Website Intelligence Signal Schema

Source: autobound-website-intelligence bucket

Last validated: 2026-01-08

signal_type: website bucket: autobound-website-intelligence association: company description: Website changes and marketing shift signals refresh: monthly coverage: 2,000,000 companies

Subtypes: 3,674+ dynamically generated subtypes

Examples include:

- marketingShift

- productLaunch

- pricingUpdate

- compliancePageAdded

- academicAchievement

- accessibilityEnhancement

- ... and 3,668 more

IMPORTANT: Subtypes are generated dynamically based on detected website changes.

We are currently standardizing these subtypes. For now, we recommend using

fuzzy matching on signal_subtype for categorization rather than exact matching.

Contact support for the latest subtype mapping guidance.

subtypes:

dynamic # Subtypes are dynamically generated - use fuzzy matching

No top-level signal_category

categories: []

All 14 fields (validated against GCS)

fields:

Core fields

path: signal_id type: string (UUID) description: Unique identifier for this signal
path: signal_type type: string description: Always "website"
path: signal_subtype type: string description: Dynamically generated subtype based on change detected
path: signal_name type: string description: Human-readable signal name
path: detected_at type: string (ISO 8601) description: When signal was detected
path: association type: string description: Always "company"

Company object (minimal)

path: company.name type: string description: Company name
path: company.domain type: string description: Company website domain

Data object

path: data.summary type: string description: Summary of the website change
path: data.evidence type: string description: Evidence of the change (added/removed content)
path: data.impact_rationale type: string description: Business impact explanation
path: data.source_url type: string (URL) description: URL of the website
path: data.relevance type: float (0.0-1.0) description: Business relevance score

website-intelligence