Market Trends

Surface relevant market statistics and trends from authoritative sources that reinforce a sales user's value proposition and create urgency around the prospect's pain points.

We only include highly relevant stats that directly connect to the prospect's challenges and your solution.

Why This Insight Matters

Back up value props with credible data
Create urgency through market trends
Demonstrate industry expertise
Validate prospect pain points

Available Subtypes

Signal	Subtype Enum	Description
Market trends	`companyMarketTrends`	Relevant market statistics and trends

Response Fields

User Company

Field	Type	Example	Description
`userCompany.name`	string	`"Autobound"`	Your company name
`userCompany.companyUrl`	string	`"https://autobound.ai"`	Your company URL

Prospect Context

Field	Type	Example	Description
`prospectContext.name`	string	`"Sarah Johnson"`	Prospect name
`prospectContext.title`	string	`"VP of Sales"`	Prospect title
`prospectContext.company`	string	`"TechCo"`	Prospect company

Market Trends

Field	Type	Example	Description
`marketTrends.title`	string	`"Sales Personalization and Productivity Trends"`	Trend category title
`marketTrends.reason`	string	`"These trends highlight the growing importance..."`	Why these trends are relevant
`marketTrends.count_of_snippets`	integer	`3`	Number of stats included

Trend Snippets

Field	Type	Example	Description
`marketTrends.snippets[].stat`	string	`"78% of sales leaders say personalization is critical..."`	The statistic
`marketTrends.snippets[].source`	string	`"Gartner"`	Source publication
`marketTrends.snippets[].url`	string	`"https://www.gartner.com/..."`	Source URL

Resolution Fields

Field	Type	Example	Description
`companyUrl`	string	`"techco.com"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/techco"`	Company LinkedIn URL

Full JSON Response Example

[
  {
    "userCompany": {
      "name": "Autobound",
      "companyUrl": "https://autobound.ai"
    },
    "prospectContext": {
      "name": "Sarah Johnson",
      "title": "VP of Sales",
      "company": "TechCo"
    },
    "companyUrl": "techco.com",
    "companyLinkedinUrl": "linkedin.com/company/techco",
    "marketTrends": {
      "reason": "These trends highlight the growing importance of personalization in sales outreach and the increasing adoption of AI tools to improve sales productivity",
      "snippets": [
        {
          "stat": "78% of sales leaders say personalization is critical for closing deals in 2024, yet only 23% are satisfied with their team's current capabilities",
          "source": "Gartner",
          "url": "https://www.gartner.com/sales-trends-2024"
        },
        {
          "stat": "Sales reps spend an average of 32% of their time researching prospects and crafting personalized outreach",
          "source": "Harvard Business Review",
          "url": "https://hbr.org/2024/sales-productivity"
        },
        {
          "stat": "AI-powered sales tools can reduce research time by up to 90% while improving response rates by 2-3x",
          "source": "Forrester",
          "url": "https://forrester.com/ai-sales-impact"
        }
      ],
      "title": "Sales Personalization and Productivity Trends",
      "count_of_snippets": 3
    }
  }
]

API Usage

Generate Content API

{
  "enabledInsights": ["companyMarketTrends"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "companyMarketTrends"
}

Example Output

"Gartner recently found that 78% of sales leaders see personalization as critical for closing deals, yet only 23% are satisfied with their current capabilities. Would love to show you how we're helping teams like yours bridge this gap through AI-powered research and writing."

Coverage

Refresh: Weekly
Coverage: 50-75% of companies (varies by industry)
Best for: Building credibility, creating urgency, supporting ROI conversations