Email Sequence

Generate hyper-personalized, multi-step sequences where every step is A+

Generate multi-touch email sequences that maintain personalization across every message, automatically introducing fresh insights and building upon previous context to create natural, engaging conversation flows.

Basic Request

import requests

url = 'https://api.autobound.ai/api/external/generate-content/[UPDATE-VERSION]'
headers = {
    'X-API-KEY': 'YOUR-API-KEY-HERE',
    'Content-Type': 'application/json'
}
data = {
    "contactEmail": "[email protected]",
    "userEmail": "[email protected]",
    "contentType": "sequence",
    "sequenceNumberOfEmails": 3  # defaults to 3 if not specified
}

response = requests.post(url, headers=headers, json=data)
print(response.text)

Here's what was generated with the request above.

Email 1: Initial Outreach
Subject: Podcast with Auren / James Roth's success

Hi Henry,

Caught your podcast with Auren on building ZoomInfo—love the growth story.

Recognizing stagnant growth (saw -5% revenue in earnings call) and the hyper-competitive space you're in (HubSpot is moving fast), are you and James confident in your SDRs' processes for pipeline generation?

We've built an engine that auto-generates hyper-personalized emails based on SEC filings, 10-Ks, podcast mentions, LinkedIn posts, tech used, shared experiences, and more—60-120x faster than your #1 SDR.

Open to exploring how we could ensure you have the pipeline needed to beat next year's revenue forecast?

Best,
Daniel

Email 2: Follow-up with New Context
Subject: Re: Podcast with Auren / James Roth's success

Henry,

Following up on my note about accelerating SDR productivity. Just saw you're hiring 18 new SDRs—getting them to full productivity quickly will be crucial given the current market conditions.

Three of your competitors are already using our platform to ramp SDRs 3x faster. Would you be open to a quick demo to see how we're doing it?

Best,
Daniel

Email 3: Final Value-Driven Touch
Subject: Re: Podcast with Auren / James Roth's success

Henry,

One last note—just saw HubSpot's Q3 earnings call where they discussed expanding their contact data offerings post-Clearbit acquisition.

In this increasingly competitive space, your SDRs' ability to personalize at scale could be a key differentiator. We're helping teams like yours generate 2-3x more responses through AI-powered personalization.

If you're open to it, I'd love to show you how we could help ZoomInfo maintain its market leadership through more effective sales outreach.

Best,
Daniel

These emails were generated by aggregating ranked insights from key sources like SEC filings, 10-K reports, LinkedIn posts, and recent podcasts.

Details on ZoomInfo's growth, revenue trends, and leadership, enable the email to directly address potential challenges for Henry’s SDR team in a competitive market.

Response Format

{
    "type": "sequence",
    "contactEmail": "[email protected]",
    "contactCompanyName": "Zoominfo", 
    "contactJobTitle": "CEO",
    "contentList": [
        {
            "step": 1,
            "subject": "Podcast with Auren / James Roth's success",
            "content": "Hi Henry,\n\nCaught your podcast with Auren on building ZoomInfo—love the growth story...",
            "modelUsed": "opus",
        },
        {
            "step": 2,
            "content": "Henry,\n\nFollowing up on my note about accelerating SDR productivity. Just saw you're hiring 18 new SDRs—getting them to full productivity quickly will be crucial given the current market conditions..."
        },
        {
            "step": 3,
            "content": "Henry,\n\nOne last note—just saw HubSpot's Q3 earnings call where they discussed expanding their contact data offerings post-Clearbit acquisition..."
        }
    ],
		"insightsUsed": [
        {
            "insightId": "987fea93-b711-49d0",
            "name": "Appeared in podcast",
            "type": "socialMedia",
            "subType": "podcast",
            "variables": {
                "title": "Henry Schuck (CEO of ZoomInfo): Building A Billion Dollar Data Company",
                "snippet": "Henry Schuck, CEO of ZoomInfo (NASDAQ: ZI), talks with World of DaaS host Auren Hoffman. ZoomInfo is a $17 billion market cap B2B data company and one of the only billion dollar data companies that have been created in the last 20 years.",
                "website": "https://podcasts.apple.com/us/podcast/henry-schuck-building-zoominfo/id1154105909"
            },
            "score": 195
        },
        {
            "insightId": "6eb70a5e-3155-4aef",
            "name": "Hiring SDRs",
            "type": "jobOpening",
            "subType": "jobOpening",
            "variables": {
                "quantity": 18,
                "jobPosting": [
                    "Sales Development Representative, Inbound - Bethesda, Maryland",
                    "Sales Development Representative, Inbound - Waltham, Massachusetts",
                    "Enterprise Sales Development Representative - Vancouver, Washington"
                ]
            },
            "score": 185
        },
        {
            "insightId": "798fea93-b711-49d0",
            "name": "Competitor News",
            "type": "competitorNews",
            "subType": "productLaunch",
            "variables": {
                "competitor": "HubSpot",
                "event": "Expanding data offerings post-Clearbit acquisition",
                "source": "Q3 2023 Earnings Call",
                "quote": "Contact data will be core to our 2024 strategy"
            },
            "score": 175
        },
        {
            "insightId": "a95080c2-92a9-4592",
            "name": "10K: Investing in sales productivity",
            "type": "10-K: Sales & Marketing",
            "subType": "Investing in sales productivity",
            "variables": {
                "summary": "ZoomInfo continues to invest in sales and marketing capacity to enable future growth.",
                "excerpts": "We anticipate that we will continue to invest in sales and marketing capacity to enable future growth.",
                "filingUrl": "https://www.sec.gov/Archives/edgar/data/1794515/000179451524000016/0001794515-24-000016-index.htm",
                "periodOfReport": "2023-12-31T00:00:00.000Z"
            },
            "score": 165
        },
        {
            "insightId": "318fea93-b711-49d0",
            "name": "Significantly missed investor expectations",
            "type": "financial",
            "subType": "significantlyMissed",
            "variables": {
                "surprisePercentage": "-128.5652%",
                "quarterlyRevenueGrowthYOY": "-5.50%",
                "financialContent": "Last quarter's surprisePercentage was -128.5652% with YOY quarterly revenue growth at -5.50%. This significant deviation from investor expectations could signal underlying challenges in sales effectiveness and market positioning."
            },
            "score": 155
        }
    ],
    "salesAssetsUsed": [
        {
            "name": "ai_email_writer",
            "salesAssetId": "a07ecf19-fad0-40fb-a4c1-d9bb522d046a",
            "text": "Autobound's AI Email Writer enables the creation of hyper-personalized emails at a speed 60-120x faster than the average seller..."
        }
    ],
    "valuePropsUsed": [
        {
            "valuePropId": "a07ecf19-fad0-40fb-a4c1-d9bb522d046a",
            "name": "Enterprise CEO",
            "content": "Autobound helps enterprise software companies accelerate revenue growth..."
            ]
        }
    ]
}

Optional Parameters

{
    "contactEmail": "[email protected]",
    "userEmail": "[email protected]",
    "contentType": "sequence",
    "sequenceNumberOfEmails": 3,
    
    // Customize Output
    "writingStyle": "challenger_sale",
    "wordCount": 100,  // per email
    "language": "english",
    
    // Additional Context
    "additionalContext": "Prospect recently mentioned sales productivity in earnings call",
    "salesAsset": "Text from relevant case study or product page",
    
    // Control Insights
    "enabledInsights": ["earnings_call", "podcast"],
    "disabledInsights": ["social_media"],
    
    // Model Selection
    "model": "opus",  // or "gpt4", "sonnet", "fine_tuned"

    // Template to Rewrite
    "contentToRewrite": "Step 1\nSubject: Write hyper-personalized emails with AI\nBody: Hi [prospectName],\n\nI'm one of the Autobound Co-Founders. We just launched a tool that auto-generates hyper-personalized emails with AI (based on LinkedIn, news sources, company initiatives, shared experiences, job changes, & more).\n\nWorks with LinkedIn, Outreach, Salesloft, and Gmail, and signup takes <30 seconds.\n\nIt's the tool my co-founder and I always wanted (we're ex Oracle / Yelp sales), and we just raised $4M to make it happen.\n\nOpen to exploring whether Autobound can boost your team's open and reply rates?\n\nBest,\n[userName]\n\nStep 2\nBody: Friendly follow up, is writing thoughtful, personalized emails something your team struggles with?\n\nOver 4,000+ SDRs/AEs are using Autobound to maximize productivity (we're the #1 recommended AI-email writer on G2 with 200+ 5-star reviews).\n\nAny interest in exploring whether Autobound can help your team generate more replies?\n\nHere's a 1-min explainer vid if you'd like to learn more first.\n\nBest,\n[userName]\n\nStep 3\nBody: One last note - just saw your company is hiring [quantity] SDRs. Getting them to full productivity quickly will be crucial.\n\nWe're helping teams like yours ramp new SDRs 3x faster through AI-powered personalization.\n\nOpen to a quick demo to see how it works?\n\nBest,\n[userName]"
}

Content Rewriting

The contentToRewrite parameter allows you to provide a template or existing sequence that you'd like to enhance with personalization. For sequences, format your input with "Step X" to separate emails:

{
    "contentType": "sequence",
    "sequenceNumberOfEmails": 3,
    "contentToRewrite": "Step 1\nSubject: Write hyper-personalized emails with AI\nBody: Hi prospectName,\n\nI'm one of the Autobound Co-Founders...\n\nStep 2\nBody: Friendly follow up...\n\nStep 3\nBody: One last note..."
}

Key Features:

  • Only first step needs a subject line (subsequent emails are replies)
  • Supports variables like contactName, contactCompanyName, userName
  • Can include AI instructions in brackets [like this]
  • Flexible formatting (system identifies structure automatically)

Example with AI Instructions:

{
    "contentType": "sequence",
    "sequenceNumberOfEmails": 3,
    "contentToRewrite": "Step 1\nSubject: Write hyper-personalized emails with AI\nBody: Hi prospectName,\n\nI'm one of the Autobound Co-Founders...\n\nStep 2\nBody: Friendly follow up...\n\nStep 3\nBody: One last note..."
}

The system will:

  • Replace variables with actual values
  • Follow bracketed instructions
  • Maintain sequence flow
  • Add personalization while keeping core message