News Events

Access real-time news events about companies to identify trigger events for outreach. This insight surfaces significant company developments like funding rounds, product launches, leadership changes, and M&A activity that could indicate buying opportunities.

Requires Seller Context (API Only)

The prospectCompetitorNews_* subtypes compare your competitor list against the prospect's competitors' news.

When calling the API, include userEmail or userCompanyUrl to identify the seller:

See API Parameters

Why This Insight Matters

Time outreach around relevant company events
Reference specific news in personalization
Identify trigger events that suggest pain points
Build credibility by showing deep research
Create urgency by highlighting competitor moves
Back up value props with market evidence

Available Subtypes

Prospect Company News

Signal	Subtype Enum	Description
Acquisition	`newsAcquisition`	Company acquires another company
Asset sales/divestitures	`newsAssetSalesDivestitures`	Company sells assets or divests
Award	`newsAward`	Company receives an award
Closes office	`newsClosesOffice`	Company closes an office location
Company buys assets	`newsCompanyBuysAssets`	Company purchases assets
Company hires leadership	`newsCompanyHiresLeadership`	Company hires new leadership
Company makes investment	`newsCompanyMakesInvestment`	Company makes an investment
Decreases headcount	`newsDecreasesHeadcount`	Company reduces workforce
Developing new offering	`newsDevelopingNewOffering`	Company developing new product/service
Employee promoted	`newsEmployeePromotedToLeadershipRole`	Employee promoted to leadership
Expands existing offices	`newsExpandsExistingOffices`	Company expands existing office
Expands facilities	`newsExpandsFacilities`	Company expands facilities
Files lawsuit	`newsFilesLawsuit`	Company files a lawsuit
Funding	`newsFunding`	Company receives funding
Increases headcount	`newsIncreasesHeadcount`	Company grows workforce
Initial public offering	`newsInitialPublicOffering`	Company goes public (IPO)
Launched new integration	`newsLaunchedNewIntegration`	Company launches integration
Launches new offering	`newsLaunchesNewOffering`	Company launches new product/service
Merger	`newsMerger`	Company merges with another
New customer	`newsNewCustomer`	Company signs new customer
New or existing competitor	`newsNewOrExistingCompetitor`	Competitor news identified
Opens new office	`newsOpensNewOffice`	Company opens new office
Opens new service location	`newsOpensNewServiceLocation`	Company opens service location
Partnership	`newsPartnership`	Company announces partnership
Recognition	`newsRecognition`	Company receives recognition
Retires	`newsRetires`	Executive retirement
Vulnerability problems	`newsVulnerabilityProblems`	Security or vulnerability issues

Prospect's Competitor News (Relational)

Signal	Subtype Enum
Competitor acquires	`prospectCompetitorNews_acquires`
Competitor sells assets	`prospectCompetitorNews_sells_assets_to`
Competitor receives award	`prospectCompetitorNews_receives_award`
Competitor closes offices	`prospectCompetitorNews_closes_offices_in`
Competitor invests into assets	`prospectCompetitorNews_invests_into_assets`
Competitor hires	`prospectCompetitorNews_hires`
Competitor invests	`prospectCompetitorNews_invests_into`
Competitor decreases headcount	`prospectCompetitorNews_decreases_headcount_by`
Competitor is developing	`prospectCompetitorNews_is_developing`
Competitor promotes	`prospectCompetitorNews_promotes`
Competitor expands offices	`prospectCompetitorNews_expands_offices_in`
Competitor expands facilities	`prospectCompetitorNews_expands_facilities`
Competitor files suit	`prospectCompetitorNews_files_suit_against`
Competitor receives financing	`prospectCompetitorNews_receives_financing`
Competitor increases headcount	`prospectCompetitorNews_increases_headcount_by`
Competitor goes public	`prospectCompetitorNews_goes_public`
Competitor integrates with	`prospectCompetitorNews_integrates_with`
Competitor launches	`prospectCompetitorNews_launches`
Competitor merges with	`prospectCompetitorNews_merges_with`
Competitor signs new client	`prospectCompetitorNews_signs_new_client`
Competitor identified	`prospectCompetitorNews_identified_as_competitor_of`
Competitor expands to offices	`prospectCompetitorNews_expands_offices_to`
Competitor opens new location	`prospectCompetitorNews_opens_new_location`
Competitor partners with	`prospectCompetitorNews_partners_with`
Competitor recognized as	`prospectCompetitorNews_recognized_as`
Competitor retires from	`prospectCompetitorNews_retires_from`
Competitor has issues with	`prospectCompetitorNews_has_issues_with`

Prospect Company News

News events directly about the prospect's company.

Response Fields

Core Fields

Field	Type	Example	Description
`data`	array	—	Array of news event objects

News Event Object

Field	Type	Example	Description
`data[].subtype`	string	`"Launches new product"`	Type of news event
`data[].company`	string	`"Autobound"`	Company name
`data[].title`	string	`"Autobound launches public-facing API."`	Short headline
`data[].articleTitle`	string	`"Autobound Launches Personalization API..."`	Full article title
`data[].articleBrief`	string	`"Autobound, a leading AI startup..."`	Brief summary of the article
`data[].articleSource`	string	`"martech360.com"`	Source publication
`data[].url`	string	`"https://martech360.com/..."`	Link to the article
`data[].publishedDate`	string	`"2024-01-12T12:29:32.000Z"`	When the article was published
`data[].dateFound`	string	`"2024-01-12T11:29:32Z"`	When we detected the article

Resolution Fields

Field	Type	Example	Description
`companyUrl`	string	`"autobound.ai"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/autobound"`	Company LinkedIn URL

Full JSON Response Example

{
  "companyUrl": "autobound.ai",
  "companyLinkedinUrl": "linkedin.com/company/autobound",
  "data": [
    {
      "subtype": "Launches new product",
      "company": "Autobound",
      "articleTitle": "Autobound Launches Personalization API to Help Others Build Insight-Driven AI Writers",
      "articleBrief": "Autobound, a leading AI startup revolutionizing the way salespeople conduct research and write personalized emails, announced the launch of their public-facing API.",
      "articleSource": "martech360.com",
      "dateFound": "2024-01-12T11:29:32Z",
      "title": "Autobound launches public-facing API.",
      "url": "https://martech360.com/marketing-automation/email-marketing/autobound-launches-personalization-api-to-help-others-build-insight-driven-ai-writers/",
      "publishedDate": "2024-01-12T12:29:32.000Z"
    }
  ]
}

Example Output

"Congrats on the recent API launch—saw the MarTech360 coverage. Sounds like you're making it easier for teams to build AI writers faster. Would love to hear how that's going and share how we might complement your approach."

Prospect's Competitor News

News events from your prospect's competitors that could intensify their challenges. For example, if you sell sales acceleration software to Microsoft, we'll surface competitor announcements (like Salesforce launching AI features) that could pressure your prospect's market position.

Response Fields

User Company

Field	Type	Example	Description
`userCompany.name`	string	`"Autobound"`	Your company name
`userCompany.companyUrl`	string	`"https://autobound.ai"`	Your company URL

Prospect Company

Field	Type	Example	Description
`prospectCompany.name`	string	`"Microsoft"`	Prospect company name
`prospectCompany.prospect.name`	string	`"Judson Althoff"`	Prospect name
`prospectCompany.prospect.title`	string	`"EVP, Chief Commercial Officer"`	Prospect title

Competitor News

Field	Type	Example	Description
`prospectCompany.competitorNews[].competitor`	string	`"Salesforce"`	Competitor name
`prospectCompany.competitorNews[].events[].subtype`	string	`"Product Launch"`	Event type
`prospectCompany.competitorNews[].events[].articleTitle`	string	`"Salesforce Launches..."`	Article title
`prospectCompany.competitorNews[].events[].articleBrief`	string	`"Salesforce unveiled..."`	Article summary
`prospectCompany.competitorNews[].events[].articleBody`	string	`"Salesforce today..."`	Full article body
`prospectCompany.competitorNews[].events[].articleSource`	string	`"techcrunch.com"`	Source publication
`prospectCompany.competitorNews[].events[].dateFound`	string	`"2024-01-15T09:30:00Z"`	When detected
`prospectCompany.competitorNews[].events[].url`	string	`"https://techcrunch.com/..."`	Article URL
`prospectCompany.competitorNews[].events[].publishedDate`	string	`"2024-01-15T09:00:00Z"`	When published
`prospectCompany.competitorNews[].events[].relevanceScore`	number	`95`	Relevance score 0-100
`prospectCompany.competitorNews[].events[].relevanceContext`	string	`"Direct competitor launching..."`	Why this is relevant

Full JSON Response Example

[
  {
    "userCompany": {
      "name": "Autobound",
      "companyUrl": "https://autobound.ai"
    },
    "prospectCompany": {
      "name": "Microsoft",
      "prospect": {
        "name": "Judson Althoff",
        "title": "EVP, Chief Commercial Officer"
      },
      "competitorNews": [
        {
          "competitor": "Salesforce",
          "events": [
            {
              "subtype": "Product Launch",
              "articleTitle": "Salesforce Launches Einstein GPT for Sales",
              "articleBrief": "Salesforce unveiled AI-powered sales tools promising 40% faster deal cycles through automated research and personalization",
              "articleBody": "Salesforce today announced Einstein GPT for Sales, bringing generative AI capabilities to its core CRM platform. The new features promise to automate prospect research, generate personalized outreach, and provide real-time coaching to sales teams...",
              "articleSource": "techcrunch.com",
              "dateFound": "2024-01-15T09:30:00Z",
              "url": "https://techcrunch.com/2024/01/15/salesforce-einstein-gpt",
              "publishedDate": "2024-01-15T09:00:00Z",
              "relevanceScore": 95,
              "relevanceContext": "Direct competitor launching AI sales tools could threaten market share"
            }
          ]
        },
        {
          "competitor": "Google",
          "events": [
            {
              "subtype": "Sales Expansion",
              "articleTitle": "Google Cloud Doubles Enterprise Sales Force",
              "articleBrief": "Google announces major expansion of enterprise sales organization with focus on AI/ML solutions",
              "articleBody": "Google Cloud today announced plans to double its enterprise sales organization in 2024, with particular focus on AI and machine learning solutions. The expansion includes significant investments in sales enablement and automation tools...",
              "articleSource": "reuters.com",
              "dateFound": "2024-01-12T16:45:00Z",
              "url": "https://reuters.com/technology/google-cloud-expansion",
              "publishedDate": "2024-01-12T16:30:00Z",
              "relevanceScore": 90,
              "relevanceContext": "Competitor's sales expansion could pressure market share in enterprise space"
            }
          ]
        }
      ]
    }
  }
]

Example Output

"Judson - noticed Salesforce just launched Einstein GPT for Sales while Google's doubling their enterprise sales force. As competitors accelerate their AI investments and GTM motions, would love to show you how we're helping teams like yours stay ahead through automated research and personalization"

API Usage

Generate Content API

{
  "enabledInsights": ["newsAcquisition", "newsFunding"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "newsAcquisition"
}

Or for competitor news:

{
  "insightSubtype": "prospectCompetitorNews_launches"
}

Coverage

Refresh: Daily
Coverage: Under 1% to 1% of companies (varies by news type)
Best for: Account-based selling, trigger-based outreach, competitive intelligence