News Event

Access real-time news events about companies to identify trigger events for outreach. This insight surfaces significant company developments like funding rounds, product launches, leadership changes, and M&A activity that could indicate buying opportunities.

Why This Insight Matters

Time outreach around relevant company events
Reference specific news in personalization
Identify trigger events that suggest pain points
Build credibility by showing deep research

Example Payload

The API will respond with the News Events insight in JSON format. The response will contain an array of objects, each representing a news event. Each object will have the following fields:

{
  "data": [
    {
      "subtype": "Launches new product",
      "company": "Autobound",
      "articleTitle": "Autobound Launches Personalization API to Help Others Build Insight-Driven AI Writers",
      "articleBrief": "Autobound, a leading AI startup revolutionizing the way salespeople conduct research and write personalized emails, announced the launch of their public-facing API.",
      "articleBody": "Autobound launches personalization API to help others build insight-driven AI writers.\n\nAutobound, a leading AI startup revolutionizing the way salespeople conduct research and write personalized emails, announced the launch of their public-facing API. This groundbreaking development empowers other companies to launch their own insight-driven AI writers faster.\n\nAutobound's API generates highly personalized and relevant emails in seconds. All it requires is the email address or LinkedIn URL of the seller and the prospect. \"Our API then outputs an email so personalized that it appears to have taken 10 minutes to write,\" said Daniel Wiener, Autobound Co-Founder and CEO.\n\nThe API leverages real-time company and person-level insights from across the web, including news, LinkedIn activity, market trends, financials, podcast mentions, tech-used, shared experiences, and more.\n\n\"Product teams building AI writers gain a significant advantage working with us. The insight data we pump through our system might otherwise take 10 engineers 2 years to develop, we've been working on our platform for 5 years now. Generative AI is advancing at an unprecedented pace, and time is every company's most valuable asset if they want to stay relevant,\" added Wiener.\n\nThe API's offers customization, allowing users to specify the writing style (such as \"CXO Pitch\") and the type of content outputted. It can generate LinkedIn connection requests, 1-line ice breakers, call scripts, and even offers a \"custom\" option where the type of content can be requested in a prompt-like manner.\n\nAutobound's API is already being used by enterprise sales and marketing technology companies, some of which have built and launched their own writers in under 2 weeks. The API is priced under a credit model, where credits are consumed for each output generated.\n\nLast year, Autobound raised $4 million from investors including Dundee VC, AIX ventures, Henry Schuck, and the USC Marshall Venture Fund.",
      "articleSource": "martech360.com",
      "dateFound": "2024-01-12T11:29:32Z",
      "title": "Autobound launches public-facing API.",
      "url": "https://martech360.com/marketing-automation/email-marketing/autobound-launches-personalization-api-to-help-others-build-insight-driven-ai-writers/",
      "publishedDate": "2024-01-12T12:29:32.000Z"
    }
  ]
}

Types of News Events

Possible values (with respective subtypes) are:

Acquisition: insight_acquires
Asset sales/divestitures: insight_sells_assets_to
Award: insight_receives_award
Closes office: insight_closes_offices_in
Company buys assets: insight_invests_into_assets
Company hires new leadership: insight_hires
Company makes investment: insight_invests_into
Decreases headcount: insight_decreases_headcount_by
Developing new offering: insight_is_developing
Employee promoted to leadership role: insight_promotes
Expands existing offices: insight_expands_offices_in
Expands facilities: insight_expands_facilities
Files lawsuit: insight_files_suit_against
Funding: insight_receives_financing
Increases headcount: insight_increases_headcount_by
Initial public offering (IPO): insight_goes_public
Launched a new integration: insight_integrates_with
Launches new offering: insight_launches
Merger: insight_merges_with
New customer: insight_signs_new_client
New or existing competitor: insight_identified_as_competitor_of
Opens new office: insight_expands_offices_to
Opens new service location: insight_opens_new_location
Partnership: insight_partners_with
Recognition: insight_recognized_as
Retires: insight_retires_from
Vulnerability problems: insight_has_issues_with