YouTube Videos (Company)

Overview

Company YouTube Videos surface what companies are publicly communicating through their YouTube channels — product launches, conference keynotes, partnership announcements, hiring pushes, and strategic roadmaps.

We track YouTube channels across 4M+ companies, pulling recent video activity with engagement metrics. Each video is analyzed by LLMs to extract structured pain points, initiatives, technologies mentioned, and competitors referenced — the same intelligence layer used across LinkedIn and Twitter/X signals.

Company YouTube content is polished, long-form marketing. Initiatives are the primary signal type: product launches, partnerships, expansions, hiring, and events. Pain points are rare but valuable when they appear (post-mortems, "lessons learned" content). Product demos, webinars, and customer stories are common but are mostly marketing noise — our extraction layer distinguishes between problems a company SOLVES (their product) and problems a company HAS (real signals).

Subtype

Schema

{
  "signal_id": "d4e5f6a7-b8c9-0123-def4-567890abcdef",
  "signal_type": "youtube-video-company",
  "signal_subtype": "youtubeVideo",
  "signal_name": "Company posted YouTube video",
  "association": "company",
  "detected_at": "2026-01-22T15:36:11.235Z",
  "company": {
    "name": "GrowthCo",
    "domain": "growthco.io",
    "description": "B2B SaaS platform for sales engagement.",
    "industries": ["Software Development"],
    "employee_count_low": 51,
    "employee_count_high": 200
  },
  "data": {
    "videoLink": "https://www.youtube.com/watch?v=pQ8mNz5L2kW",
    "channelTitle": "GrowthCo",
    "publishedAt": "2026-01-15T14:00:00.000Z",
    "viewCount": "12,847",
    "commentCount": "203",
    "video_title": "GrowthCo 2026 Product Keynote — Native Salesforce & HubSpot Integrations, EMEA Expansion, and More",
    "video_description": "Our CEO walks through everything coming to GrowthCo in 2026. In this keynote we announce: native integrations with Salesforce and HubSpot, our new London office for EMEA customers, a migration from Heroku to AWS for better reliability, and 30 new engineering hires this quarter. We also address last month's outage and share our infrastructure post-mortem. Plus, see how we stack up against Outreach, Salesloft, and Apollo in head-to-head benchmarks.",
    "company_youtube_channel_url": "https://www.youtube.com/@growthco",
    "tags": [
      "Product Launch",
      "International Expansion",
      "Infrastructure",
      "Sales Engagement"
    ],
    "summary": "GrowthCo keynote announces Salesforce and HubSpot integrations, London office, and AWS migration.",
    "pain_points": [
      {"topic": "platform outage impacting reliability", "intensity": 0.70},
      {"topic": "legacy Heroku infrastructure unable to scale", "intensity": 0.60}
    ],
    "initiatives": [
      {"topic": "native Salesforce and HubSpot integration launch", "urgency": 0.90},
      {"topic": "London office opening for EMEA expansion", "urgency": 0.85},
      {"topic": "infrastructure migration from Heroku to AWS", "urgency": 0.85},
      {"topic": "hiring 30 engineers this quarter", "urgency": 0.75}
    ],
    "technologies_mentioned": [
      {"name": "Salesforce", "status": "integrated"},
      {"name": "HubSpot", "status": "integrated"},
      {"name": "Heroku", "status": "migrating_from"},
      {"name": "AWS", "status": "migrating_to"}
    ],
    "competitors_mentioned": [
      {"name": "Outreach"},
      {"name": "Salesloft"},
      {"name": "Apollo"}
    ]
  }
}

Field Reference

Core Fields

Company Object

Data Object — Video Metadata

Data Object — LLM-Extracted Intelligence

Note on pain points: Company YouTube videos are almost always marketing. Pain points are rare — they typically only surface in post-mortem/transparency videos, hiring-difficulty discussions, or infrastructure challenges the company acknowledges publicly. Most company videos will have an empty pain_points array. This is expected.

Pain Points Object

Initiatives Object

Technologies Mentioned Object

Competitors Mentioned Object

Key Signal Patterns

Example Output

"Saw GrowthCo's keynote on the Salesforce and HubSpot integrations — clearly a big investment in your ecosystem. We're helping sales engagement teams like yours get more value from those integrations. Would love to share what we're seeing."

Identity Resolution

Company YouTube signals are resolved to a company record using our company database:

1. YouTube channel identified from video activity
2. Matched against our company database (75M+ companies) using company name, domain, and/or LinkedIn company URL
3. Company firmographic data attached: domain, LinkedIn URL, industries, employee count range, description

Key Points

• Multiple matching signals. We use company name + domain + LinkedIn URL (not just the YouTube channel name) to ensure accurate matching.
• Coverage: company.domain is populated on 99%+ of signals. company.linkedin_url is populated on 95%+.
• Channel URL included. Each signal includes data.company_youtube_channel_url for additional context.

Full matching guide with SQL examples: Resolution

Coverage

• Refresh: Monthly
• Coverage: 5-15% of companies
• Best for: Competitive intelligence, tracking product launches, monitoring strategic announcements

Related Signals

For contact-level YouTube activity, see YouTube Videos (Contact).