]",
    "job_title": "Director of Sales Enablement",
    "linkedin_url": "https://www.linkedin.com/in/test"
  },
  
  "company": {
    "name": "Company Inc.",
    "domain": "company.com",
    "linkedin_url": "https://www.linkedin.com/company/company",
    "industries": ["Software", "Sales Enablement"],
    "employee_count_low": 201,
    "employee_count_high": 500,
    "description": "Company Inc. provides enterprise sales enablement solutions for GTM teams."
  },
  
  "data": {
    "comment_text": "Love this perspective! Scaling a sales team quickly is tough—especially post-acquisition.",
    "comment_tags": ["#SalesEnablement"],
    "comment_num_comments": 2,
    "comment_num_likes": 14,
    
    "parent_post": {
      "text": "Excited to announce Adobe's acquisition of Marketo...",
      "url": "https://www.linkedin.com/feed/update/urn:li:activity:7050105661103210496/",
      "published_at": "2023-04-07T14:02:54Z",
      "poster_linkedin_url": "https://www.linkedin.com/in/test",
      "num_comments": 12,
      "num_likes": 36,
      "num_reposts": 1,
      "tags": ["#M&A", "#SalesEnablement"]
    }
  }
}

Field Reference

Core Fields

Field	Type	Description
`signal_id`	string (UUID v4)	Unique identifier for this signal
`signal_type`	string	Always `"linkedin-comment"`
`signal_subtype`	string	Always `"linkedinPostComment"`
`detected_at`	string (ISO 8601)	Timestamp when signal was detected
`association`	string	Always `"contact"`

Contact Object

Field	Type	Description
`contact.first_name`	string	Contact's first name
`contact.last_name`	string	Contact's last name
`contact.full_name`	string	Contact's full name
`contact.email`	string	Contact's email address
`contact.job_title`	string	Contact's job title
`contact.linkedin_url`	string	Contact's LinkedIn URL

Company Object

Field	Type	Description
`company.name`	string	Company name
`company.domain`	string	Company website domain
`company.linkedin_url`	string	LinkedIn company URL
`company.industries`	array[string]	Industry classifications
`company.employee_count_low`	integer	Lower bound of employee count
`company.employee_count_high`	integer	Upper bound of employee count
`company.description`	string	Company description

Comment Data

Field	Type	Description
`data.comment_text`	string	Text of the prospect's comment
`data.comment_tags`	array[string]	LLM-generated tags from comment
`data.comment_num_comments`	integer	Number of replies to this comment
`data.comment_num_likes`	integer	Number of likes the comment received

Parent Post Object

Field	Type	Description
`data.parent_post.text`	string	Text of the original post
`data.parent_post.url`	string	Public URL of the post
`data.parent_post.published_at`	string (ISO 8601)	When the post was published
`data.parent_post.poster_linkedin_url`	string	LinkedIn URL of post author
`data.parent_post.num_comments`	integer	Total comments on the post
`data.parent_post.num_likes`	integer	Likes on the post
`data.parent_post.num_reposts`	integer	Times the post was reshared
`data.parent_post.tags`	array[string]	Tags/hashtags on the parent post

Example Output

"Your recent comment on the Adobe–Marketo acquisition post really stood out. Calling out the challenge of scaling enablement after a merger shows deep awareness of the real pain points sales teams face..."

Coverage

Refresh: Daily
Coverage: 25-50% of contacts
Best for: Social selling, conversation starters, topical outreach