G2 Product Reviews

G2 product reviews provide insights into how customers perceive a company's products and services. Tracking review trends can surface competitive vulnerabilities, product quality issues, or moments when prospects may be evaluating alternatives.

Why This Insight Matters

Competitive displacement — Declining ratings or negative reviews indicate potential openness to alternatives
Product pain points — Recurring issues in reviews reveal specific problems you can address
Timing outreach — Review trend changes signal evaluation moments
Build credibility — Reference specific concerns from actual customers

Available Subtypes

Signal	Subtype Enum	Description
Rating decline	`g2RatingDecline90Days`	Decline in overall rating on G2 over the past 90 days
Recurring product issues	`g2RecurringProductIssues`	Recent reviews highlight recurring product or service issues
Surge in negative reviews	`g2SurgeNegativeReviews`	Surge in new negative reviews on G2

Response Fields

Core Fields

Field	Type	Example	Description
`insightType`	string	`"companyHighlight"`	Type identifier
`insightSubtype`	string	`"g2RatingDecline90Days"`	Specific subtype
`companyName`	string	`"Competitor Corp"`	Company being reviewed

Rating Metrics

Field	Type	Example	Description
`variables.current_rating`	number	`3.8`	Current G2 rating
`variables.previous_rating`	number	`4.3`	Previous G2 rating
`variables.rating_change`	number	`-0.5`	Change in rating
`variables.review_count_90d`	integer	`47`	Reviews in past 90 days
`variables.negative_review_count`	integer	`18`	Negative reviews count

Complaint Analysis

Field	Type	Example	Description
`variables.top_complaints`	string[]	`["Customer support response times", "Pricing increases"]`	Most common complaints
`variables.competitor_comparison_mentions`	integer	`12`	Times competitors were mentioned
`variables.detected_at`	string	`"2024-12-15T00:00:00Z"`	When insight was detected

Resolution Fields

Field	Type	Example	Description
`companyUrl`	string	`"competitorcorp.com"`	Company website domain
`companyLinkedinUrl`	string	`"linkedin.com/company/competitorcorp"`	Company LinkedIn URL

Full JSON Response Example

{
  "insightType": "companyHighlight",
  "insightSubtype": "g2RatingDecline90Days",
  "companyName": "Competitor Corp",
  "companyUrl": "competitorcorp.com",
  "companyLinkedinUrl": "linkedin.com/company/competitorcorp",
  "variables": {
    "current_rating": 3.8,
    "previous_rating": 4.3,
    "rating_change": -0.5,
    "review_count_90d": 47,
    "negative_review_count": 18,
    "top_complaints": [
      "Customer support response times",
      "Pricing increases",
      "Missing features"
    ],
    "competitor_comparison_mentions": 12,
    "detected_at": "2024-12-15T00:00:00Z"
  }
}

API Usage

Generate Content API

{
  "enabledInsights": ["g2RatingDecline90Days", "g2RecurringProductIssues"],
  "disabledInsights": []
}

Generate Insights API

{
  "insightSubtype": "g2SurgeNegativeReviews"
}

Example Output

"Noticed Competitor Corp's G2 rating dropped from 4.3 to 3.8 in the past quarter—18 new negative reviews, mostly citing support response times and pricing. If those concerns are resonating with your team, happy to share how we're different on both fronts."

Coverage

Refresh: Weekly
Coverage: 10-25% of companies
Best for: Competitive sales teams, product companies with G2 presence