The Competitive Companies insight pinpoints direct rivals to either the prospect's company or the sales user's company, enabling more strategic outreach by referencing competitors and positioning your solution as the preferred choice.

We have 3-5 competitors (and growing) per company, in our database of 50M companies.

Why this Insight Matters

Allows you to name-drop a competitor, making outreach more attention-grabbing (e.g., “Beat Salesforce” in the subject line)
Identifies if a prospect is using a competitor’s solution, giving you an opportunity to highlight your advantages

Example Payload #1

[
  {
    "userCompany": {
      "name": "Salesforce",
      "companyUrl": "https://www.salesforce.com"
    },
    "prospectCompany": {
      "name": "OpenAI",
      "url": "https://www.openai.com",
      "userCompetitorCompany": {
        "name": "HubSpot",
        "website": "https://www.hubspot.com",
        "connectionType": "competitor",
        "firstSeen": "2022-03-15T09:30:00Z",
        "lastSeen": "2023-06-08T14:45:00Z",
        "sourceUrl": "https://www.gartner.com/reviews/market/crm/compare/salesforce-vs-hubspot"
      }
    }
  }
]

To generate a personalized message based off an understanding of the usage of a competitive company, we recommend leveraging Competitive Company Value Propositions or Competitive Product Value Propositions, see next sections.